Press release
Not Another Beauty Brand
Designed to melt into your routine - not sit on top of it. The kind of products you keep reaching for without thinking.
So why is OULAI here?
Because most makeup looks good in photos... but doesn't always feel right in real life.
Sticky gloss. Heavy textures. Shades that don't quite work. Products you buy, post once, and never reach for again.
OULAI is doing things differently.
The London-based beauty and fashion brand is launching a new beauty collection built around one simple idea: makeup should feel as good as it looks.
Instead of chasing every trend or creating complicated formulas, OULAI focuses on lightweight textures, smooth application, and wearable shades designed for real life. The result? Beauty staples that actually fit into your routine - not just your camera roll.
"We weren't trying to reinvent beauty," "We just wanted to make products people genuinely enjoy wearing. No fuss. No overthinking. Just easy, modern beauty."
From high-shine lip glosses that glide on without stickiness to cream blushes that blend seamlessly into the skin, OULAI's range is all about effortlessness. The shades are soft, modern, and designed to work across different skin tones, making everyday makeup feel simple again.
But OULAI isn't just about formulas.
The brand brings a strong design-led identity into every detail - from sleek packaging to refined finishes that feel elevated without being intimidating. It's modern. It's playful. It's aesthetic without trying too hard.
OULAI also sits at the intersection of beauty and fashion, positioning itself as a lifestyle brand rather than just another makeup label. Alongside beauty, the brand is expanding into jewellery, creating a cohesive world where personal style, design, and everyday luxury meet.
So is OULAI just another beauty brand?
Not even close.
It's beauty that feels light.
Beauty that feels modern.
Beauty that feels right.
OULAI's beauty collection is available now via:
http://www.oulai.co.uk
OULAI
Suite Ra01, 195-197 Wood Street,
London
E17 3NU
Email: hello@oulai.co.uk
Website: http://www.oulai.co.uk
Instagram: @oulai__
OULAI is a London-based beauty and fashion brand creating modern, design-led products across beauty and jewellery. Focused on originality, effortless style, and everyday wearability, OULAI blends elevated aesthetics with a playful, contemporary edge.
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