Hypertonic Drinks Market Size, Share, Industry Trends, Industry Growth, Top Key Player and Outlook

Hypertonic drinks contains a higher concentration of sugar and salt than the human body. Hypertonic drink has high level of carbohydrate than isotonic drink. Hypertonic drinks are primarily consumed by sports players as these drinks are enriched with sodium, potassium, calcium, magnesium, and chlorides. Drinking plain water is a routine solution for hydrating body before doing any activity, a hypertonic drinks gives essential performance and boosts energy during excessive and sweaty workout. Keeping body hydrated is necessary for the health during rigorous activity.

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Hypertonic drinks are specially designed to help delaying the fatigue onset while exercising and to help rehydrating athletes after the training sessions and competition. The main target of hypertonic drinks is to stimulate fluid absorption, which in term supply carbohydrate to speed rehydration, and it helps body recover after excessive workouts and training sessions. Majority of the hypertonic drinks provides carbohydrates in quickly absorbable form, which is important for exercising muscles. Owing to the instant boost of energy by these drinks, demand of hypertonic drinks is proliferating among millennials. Consuming hypertonic drinks immediately after a longer activity can be advantageous in comparison with plain water, as electrolyte levels get significantly depleted during training session and workouts.

Increasing popularity of various new fitness activities such as yoga and aerobic is enhancing the demand of hypertonic drinks. Moreover, increased millennials expenditure on healthy drink due to the enhancing interest in sports also resulted in increased demand for hypertonic drinks. However, presence of products such as fiber bars, protein shakes, and protein bars in the market is expected to affect the hypertonic drinks market. As the consumers are becoming aware about health and wellness various global associations are organizing marathon events and these events are sponsored by leading players. This gives the leading player opportunity to attract more and more customers to consume hypertonic drinks.

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The hypertonic drinks market is segmented into packaging type, distribution channel, and region. Based on packaging type the market is bifurcated into bottles & tetra packs, cans, and aseptic cartons. On the basis of distribution channel, it is divided into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel. Based on region, it is studied across North America, Europe, Asia-Pacific, and LAMEA.

Some of the major players operating in the hypertonic drinks market are Red Bull GmbH, PepsiCo, Nestle S.A., Abbott Nutrition Co., Monster Beverage Company, BA Sports Nutrition, LLC, Suntory Holdings Limited, Lucozade Ribena Suntory, Britvic Plc and Fraser, and Neave, Limited.

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KEY BENEFITS FOR STAKEHOLDERS

This report provides a quantitative analysis of the current trends, estimations, and dynamics of the hypertonic drinks market to identify the prevailing market opportunities.

Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.

In-depth analysis of the hypertonic drink market segmentation assists in determining the prevailing market opportunities.

Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.

The report includes analyses of the regional as well as global hypertonic drinks market, key players, market segments, application areas, and growth strategies.

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