Singapore Food Supplement Market to Reach USD 747.26 Million by 2027 at 7.29% CAGR; Key Players: Sainhall Nutrihealth, Greenlife International, Cambert (Kordel's), Eu Yan Sang

Market Overview

The Singapore Food Supplement Market reached USD 567.77 million in 2023 and is projected to grow to USD 747.26 million by 2027, registering a CAGR of 7.29% during the forecast period (2024-2027). The market growth is driven by a rising focus on health and wellness among consumers, with increasing awareness of preventive healthcare measures. Supplements supporting immunity, digestive health, and mental wellness are witnessing strong demand, reflecting evolving consumer preferences.

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Additionally, Singapore's aging population contributes to the demand for supplements addressing age-related health concerns such as bone density, joint health, and cognitive function. Consumers are increasingly favoring natural and organic supplements, motivated by concerns over synthetic ingredients and potential side effects.

Key Developments:

✅ April 2024 - AG1 Launches in Singapore:
AG1, formerly known as Athletic Greens, introduced its Foundational Nutrition drink in Singapore. The daily health supplement contains 75 premium ingredients, including prebiotics, probiotics, synbiotics, vitamins, minerals, and whole-food sourced nutrients, designed to support holistic wellness and immunity.

✅ April 2024 - Borsch Med Introduces Zeria's Chondroitin Supplements:
Borsch Med Pte Ltd (BM), a leading Traditional Chinese Medicine and health nutrition company, announced the launch of Zeria's Chondroitin supplements in Singapore. The launch reinforces BM's commitment to expanding its product portfolio across Asia-Pacific with high-quality joint health solutions.

✅ April 2024 - Avita Launches Celergen:
Singapore-based wellness brand Avita launched Celergen, a premium cell therapy supplement formulated to help consumers combat aging and enhance vitality. The launch aligns with the growing market demand for anti-aging and regenerative nutrition products.

✅ October 2023 - Glovida-Rx E-Pharmacy Launch:
Glovida-Rx, a newly established e-pharmacy platform, was launched with a focus on holistic healthcare. It provides professional pharmacist consultation services, integrating the use of health supplements and pharmaceutical medications to promote safe, personalized wellness.

✅ February 2022 - Watsons Singapore Promotes Sustainability:
Watsons Singapore, in collaboration with Hyphens Pharma International Ltd., launched the Ocean Health Omega-3 Fish Oil 1000mg Refill Pack, the first-ever refill pack in Singapore's health supplement category. The initiative supports environmental sustainability while catering to growing consumer demand for eco-friendly packaging.

Mergers & Acquisitions:

✅ December 2025 - Singapore: A leading regional nutraceutical brand acquired a local organic supplement manufacturer, strengthening its product portfolio in plant-based vitamins and expanding its retail footprint across Southeast Asia.

✅ September 2025 - Singapore: A global health and wellness company completed the acquisition of a probiotic supplement start-up, enhancing its R&D capabilities in gut health and microbiome-based nutrition solutions.

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Key Players:

Sainhall Nutrihealth Pte Ltd leads the market with an estimated 11% share, driven by its strong presence in vitamins, minerals, and herbal supplements. Greenlife International Pte Ltd. holds around 10%, focusing on natural and plant-based nutrition solutions tailored to local consumer preferences. Cambert (F.E.) Pte Ltd (Kordel's Singapore) accounts for approximately 9%, known for its high-quality health supplements emphasizing immunity and joint care.

Eu Yan Sang Singapore Pte Ltd., a heritage Traditional Chinese Medicine brand, captures about 9% of the market with its blend of traditional and modern nutraceutical products. JR Life Sciences Pte Ltd (Holistic Way) and Ocean Health Pte Ltd. each hold 8%, offering diverse portfolios of multivitamins, omega supplements, and condition-specific formulations. Nano Singapore represents around 7%, gaining popularity with its innovative, science-backed supplement lines designed for modern lifestyles.

LAC Global Pte. Ltd. holds 7%, driven by its strong retail presence and focus on beauty and wellness nutrition, while Bio Health Link Pte Ltd contributes 6%, specializing in organic and natural wellness products. Best World International Ltd commands 6%, leveraging its extensive regional distribution network and brand recognition. Naturext and NutriLife Singapore collectively account for the remaining 9%, offering specialized dietary and functional supplements catering to niche health needs such as energy, metabolism, and immunity.

Market Segmentation:

By Ingredient:
The Singapore food supplement market is segmented by key ingredient types such as vitamins & minerals, proteins & amino acids, omega fatty acids, probiotics, and botanical extracts. Vitamins and minerals dominate the market with approximately 35% share, driven by strong consumer demand for immune and metabolic support. Proteins and amino acids account for around 20%, supported by the rising popularity of fitness and sports nutrition products. Omega fatty acids hold 15%, primarily consumed for cardiovascular and cognitive health. Probiotics represent about 12%, reflecting increased awareness of gut and digestive health, while botanical extracts and herbal ingredients make up the remaining 18%, supported by the growing preference for natural and plant-based supplements.

