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Key Players and Competitive Dynamics in the Real Estate Marketing Automation Software (REMAS) Market
Real Estate Marketing Automation Software (REMAS) Market
Real Estate Marketing Automation Software Market Size and Growth Outlook
The REMAS market is projected to expand significantly, reaching a valuation of $2.87 billion by 2030. This growth corresponds to a compound annual growth rate (CAGR) of 17.0% during the forecast period. Several factors are propelling this upward trajectory, including the deepening integration of artificial intelligence into marketing processes, an increasing focus on automated and personalized client engagement, the widespread adoption of data-driven decision-making in real estate, the broadening use of multi-channel marketing and analytics platforms, and the rise in cloud-based marketing automation tools. Key trends shaping this market include advancements in predictive analytics, AI-powered customer insights, automated content generation and distribution, real-time marketing intelligence, and the innovative application of virtual and augmented reality to promote properties.
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Leading Companies Driving the Real Estate Marketing Automation Software Market
The industry features a diverse set of influential companies shaping its competitive landscape. Some of the major players include Intuit Mailchimp, HubSpot Inc., Klaviyo Inc., ActiveCampaign LLC, BoomTown ROI LLC, Commissions Inc. (CINC), Adwerx Inc., BombBomb Inc., Real Geeks LLC, Follow Up Boss LLC, HomeSpotter LLC, ActivePipe, Market Leader Inc., Wise Agent LLC, Top Producer Systems Inc., LionDesk LLC, RealScout Inc., IXACT Contact Solutions Inc., Inside Real Estate LLC, Spacio, SharpLaunch LLC, CallAction Inc., and Agent Legend LLC.
In February 2023, CoreLogic Inc., a private US company, acquired Plezzel Pty Ltd, an Australian firm specializing in digital marketing and automation solutions for real estate. This strategic acquisition expanded CoreLogic's property-data services by incorporating Plezzel's digital advertising tools, allowing real estate agents to access integrated, data-driven marketing and lead generation capabilities within a unified property insights platform.
Emerging Innovations Highlight Market Opportunities in REMAS
Technological innovation is a key focus for market leaders, particularly the development of MLS-integrated AI-driven marketing platforms that streamline agent workflows while boosting campaign effectiveness and brand consistency. These platforms combine real estate listing data with artificial intelligence and automation, enabling agents to create, customize, and deploy marketing materials quickly across both digital and print formats.
For example, in May 2025, HomeSmart Holdings Inc., a US-based brokerage, unveiled its revamped Marketing Design Center. This MLS-integrated platform leverages AI and automation to provide a comprehensive and user-friendly marketing experience for over 25,000 agents nationwide. The platform facilitates faster campaign execution, greater creative control, and scalable marketing across multiple channels, empowering agents to stay competitive and efficient.
View the full real estate marketing automation software (remas) market report:
https://www.thebusinessresearchcompany.com/report/real-estate-marketing-automation-software-remas-market-report
Segments That Dominate the Real Estate Marketing Automation Software Market
The REMAS market is segmented by solution type, component, deployment, application, and end-user to provide a detailed view of market dynamics:
1) Solutions include Customer Relationship Management (CRM) Software, Email Marketing Platforms, Lead Generation Tools, and Other Solutions.
2) Components cover Platform Software, Services, and Specific Modules.
3) Deployment Types are divided into Cloud Based and On Premises.
4) Applications focus on Lead Generation and Nurturing, Client Communication and Relationship Management, Campaign and Content Management, and Transaction and Post-Sale Automation.
5) End-Users range from Real Estate Agencies and Property Developers to Brokerage Firms, Independent Realtors, and other users.
Further subcategories include CRM software types such as Contact Management, Sales Pipeline Management, and Client Interaction Tracking. Email marketing platforms encompass Campaign Management, Automated Drip Email, and Analytics and Reporting tools. Lead generation tools feature Prospecting, Lead Scoring, and Landing Page/Form tools. Other solutions include Social Media Marketing, Content Management, and Analytics and Reporting platforms.
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