Confectionery Flexible Packaging Market is set to reach US$ 9.64 billion by 2031, North America leads the market with 32% market share | Market trends, Major Players, Tech & strategic partnership

Confectionery Flexible Packaging Market reached US$ 5.41 billion in 2022 and is expected to reach US$ 9.64 billion by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031.

Confectionery flexible packaging is innovative, lightweight material that preserves sweets' freshness, enhances shelf appeal, and ensures convenient, secure, and sustainable storage, combining vibrant design with high-performance protective barriers.

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United States: Key Industry Developments

✅ January 2026: Amcor expanded its presence in the U.S. market with a new recyclable flexible packaging line featuring high‐barrier mono‐material films designed for confectionery products, enhancing shelf life while meeting recyclable standards demanded by major retailers.

✅ October 2025: Constantia Flexibles unveiled a recyclable flexible packaging range specifically targeted at confectionery brands, aligning with global sustainability trends and reducing reliance on multi‐layer non‐recyclable laminates.

✅ September 2025: Huhtamaki launched a smart packaging solution with integrated freshness and shelf‐life technologies for confectionery applications, improving product quality and consumer appeal.

✅ August 2025: Berry Global partnered with a top confectionery brand to introduce biodegradable flexible packaging formats, reinforcing sustainability commitments and expanding eco‐friendly options for confectionery manufacturers.

Japan: Key Industry Developments

✅ July 2025: The Japan pouch packaging market essential for confectionery formats like snack bags and stand‐up pouches continued rapid growth with converters prioritizing mono‐material and bio‐based films to comply with national sustainability mandates and urban convenience demands.

✅ March 2025: Leading flexible packaging producers in Japan accelerated the adoption of recyclable and high‐barrier pouch materials tailored for food applications including confectionery, driven by evolving eco‐design laws and consumer expectations for recyclability.

✅ October 2024 (ongoing momentum into 2025): Domestic converters boosted capabilities in barrier‐coated paper laminates and biopolymer stand‐up pouches, expanding flexible formats suitable for confectionery while meeting strict environmental regulationsa trend carrying into 2025 initiatives.

▶ Recent M&A activities:-
→ In November 2025, Sealed Air Corp a major packaging company producing Cryovac food wraps and flexible packaging used across food (including confectionery) and other sectors agreed to be acquired by private equity firm Clayton, Dubilier & Rice (CD&R) for approximately $10.3 billion including debt; the transaction is expected to close by mid‐2026.

→ In January 2026, Knoxcorp acquired the Australian and New Zealand packaging assets of Pro‐Pac Packaging Group (a manufacturer of flexible and industrial packaging serving multiple sectors including food products). The transaction covers the transfer of assets and staff of Pro‐Pac's businesses excluding the Perfection Packaging division; financial terms were not disclosed publicly.

→ In March 2025, Constantia Flexibles a global flexible packaging manufacturer with significant exposure to food and confectionery packaging segments completed the acquisition of a majority stake (57 % of shares) of Aluflexpack AG, a Swiss flexible packaging producer serving food, pharmaceutical, pet food, and confectionery markets. Deal terms reported focus on share control; specific monetary value was not publicly disclosed in company releases.

▶ Key Players:-
Cargill, ADM, Evershining Materials Company, COFCO, Hamlet Proteins, Bunge, Louis Dreyfus, Wilmar International, Ingredion Incorporated and Sojaprotein.

Top 5 Key Players Analysis:-
Cargill - A major global food and agriculture conglomerate supplying ingredients (like fats, sweeteners, starches) that indirectly support flexible packaging demand through the food supply chain; it leverages its vast commodity network to influence packaging materials sourcing.

Archer Daniels Midland (ADM) - One of the world's largest agricultural processors and ingredient providers, ADM's extensive crop processing and supply operations support raw materials that feed into flexible packaging production chains.

Bunge - A significant agribusiness and food company competing with ADM and Cargill, Bunge trades and processes oilseeds and grains, which underpin the raw materials (like oils and biomaterials) used in flexible packaging substrates.

Wilmar International - Asia's leading agribusiness group with broad food product lines and specialty fats used in confectionery supplies; its scale in edible oils and ingredients supports flexible packaging demand indirectly in the confectionery value chain.

