Press release
Global Automation Testing Market Report 2025: Size Projected USD 129.27 Billion, CAGR of 15.68% by 2033.
The global automation testing market was valued at USD 32.70 Billion in 2024 and is projected to reach USD 129.27 Billion by 2033, growing at a CAGR of 15.68% during 2025-2033. Demand is driven by faster, more efficient testing needs, adoption of agile and DevOps methodologies, and the necessity to reduce human errors. North America leads with a 38.7% share in 2024.
Study Assumption Years
• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033
Automation Testing Market Key Takeaways
• The global automation testing market size was USD 32.70 Billion in 2024.
• The market is forecasted to grow at a CAGR of 15.68% during 2025-2033.
• North America dominates the market with over 38.7% share in 2024.
• Escalating demand for faster, efficient testing is driving market growth.
• Increasing adoption of agile and DevOps methodologies is fueling automation testing uptake.
• Rising need to reduce human errors in manual testing boosts automation.
• The rapid expansion of mobile applications and IoT devices contributes significantly.
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Market Growth Factors
The automation testing market is propelled by the escalating demand for faster and efficient testing to speed up software development and reduce time-to-market. Traditional manual testing is too slow for modern cycles, thus automation enables quicker test execution, early defect detection, and faster product delivery. This need for speed is recognized globally, including disruptions in EU labor markets due to rapid digitization, calling for efficient testing processes.
Growing adoption of agile and DevOps methodologies has integrated automation testing as a backbone for continuous integration and delivery. Agile focuses on iterative development and collaboration, while DevOps combines development and operations for seamless CI/CD cycles. Automation testing supports rapid feedback, scalability, and error reduction in these faster cycles, being essential in both private and government IT projects.
The increasing need to reduce human errors from manual testing drives market demand. Studies show manual testing absorbs about 35% of a test cycle and test failure analysis 22%, the second most time-intensive activity. Automation reduces human intervention, improving accuracy and consistency. The UK's Office for National Statistics notes automation's growing societal role, emphasizing efficiency and risk reduction benefits.
Market Segmentation
By Component:
• Testing Solutions: Includes Functional Testing, API Testing, Security Testing, Compliance Testing, Usability Testing, and Others.
• Services: Divided into Professional Services and Managed Service, with services capturing 58.7% market share due to demand for specialized support and efficient tool management.
By Endpoint Interface:
• Web
• Mobile: Market leader due to widespread smartphone use (6.9 billion users worldwide in 2023), mobile banking, healthcare, and retail apps driving demand.
• Desktop
• Embedded Software
By Enterprise Size:
• Small and Medium-Sized Enterprises
• Large Enterprises: Leading with 68.3% share, driven by large IT infrastructure, complex software, and budgets enabling scaled automation testing.
By End User:
• IT and Telecommunication: Strong driver, supporting network management, 5G rollouts, and cloud services.
• BFSI: Heavy reliance on automation for secure, efficient digital transactions.
• Healthcare: Ensures software reliability for telehealth, health records, and diagnostics.
• Retail: Facilitates e-commerce performance and payment gateway optimization.
• Transportation and Logistics: Maintains logistics software, tracking, and fleet management for operational efficiency.
Regional Insights
North America dominates the automation testing market, holding a 38.7% share in 2024. The region benefits from a robust IT infrastructure, significant digital transformation investment, and technology leaders driving innovation. The United States leads with 78.80% market share domestically, fueled by adoption of AI, ML, DevOps, and agile methodologies. Government programs like NIST and initiatives in Canada (Digital Charter) emphasize software reliability, sustaining regional growth.
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Recent Developments & News
In November 2024, BrowserStack launched Low Code Automation, easing test automation access for QA teams and non-technical testers, addressing delays and skill shortages. Also in November 2024, QualityKiosk Technologies partnered with Qualitia to deliver AI-driven scalable test automation for BFSI and software providers. In June 2023, Leapwork allied with Microsoft to enhance AI-powered test automation for continuous quality delivery. Keysight Technologies expanded autonomous driving test solutions by introducing the E8717A Lidar Target Simulator for sensor validation in June 2023.
Key Players
• Broadcom Inc.
• Capgemini SE
• Cigniti Technologies
• International Business Machines Corporation
• Keysight Technologies Inc
• Micro Focus Inc
• Parasoft
• Ranorex Gmbh
• Sauce Labs Inc.
• SmartBear Software Inc
• Tricentis USA Corp.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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IMARC Group
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Email: sales@imarcgroup.com
Tel No: (D) +91 120 433 0800
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About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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