India Olive Oil Market: Growth Trends, Consumption Patterns, and Future Outlook 2026

India Olive Oil Market Set for Rapid Growth, Projected to Reach USD 253.87 Million by 2030

The India Olive Oil Market is witnessing remarkable growth, driven by rising health consciousness, lifestyle changes, and increasing adoption of Mediterranean dietary habits. Valued at USD 88.75 million in 2023, the market is expected to expand at a robust CAGR of 16.2% from 2024 to 2030, reaching nearly USD 253.87 million by 2030. Olive oil's perceived health benefits, high nutritional value, and versatility in cooking and personal care have fueled this trend among Indian consumers.

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Market Overview

Olive oil, widely celebrated for its monounsaturated fats and antioxidants, has emerged as a healthier alternative to traditional cooking oils. Over the past few years, Indian consumers have increasingly incorporated olive oil into their daily diets, particularly in salad dressings, stir-fries, and Mediterranean-style dishes. The rising prevalence of lifestyle diseases, such as diabetes, obesity, and cardiovascular conditions, has further strengthened demand for healthier edible oils.

Beyond culinary use, olive oil has gained traction in personal care routines, especially for hair and skin treatments. Its natural moisturizing and nutrient-rich properties align with India's growing preference for organic and chemical-free wellness products, adding to the market's expansion.

Market Dynamics

Drivers of Growth
Health and Wellness Trends: The increasing health consciousness among urban and semi-urban Indian consumers has been a key driver. People are actively seeking alternatives to refined oils, recognizing olive oil's role in reducing cholesterol and promoting heart health.

Rising Usage in Personal Care: Olive oil is increasingly utilized in hair care, skincare, and beauty routines. Its application ranges from controlling hair fall and dandruff to moisturizing dry skin, reflecting its growing prominence in India's beauty and wellness sector.

Adoption of Mediterranean Diets: With global culinary trends influencing India, Mediterranean cuisine-including dishes rich in olive oil-is gaining popularity, driving demand in both households and foodservice segments.

Restraints

Despite its growth, the India olive oil market faces significant challenges. High import costs remain the most critical restraint, as India relies heavily on imports from Spain, Italy, and other European countries. Import duties ranging from 40% to 45%, combined with recent European droughts that increased global olive oil prices by up to 60%, have elevated retail prices. Consequently, many price-sensitive consumers continue to prefer traditional cooking oils such as mustard, sunflower, or rice bran oil.

Opportunities

The development of domestic olive farming, particularly in Rajasthan, presents a strategic growth opportunity. Rajasthan's climate has proven conducive to olive cultivation, with the state government targeting 1,000 tonnes of olive production by 2025. Successful local cultivation can reduce dependency on imports, stabilize prices, and expand accessibility for price-sensitive consumers.

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Segment Analysis

By Type:

Extra Virgin Olive Oil (EVOO) dominates the market with a share of 42%, driven by its superior quality, rich flavor, and high antioxidant content. EVOO remains a preferred choice among health-conscious consumers and culinary enthusiasts.

Virgin Olive Oil (VOO) is witnessing steady growth due to its balance between quality and affordability, attracting consumers who seek nutritional benefits at a relatively lower price.

Pomace Olive Oil maintains moderate demand as a budget-friendly option, though health-conscious consumers tend to favor EVOO and VOO due to its extraction using solvents.

By Packaging: Bottles dominate the market owing to convenience and ease of storage, followed by cans and other packaging forms tailored for bulk users and foodservice providers.

By Distribution Channel: Both direct (supermarkets, hypermarkets, and online platforms) and indirect channels (specialty retailers) contribute to market expansion. E-commerce platforms have particularly accelerated market penetration, offering competitive pricing and wider product accessibility.

By End-User: Households are the largest consumers, followed by foodservice operators and food manufacturers. Increasing urbanization and disposable income have fueled household adoption, while the foodservice sector continues to rely on imported EVOO for premium culinary offerings.

Regional Analysis

Urban centers such as Mumbai, Delhi, Bengaluru, Hyderabad, and Pune remain the largest markets due to higher disposable income and exposure to global culinary trends. Tier-II cities are gradually witnessing growth, supported by increased health awareness and online availability. Rajasthan's olive cultivation initiatives are also expected to impact regional production and supply chains, offering long-term growth prospects.

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Leading Global Players

The India olive oil market is highly competitive, with approximately 90 brands operating nationwide. Key players include:

DEOLEO India Pvt. Ltd.

Borges International Group (Spain)

Del Monte (United States)

Leonardo (Italy)

Sovena Group (Portugal)

FieldFresh Foods Pvt Ltd (India)

R Oomerbhoy Pvt Ltd (India)

Modi Naturals Limited (India)

Hashmitha Enterprise (India)

Manisha International Pvt Ltd (India)

Brands such as Borges, Leonardo, and Del Monte maintain strong market positions through product innovation, marketing, and consumer education campaigns. Borges, for example, captured approximately 30% of the market by introducing Extra Light olive oil tailored for Indian cooking, emphasizing taste compatibility alongside health benefits.

Future Outlook

The India olive oil market is poised for robust growth over the next decade, fueled by evolving consumer preferences, rising awareness of health benefits, and domestic production expansion. While high costs and import dependency remain challenges, initiatives in local olive farming and awareness campaigns are expected to mitigate these obstacles. As Mediterranean cuisine becomes mainstream and personal care adoption rises, the market's trajectory remains promising.

Frequently Asked Questions (FAQs)

1. What are the growth drivers for the India Olive Oil market?
Increased health awareness, adoption of healthier lifestyles, and rising use of olive oil in cooking and personal care are major growth drivers.

2. What is the major restraint for India Olive Oil market growth?
High production and import costs remain the key constraints, limiting widespread adoption among price-sensitive consumers.

3. What is the projected market size and growth rate of the India Olive Oil Market?
The India Olive Oil Market was valued at USD 88.75 Million in 2023 and is expected to grow at a CAGR of 16.2% from 2024 to 2030, reaching nearly USD 253.87 Million by 2030.

4. What segments are covered in the India Olive Oil Market report?
Segments include Type (Extra Virgin, Virgin, Pomace), Packaging (Bottles, Cans, Others), Distribution Channel (Direct, Indirect), End-User (Household, Foodservice, Food Manufacturers), and Region.

5. Who are the key players in the India Olive Oil Market?
DEOLEO India Pvt. Ltd., Del Monte, Leonardo, Borges International Group, Sovena Group, and FieldFresh Foods Pvt Ltd are among the leading players in the market.

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