Ingredion Incorporated - A global ingredient solutions provider (sweeteners, starches) that supplies key food components which drive the growth of packaged confectionery products, thereby influencing flexible packaging volumes.

▶ Tech & Strategic Partnerships:-
1. Amcor & Mondelez International Collaboration
Amcor teamed up with Mondelez to deliver high‐performance recycled flexible packaging for Cadbury bars in the UK & Ireland starting in 2025.
This partnership emphasizes sustainability by maximizing certified recycled plastic use in confectionery wrappers.

2. Avery Dennison & TAP Packaging Solutions Strategic Alliance
In April 2025, Avery Dennison formed a strategic partnership with TAP Packaging Solutions.
The aim? To co‐develop recyclable flexible packaging specifically for confectionery applications, enhancing both sustainability and recyclability.

3. Innovia Films & Uflex Collaboration
Announced in June 2025, Innovia Films collaborated with Indian flexible packaging specialist Uflex.
Their goal is to commercialize a new mono‐material barrier film boosting recyclability while maintaining protective performance for candy and sweets.

4. Coesia Group's Collaborative Display at ProSweets 2025
Coesia companies ACMA and FlexLink partnered with systems integrator PWR to showcase advanced confectionery packaging solutions.
Focus areas include:
Sustainable paper‐based packaging systems
Automated robotics and material handling technology
Seamless integration of machinery and production lines for confectionery packaging.

5. UPM Specialty Papers & Multi‐Partner Solution
UPM joined forces with Henkel and Koenig & Bauer to co‐create a heat‐sealable, recyclable confectionery pouch with excellent barrier and printing capabilities.
This cross‐industry collaboration highlights design innovation through strategic partnerships.

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▶ Market Drivers :-

⏩ Consumers' preference for on‐the‐go snack products has driven the adoption of flexible formats that enhance portability and usability.

⏩ Surveys show a significant share of today's snackers favour packaging that supports immediate consumption and ease of handling, especially among dual‐income households and younger age cohorts.

⏩ E‐commerce growth in food & confectionery retail channels is outpacing traditional retail expansion, necessitating durable, tamper‐evident packaging.

⏩ Flexible packaging often weighs less and optimizes shipping costs compared with rigid alternatives a commercial advantage for online sales.

⏩ Increasing environmental consciousness has made recyclable, biodegradable, or compostable flexible packaging materials a core market driver.

⏩ Regulatory frameworks (e.g., EU circular economy policies) further incentivize recyclable and mono‐material solutions across confectionery packaging.

⏩ Data suggests that a substantial share of consumers (50 %-70 %+) prefer brands with eco‐friendly packaging

⏩ Innovations such as high‐barrier films, multi‐layer laminates, and smart features like QR codes or NFC tags are enhancing product preservation and customer engagement.

⏩ Advanced materials also improve shelf life (critical for flavor‐sensitive confectionery) and reduce waste through better barrier properties.

▶ Regional Insights:-
North America
• Largest regional market, driven by advanced packaging technologies and strong retail infrastructure.
• Holds about 32% of global market share, with high demand for premium and sustainable confectionery packaging.

Europe
• Strong emphasis on sustainability and regulatory support for recyclable/biodegradable materials.
• Accounts for approximately 29% of the global market share in flexible confectionery packaging.

Asia‐Pacific
• Rapid growth fueled by urbanization, rising disposable income, and increasing confectionery consumption.
• Represents around 31% of the global market share, often cited as the fastest‐growing region.

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▶ Market Segmentation :-

By Packaging Type: Includes Films & Wraps, Pouches, Sachets & Stick Packs, Tubes, Laminates, and Others to suit various product shapes and sizes.

By Material: Uses Aluminum Foil, Plastics, Paper, and Others for protection, shelf life, and aesthetic appeal.

By Application: Covers Chocolate, Candy & Toffees, Gum, Jelly, Snack Bars, Biscuits, and Others depending on the confectionery type.

By End-Use: Targets Food Industries, Retail Stores, and Others, focusing on manufacturing, packaging, and consumer distribution.

FAQ'S:-

Q1: What is confectionery flexible packaging?
A: It is lightweight, adaptable packaging designed to protect candies, chocolates, and snacks while enhancing shelf appeal.

Q2: What drives its market growth?
A: Increasing demand for convenience, product safety, and attractive packaging in the confectionery industry.

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