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United States Beauty Drinks Market 2031 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities
Beauty Drinks Market
The Global Beauty Drinks Market size was valued at USD 1,929.29 million in 2024 and is projected to witness lucrative growth by reaching up to USD 3,098.72 million by 2028. The market is growing at a CAGR of 11.4% during the forecast period (2024-2031).
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Key Development:
United States: Recent Industry Developments
✅ In January 2026, Monster Beverage announced the upcoming launch of "Flrt", a sugar‐free functional drink featuring skin and hair health‐focused ingredients, designed to compete in the beauty‐beverage and functional lifestyle segment and appeal to female wellness consumers.
✅ In January 2026, the functional beverage category continued to see strong momentum in U.S. innovation with beauty‐oriented ingredients like collagen and skin health actives rising on industry trend lists, signalling a broader shift toward nutricosmetic drink formulations.
✅ In December 2025, new functional beauty drink innovations such as collagen‐packed shakes and probiotic tonics gained traction as standout launches in the broader U.S. functional beverage space, with brands highlighting skin glow and wellness benefits.
✅ In December 2025, industry insights highlighted U.S. consumer demand for skin health and performance ingredients driving beverage reformulation and R&D investment across drink categories, linking beauty benefits with broader wellness trends.
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Japan: Recent Industry Developments
✅ In January 2026, Japan's beauty drink sector saw heightened interest in premium collagen formulations as high‐strength collagen drinks supporting skin hydration and elasticity were rolled out to distributors, reflecting drinkable beauty from within trends in Japan.
✅ In January 2026, global beauty drink market reports noted Japan as a key region where beauty‐from‐within beverages featuring collagen peptides and antioxidants are gaining prominence, influencing product development and regional marketing plans.
✅ In late 2025, product innovation in drinkable nutricosmetics (beauty‐oriented beverages with botanicals and functional ingredients) continued across Japan, with brands adapting formulations for skin and wellness benefits, aligning with shifts toward inside‐out beauty solutions.
✅ In late 2025, Japan's anti‐aging beauty drink market was highlighted in industry analyses as leveraging personalized nutrition and functional ingredient development for targeted skin support solutions, underscoring a move toward tailored drinkable beauty offerings.
Key Players:
=> My Beauty & GO, Bella Berry, Sappe Public Company Limited, Skinade, Big Quark LLC, THE COCA-COLA COMPANY, Nestle S.A., DyDo DRIN CO, Vital Protiens LLC and Shiseido Co Ltd.
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Key Segments:
By Ingredient Type
Collagen - ~30% share, driven by rising demand in nutraceuticals, functional foods, and anti-aging supplements.
Bioactive Ingredients - ~25% share, adoption growing due to health-conscious consumers seeking immunity, gut health, and wellness benefits.
Vitamins - ~20% share, steady demand across dietary supplements, fortified foods, and beverages.
Minerals - ~15% share, driven by nutritional supplementation and functional food applications.
Antioxidants - ~10% share, growth supported by preventive healthcare trends and aging population needs.
By Region
North America - ~30% Share
High consumer awareness, premium-priced nutraceuticals, and strong retail & e-commerce distribution channels drive demand.
Europe - ~25% Share
Growth driven by regulatory approvals, wellness trends, and functional food fortification initiatives.
Asia Pacific - ~30% Share
Fastest-growing market due to rising disposable income, increasing health awareness, and expansion of dietary supplements.
Latin America - ~10% Share
Moderate adoption, primarily in functional foods and emerging supplement markets.
Middle East & Africa - ~5% Share
Growth is limited but increasing due to rising urbanization and focus on preventive health.
FAQ
What is the current size of the Beauty Drinks Market?
A: In 2024, the Beauty Drinks Market was valued at USD 1,929.29 million, reflecting its strong industry presence.
Q2: How large is the Beauty Drinks Market expected to be by 2028?
A: By 2028, industry forecasts suggest the Beauty Drinks Market will grow to around USD 3,098.72 million, demonstrating significant expansion.
Q3: What is the growth rate of the Beauty Drinks Market?
A: The market is projected to expand at a compound annual growth rate (CAGR) of 11.4% during the forecast period from 2024 to 2031.
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