By Dosage Form:
Based on dosage form, capsules and tablets lead the market with nearly 45% share, owing to ease of consumption and longer shelf life. Powdered formulations, including protein and nutritional shakes, contribute 25%, while soft gels and liquids represent 20%, favored for enhanced absorption.

By Application:
The market is classified by application into immunity & general health, digestive health, bone & joint health, weight management, heart health, and others. Immunity and general wellness dominate with 30% share, followed by digestive health at 15% and bone & joint health at 12%. Weight management and metabolism support represent 10%, while heart and cognitive health supplements contribute 8%. The remaining 25% includes other niche applications such as anti-aging, stress relief, and energy enhancement.

By Age Group:
Adults constitute the largest consumer group, accounting for 45% of total supplement consumption, followed by seniors at 30%, reflecting growing awareness of age-related health needs. Children and adolescents make up 15%, primarily for vitamins, calcium, and immunity boosters, while young adults (18-30 years) represent 10%, driven by lifestyle and fitness-oriented supplement demand.

By Distribution Channel:
Pharmacies and drugstores dominate the market with a 35% share, followed closely by supermarkets and hypermarkets at 25%. Online retail platforms account for 20%, fueled by increasing digital literacy and subscription-based supplement purchases. Specialty health and wellness stores hold around 15%, offering premium and imported products, while direct sales and others contribute 5% through personalized and community-based marketing channels.

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Regional Insights:

The Singapore Food Supplement Market serves as one of the most dynamic and mature markets within Southeast Asia, supported by strong consumer awareness, high disposable income, and a well-regulated health and nutrition ecosystem. As a regional hub for trade, research, and innovation, Singapore plays a crucial role in driving supplement demand and distribution across Asia-Pacific.

The market's growth is primarily concentrated in urban regions such as Central Singapore, Orchard, and Marina Bay, where premium health and wellness products are highly sought after. Consumers in these areas tend to favor branded, clinically tested, and natural formulations, particularly supplements for immunity, beauty, and cognitive health.

Market Dynamics:

Market Drivers
1. Strategies Adopted by Companies to Strengthen Market Position
Leading companies in Singapore's food supplement industry are implementing diverse strategies including product launches, strategic partnerships, and marketing campaigns to strengthen their market presence and align with evolving consumer needs.
Product launches allow companies to meet rising demand for plant-based, clean-label, and personalized nutrition solutions, while partnerships with healthcare providers, influencers, and retail networks enhance brand credibility and market penetration.

For instance, in 2023, Singapore's largest supplement brand LAC (Leader in Antioxidative Control) launched its "Nutrition for Life" campaign to inspire holistic wellness across all age groups. The initiative marked the brand's first major event since opening 54 retail stores in Singapore, expanding its physical and digital reach. Similarly, in 2022, Watsons Singapore, in partnership with Hyphens Pharma International Ltd., launched the Ocean Health Omega-3 Fish Oil 1000mg Refill Pack the country's first sustainable refill pack in the supplement category. More recently, in 2024, DrGo, a telemedicine platform, introduced the DrGo Me+ Ready Pack, offering portable, personalized nutritional supplements designed for convenience and professional health integration.

These campaigns, supported by digital marketing, influencer collaborations, and data-driven personalization, enable brands to capture key demographics - including fitness enthusiasts, aging populations, and health-conscious millennials. Collectively, these strategies enhance customer engagement, brand loyalty, and long-term growth in Singapore's evolving food supplement industry.

2. Rising Sports and Fitness Culture Fuels Nutritional Supplement Demand
Singapore's growing sports and fitness culture is another significant driver for the food supplement market. Increasing participation in regular physical activity, sports, and gym-based training has fueled demand for products supporting muscle recovery, endurance, and energy optimization. Supplements such as protein powders, amino acids, pre- and post-workout blends, and electrolyte beverages are gaining popularity among fitness enthusiasts and athletes.

According to Sport Singapore (SportSG), 74% of respondents participated in at least one sport in 2022 an increase from 72% in 2021. The top five activities included cycling, walking, jogging, swimming, and calisthenics. Moreover, the launch of Sports Data Exchange Singapore in January 2024 is enabling data-driven fitness programs by integrating participation insights and performance metrics. This ecosystem supports gym operators, sports event organizers, and supplement manufacturers by aligning products with evolving consumer needs, thereby boosting the demand for sports nutrition supplements and related health products.

Market Restraints
Potential Side Effects and Health Risks
Despite strong growth, the Singapore food supplement market faces restraints due to potential health risks, side effects, and regulatory scrutiny. Although the Health Sciences Authority (HSA) maintains strict regulations to ensure product safety, concerns persist over adulterated, mislabeled, or unregulated supplements entering the market.

Adverse effects may range from mild reactions (such as gastrointestinal discomfort) to severe complications like liver or cardiovascular issues when supplements are misused or taken alongside prescription medications. Self-medication and excessive consumption remain prevalent risks.

For example, in 2019, the HSA issued public warnings about slimming supplements containing banned substances such as sibutramine, a drug associated with serious heart-related side effects. Such incidents highlight the importance of transparent labeling, responsible marketing, and stricter quality assurance.

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