Press release
Key Players and Market Competition in the In-Vehicle Infotainment Industry
In-Vehicle Infotainment Market
Projected Expansion and Market Size of the In-Vehicle Infotainment Market
The in-vehicle infotainment market is expected to expand rapidly, reaching a valuation of $42.88 billion by 2030. This represents a robust compound annual growth rate (CAGR) of 10.5%. The growth momentum during this period is driven by the rising integration of advanced sensor-based infotainment systems, wider adoption of connected car services, and accelerated development of AI-powered infotainment features. Additionally, the increasing emphasis on over-the-air (OTA) software updates and a growing demand for premium in-cabin experiences are fueling market expansion. Emerging trends include AI-driven personalized infotainment, autonomous mobility-enhanced infotainment integration, connected vehicle ecosystems with real-time data services, advances in cybersecurity and cloud-enabled platforms, as well as immersive augmented and virtual reality in-cabin experiences.
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Leading Corporations Shaping the In-Vehicle Infotainment Market
The competitive landscape of the in-vehicle infotainment market features several prominent companies. Key players include Panasonic Corporation, Alpine Electronics Inc., Pioneer Corporation, Harman International Industries Inc., Bose Corporation, Sony Corporation, Clarion Co. Ltd., Continental AG, Visteon Corporation, Denso Corporation, Garmin Ltd., TomTom International BV, Robert Bosch GmbH, Mitsubishi Electric Corporation, Fujitsu Ten Ltd., Magneti Marelli S.p.A., Kenwood Corporation, Delphi Automotive PLC, Valeo SA, Hyundai Mobis Co., Ltd., JVC Kenwood Corporation, Aptiv PLC, NXP Semiconductors NV, NVIDIA Corporation, Texas Instruments Incorporated, Apple Inc., Google LLC, Amazon.com, Inc., LG Electronics Inc., and Qualcomm Technologies, Inc.
Strategic Partnership Between Qualcomm and HARMAN for AI-Driven Solutions
In September 2025, Qualcomm Technologies, Inc., a US-based provider of hardware and software for in-vehicle infotainment systems, announced a collaboration with HARMAN International to push the boundaries of generative AI in enhancing in-cabin intelligence and personalization. This partnership aims to accelerate the development of intelligent, connected IVI and cockpit solutions by leveraging Qualcomm's Snapdragon automotive compute platforms alongside HARMAN's established automotive product offerings. HARMAN International is known for providing automotive systems, connected car technologies, audio-visual solutions, and services tailored for OEMs and consumers.
View the full in-vehicle infotainment market report:
https://www.thebusinessresearchcompany.com/report/in-vehicle-infotainment-global-market-report
Innovations and Market Opportunities Fueled by Advanced Automotive SoCs
Companies in the in-vehicle infotainment industry are increasingly investing in next-generation automotive-grade system-on-chip (SoC) processors. These SoCs consolidate multiple computing functions-such as CPU, GPU, AI accelerators, and connectivity modules-into a single chip, delivering superior multimedia performance, faster processing speeds, and lower power consumption compared to traditional systems. For example, in June 2023, Samsung Electronics released the Exynos Auto V920, a cutting-edge automotive SoC tailored for IVI applications. This new chip boasts multi-core CPU and GPU capabilities, supports advanced AI functions, improves graphics rendering, and seamlessly integrates with connected car platforms and digital cockpits. Its compact design enhances system reliability and energy efficiency, making it an ideal choice for modern IVI systems that demand immersive user experiences and robust computing power.
Market Segmentation and Dominant Segments in the In-Vehicle Infotainment Industry
The in-vehicle infotainment market can be categorized by several key segments:
1) Component Type: Software, Hardware, and Services
2) Services Offered: Entertainment Services, Navigation Services, Communication Services, Vehicle Diagnostics Services, and Other Services
3) Vehicle Type: Passenger Cars and Commercial Vehicles
4) Fitting Type: Original Equipment (OE) Fitted and Aftermarket
Further breakdown includes:
- Software segments such as Operating Systems, Application Software, Middleware, and Connectivity Software
- Hardware components including Displays (Touchscreens, Instrument Clusters), Audio Systems (Speakers, Amplifiers), Control Units (Microcontrollers, Processors), and Connectivity Modules (Bluetooth, Wi-Fi)
- Service subcategories like Navigation Services, Content Streaming and Music Services, Software Updates and Upgrades, and Customer Support Services
This structured segmentation helps provide a comprehensive understanding of the in-vehicle infotainment market dynamics and highlights where the greatest demand and innovation are concentrated.
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