Press release
Global Juvenile Products Market Report 2025-2033: Size, Share, Growth Trends & Forecast Analysis
Study Assumption Years
Base Year: 2024
Historical Year/Period: 2019-2024
Forecast Year/Period: 2025-2033
Juvenile Products Market Key Takeaways
The global juvenile products market size was USD 25.1 Billion in 2024.
The market is projected to exhibit a CAGR of 6.1% from 2025 to 2033.
The forecast period for growth is 2025-2033.
North America holds a dominant market share of over 36.2% in 2024.
The market growth is fueled by rising birth rates, increased disposable income, and stricter safety and quality standards.
Technological innovations such as smart baby monitors, connected strollers, and biometric tracking devices are gaining traction.
E-commerce and direct-to-consumer sales are expanding, complementing traditional retail channels.
Parents' demand for eco-friendly, ergonomic, and premium baby products is shaping the industry.
Sample Request Link:
https://www.imarcgroup.com/juvenile-products-market/requestsample
Market Growth Factors
Growing birth rates worldwide and increasing disposable incomes are key catalysts for the juvenile products market. For instance, the United States recorded about 3,596,017 live births in 2023, leading to strong demand for essential baby products such as strollers, car seats, and cribs. Similarly, Asia Pacific markets like China, with over 9 million newborns in 2023, and India, supported by government maternity benefit schemes, are fueling market growth. Rising birth rates ensure recurring purchases and sustained demand for infant care items, driving steady market expansion.
Technological advancements have revolutionized the juvenile products market through innovative smart and connected baby care items. AI-powered devices like biometric tracking monitors, smart socks, and temperature-sensing bottle warmers offer parents enhanced convenience and better infant safety. Brands like Owlet have reported over 50% growth in sales year-over-year for smart baby monitors. Integration of IoT with baby products enables remote monitoring and automation, appealing to tech-savvy millennial parents. However, data privacy and security are challenges manufacturers must address globally.
Sustainability is a prominent market driver as consumers increasingly prefer eco-friendly and non-toxic baby products. A 2023 survey by Mylo states that 85.9% of parents opt for chemical-free baby items, influencing manufacturers to use organic cotton, bamboo diapers, BPA-free bottles, and eco-friendly packaging. Certifications like OEKO-TEX and GOTS have gained importance, while brands innovate with safer alternatives in response to tightening global regulations on harmful chemicals. Green innovation and transparency will provide companies with a competitive advantage in the evolving market.
Market Segmentation
By Product Type:
Strollers and Prams: Leading segment with around 27.1% market share in 2024. Driven by urbanization, rising incomes, and birth rates, these products emphasize safety, comfort, multifunctionality, and smart connectivity. The launch of Evenflo's HummingbirdTM Ultra-Lightweight Carbon Fiber Stroller highlights innovation with a 9-pound carbon fiber frame.
Car Seats
Cribs and Cots
Others
By Distribution Channel:
Offline: Dominates with around 65.5% market share in 2024. Consumer preference for physical inspection, trust in brick-and-mortar stores for safety items, expert advice, and immediate availability sustain offline retail dominance.
Online
By Age Group:
0-1 Year: Largest segment with around 38.5% market share in 2024, driven by high demand for infant essentials such as strollers, car seats, and diapers. Frequent product replacements and premium certified product purchases are common.
2-4 Year
5-7 Year
>8 Year
Regional Insights
North America holds the largest juvenile products market share at over 36.2% in 2024. Market expansion is driven by rising birth rates, stringent safety regulations by CPSC and NHTSA, increasing disposable incomes, and growing demand for smart, ergonomic, and eco-friendly baby products. The US accounts for over 92.5% of North America's market, benefiting from significant live births and strong consumer spending on premium and innovative infant care products.
Recent Developments & News
October 2024: Stokke unveiled a rebranded Stokke® JetKidsTM, introducing new colors and playful sticker sets for its BedBoxTM and BackPack to enhance children's travel experiences.
August 2024: Goodbaby International Group, formerly Evenflo, announced its rebranding aiming for global expansion and launching two new juvenile products at its Piqua facility.
July 2024: Mubadala Capital acquired a majority stake in Bugaboo Group, retaining Bain Capital as minority stakeholder, to strengthen Bugaboo's presence in premium strollers.
January 2024: RECARO partnered with AVOVA to create and market high-end strollers and child seats enhancing safety, comfort, and innovation.
April 2022: Chicco launched the 'Advanced' Baby Moments baby cosmetics range with natural ingredients meeting demand for gentle, safe infant skincare.
Key Players
Dorel Industries Inc.
Goodbaby International Holdings Ltd.
Britax
Chicco
Stokke
BeSafe
Emmaljunga
Peg Perego
Combi Corporation
Bugaboo International B.V.
RECARO Kids s.r.l.
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If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Contact Us
IMARC Group,
134 N 4th St. Brooklyn, NY 11249, USA,
Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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