An Overview of Segmentation, Market Dynamics, and Competitive Landscape in the Curved Televisions Market

The curved television market is on the verge of remarkable expansion, driven by evolving consumer preferences and technological advancements. As more users seek immersive and high-quality viewing experiences, this segment is set to witness substantial growth and innovation through the end of the decade.

Projected Expansion of the Curved Televisions Market Size Through 2030
The curved televisions market is forecasted to grow significantly, reaching a valuation of $17.59 billion by 2030. This represents a compound annual growth rate (CAGR) of 7.1% over the forecast period. The market's upward trajectory is largely fueled by the increasing popularity of gaming and esports, heightened interest in cinematic home viewing setups, incorporation of AI for picture enhancement, and the expanding use of curved screens in commercial display applications. Continuous developments in curved display technologies also play a pivotal role, alongside trends such as greater adoption of curved screens within gaming environments, the rising demand for immersive entertainment at home, and improvements in OLED and QLED curved panel manufacturing. The segment of large-screen curved televisions is also expected to grow steadily.

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Leading Firms in the Curved Televisions Industry Sector
Several key players dominate the curved televisions landscape, including Samsung Electronics Co. Ltd., Sony Corporation, LG Electronics Inc., Panasonic Corporation, Haier Group, Xiaomi Corporation, Sharp Corporation, Koninklijke Philips N.V., TCL Electronics Holdings Ltd., Hisense Co. Ltd., Skyworth Group Ltd., Sansui Electric Co. Ltd., SCEPTRE Inc., Mitashi, Stanlee India Enterprises Pvt. Ltd., Wellteck, Oscar, Angel, Krisons, and Senao. These companies continue to drive innovation and compete in the expanding market.

Significant Acquisition Impacting the Curved TVs Market
In February 2024, Walmart Inc., a leading US retailer, completed the acquisition of VIZIO Holding Corporation for $2.3 billion. VIZIO, also based in the US, is a notable supplier of curved televisions and its SmartCast Operating System (OS) is a strategic asset for Walmart. This acquisition is expected to allow Walmart to engage customers with fresh and innovative television and in-home entertainment experiences, potentially reshaping the market landscape.

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Emerging Trends Shaping the Future of Curved Televisions
Industry leaders are focusing on delivering advanced curved TV solutions tailored to the gaming community to enhance immersive viewing. Gaming monitors with high refresh rates and low response times are becoming more prevalent, mitigating screen tearing and stuttering while providing vivid colors and sharp visuals. These monitors often utilize IPS or OLED panels to maximize the gaming experience.

A prime example of this trend is Micro Star International Co. Ltd., a Taiwan-based hardware manufacturer, which in August 2024 introduced the 32-Inch Curved QD-OLED MPG 321CURX Gaming Monitor. This product boasts a 240Hz refresh rate and an ultra-fast response time of 0.03 milliseconds, along with HDR support for vibrant colors and deep contrast. Its 1700R curvature is designed to envelop the viewer's peripheral vision, intensifying immersion during gameplay.

Comprehensive Breakdown of the Curved Televisions Market Segments
The curved televisions market is categorized by type, screen size, and end user:

1) By Type:
- Curved LED Televisions
- Curved OLED Televisions
- Curved QLED Televisions
- Curved UHD or 4K Televisions
- Curved Full HD Televisions
- Other Curved Display Types

2) By Screen Size:
- Large-Sized Curved Televisions
- Mid-Sized Curved Televisions
- Small-Sized Curved Televisions

3) By End User:
- Commercial
- Institutional
- Residential

Detailed subcategories include:
- For Curved LED Televisions: Edge-Lit and Direct-Lit models
- For Curved OLED Televisions: 4K and Ultra-Premium versions
- For Curved QLED Televisions: HDR and Wide-Color-Gamut variants
- For Curved UHD/4K Televisions: Smart and Non-Smart versions
- Other Curved Display Types: Panels utilized by TV manufacturers and curved screens tailored for gaming or digital signage applications

This segmentation provides an extensive view of the market, reflecting the diverse applications and technological variations within the curved television industry.

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This release was published on openPR.