British Heart Foundation teams up with SoAmpli to kick start the organisation’s largest social advocacy programme to date

British Heart Foundation, the single biggest funder of cardiovascular research in the UK, have chosen SoAmpli as their key technology provider for a new and exciting social advocacy programme.

The team at the BHF were looking for an easy and effective tool to engage and inform their wide base of advocates across the country in areas as diverse as fundraising, retail and head office staff as well as mobilise them around the organisation’s numerous campaigns. SoAmpli, a fast-growing tech start-up based in London and specialised in social media activation, proved perfect for that.

By providing easy access to a pool of posts, staff and advocates can immediately share core content to their multiple social media channels. SoAmpli is set to grow awareness about BHF’s mission and research, both internally within the organisation and externally with the general public.

“We chose SoAmpli for one key reason, its simplicity” Athar Abidi, BHF Social Media manager, commented. SoAmpli’s distinctive approach to user experience and technology design comes hand in hand with a unique focus on clients’ objectives and needs, as Athar remarked: “The SoAmpli team have been great at listening to our specific needs, really taking on board our suggestions and supporting us every step of the way. It's hard to find a SaaS company as involved in their clients' success as SoAmpli.”

Maz Nadjm, founder and managing director of SoAmpli, commented: “We are extremely excited about working with BHF, an amazing charity with 45 years of inspiring history behind them. We have no doubt SoAmpli will be key in helping them activate advocates and drive awareness about their mission through social media”.

Following a highly successful six-month pilot, whose results exceeded expectations, thousands of BHF advocates will join the SoAmpli social advocacy platform in 2017 to stay informed and spread the word about BHF’s numerous and exciting initiatives.

About BHF

The BHF are the nation's heart charity and the largest independent funder of cardiovascular research.

Coronary heart disease is the UK's single biggest killer but the BHF are leading the fight against it. Their pioneering research has helped to transform the lives of people living with heart and circulatory conditions.

About SoAmpli

SoAmpli bridges the gap between marketing and sales, helping brands cut through the noise on social media.

Thanks to its simplicity and ease of use, SoAmpli's web and mobile platform enables brand advocates to have quick access to fully-approved brand content, facilitating the process of sharing it to multiple social media channels, decreasing marketing costs and increasing sales.

SoAmpli's Journey and Awards

• Featured in Social Media Today
• Featured as a must-have app for marketers by Entrepreneur Magazine
• Selected member of the IBM Global Entrepreneur Program
• Google awarded $10k cloud credit
• Selected for Web Summit Startup 2014
• Selected for IDEALondon accelerator
• IBM UK Top 5 finalist and prize winner
• Interop London’s Top 10 Tech Startup
• Awarded Red Herring’s Top 100 Europe
• BT Infinity Lab finalist and prize winner
• Awarded Red Herring’s Top 100 Global
• Selected by Cisco Lead Generation Program
• Winner of Harvard Business School Alumni investment competition
• Selected by BNP Paribas for the world-wide Open Up Start up programme
• Top 5 Finalist for the fastest growing HR event in the world

SoAmpli

Address: Huckletree, 18 Finsbury Square
London EC2A 1AH

Tel.: +447960811351

Website: www.soampli.com

Press contact: Maz Nadjm
Email: maz@soampli.com

This release was published on openPR.