Press release
Cider Market Size, Share, Emerging Trends, Growth and Forecast to 2031
Cider market size was valued at $14,570.3 million in 2020, and is projected to reach $26,211.2 million by 2031, registering a CAGR of 5.0% from 2022 to 2031. The apple-based ciders occupied more than half of the share in the global cider market in 2020.Rise in health concerns and risks associated with alcohol consumptions and increase in popularity of non-alcoholic beverages have boosted the growth of the global cider market. However, high sugar content of cider hinders the market growth. On the contrary, surge in popularity of cider in Asia-Pacific and LAMEA would open new opportunities in the future.
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Fruit-based ciders are anticipated to witness the highest growth rate, owing to their innovative flavors, natural ingredients, and less alcoholic content. In addition, people opt for can ciders, as they are light weighed and safe from UV rays.
Cider is a gluten-free low alcohol beverage, and is replacing beer among people who prefer gluten-free drinks. Furthermore, rise in health concerns in the global population and several risks associated with alcohol consumption fuel the demand for new classes of alcoholic drinks, such as low or no alcoholic beverages. Thus, the market grows at the highest rate as compared to other alcoholic drinks.
High demand for gluten-free drinks and rise in preference for low alcohol beverages drive the global cider market growth. The natural and fruit base of cider further supports the market expansion. However, high sugar content of cider is a restraining factor of the market. Conversely, rise in popularity of cider in Asia-Pacific and LAMEA regions is anticipated to provide potential cider market opportunities for the growth of the cider market during the forecast period.
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According to cider market analysis, the market is segmented on the basis of type, packaging, and distribution channel. By type, the cider market is categorized into apple flavored, fruit flavored, and perry. Among these, apple flavored occupied the major share of the market in 2020, and is projected to maintain its dominance during the forecast period. Fruit flavored cider is anticipated to grow at highest CAGR in the future.
The growth of small and medium-sized ciders drives the growth of the market. Small organizations are more focused on traditional cider production, whereas big enterprises are more concerned with expanding their product portfolio. More dry cider brands have appeared on shop shelves in recent years.
Consumer preference is trending away from mass-produced beverages and toward microbreweries that make niche beverages. The market is also affected by these cider market trends, and as a result, many microbreweries rise to produce cider using a unique method. Craft ciders, for example, are becoming increasingly popular. These are handcrafted ciders manufactured in a unique way.
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Cider is becoming increasingly popular as a summer beverage because it is gluten-free and frequently sweeter and more refreshing than beer. Several cider producers say that the majority of their products are naturally gluten-free as cider is made from apples that does not contain gluten. The demand for gluten-free products increases as more people develop gluten sensitivity, which is linked to celiac disease, and with the rise in awareness for the need of consuming high-quality food and beverages. Gluten-free beverages also help with cholesterol levels and digestive health. As a result, customers are attracted toward natural, nutrient-rich beverages that provide various health benefits. Thus, the rise in demand for gluten-free alcoholic beverages is expected to drive the growth of the market during the cider market forecast.
The major players analyzed for global cider industry are Anheuser-Busch Companies LLC, Asahi Premium Beverages, Aston Manor, C&C Group plc, Carlsberg Breweries A/S, Carlton & United Breweries (CUB), Distell, Halewood, Heineken UK Limited, and The Boston Beer Company. These major market players have adopted various strategies to expand their market reach. The strategies adopted in the market are product launch and acquisition. The new market players are also entering the market with new flavors.
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