Baijiu Market Size Expected to Reach $128.37 Billion by 2032 | Brewery, Luzhou Laojiao, Shunxin Holdings

Market Overview

QY Research Inc., A global market research and consulting firm, has announced the release of its latest 2026 report titled "Baijiu - Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032." The report provides a data-driven analysis of the global Baijiu market, integrating historical insights from 2020-2025 with forward-looking forecasts through 2032. It covers market size, competitive landscape, demand trends, and industry development, offering strategic insights for stakeholders navigating this rapidly evolving sector.

The global Baijiu market was valued at US$ 103.98 billion in 2025 and is anticipated to reach US$ 128.37 billion by 2032, witnessing a CAGR of 3.1% during the forecast period 2026-2032.

The report analyzes historical market performance alongside detailed forecasts, offering clarity on competitive intensity, growth catalysts, structural challenges, and emerging trends. With extensive coverage of market segmentation, regional developments, and leading company profiles, the study serves as a dependable strategic reference for organizations seeking to strengthen their position in the global Baijiu market.

Get Full PDF Sample Copy of the Report: (Including Full TOC, Tables & Charts): https://qyresearch.in/request-sample/food-beverages-global-baijiu-market-insights-industry-share-sales-projections-and-demand-outlook-2026-2032

Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).

Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job"s tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.

In China, Baijiu key players include Yanghe Brewery, Luzhou Laojiao, Shunxin Holdings, etc. The top three manufacturers hold a share over 3%.

South West is the largest production area, with a share about 30%, followed by East China, and Central China, both have a share over 30 percent.

In terms of product, Thick-flavor is the largest segment, with a share over 50%. And in terms of application, the largest application is Family dinner, followed by Government reception, etc.

Competitive Landscape Analysis -

The report provides an in-depth evaluation of the competitive environment within the global Baijiu market, focusing on recent developments, expansion strategies, and long-term growth initiatives adopted by key market participants. It profiles nearly all major companies operating in the industry and examines critical business parameters such as production capacity, geographic footprint, product offerings, and strategic direction.

Each company is assessed using key performance indicators including market share, growth rate, revenue, production volume, earnings, and overall company scale. This competitive benchmarking enables stakeholders to understand relative market positioning, identify strategic gaps, and uncover opportunities for differentiation and expansion.

Moutai
Wuliangye
Yanghe
Fenjiu
Luzhou Laojiao
Daohuaxiang
Langjiu Group
Gujing Group
Shunxin Holdings
Baiyunbian Group
Xifeng Liquor
Hetao Group
Yingjia Group
Kouzi Liquor
Guojing Group
King's Luck
Jingzhi Liquor
Red Star
Laobaigan
JNC Group
Golden Seed Winery
Yilite
Huzhu Highland
Jinhui Liquor
Weiwei Group
Tuopai Shede
Xiangjiao Winery
Shanzhuang Group
Taishan Liquor
Gubeichun Group

Regional Insights -

This research study covers key geographic regions including North America, Europe, Asia Pacific, Central and South America, and the Middle East & Africa. The analysis includes regional growth opportunity mapping and comprehensive SWOT assessments, considering political and legal, economic, and technological factors. Readers are provided with regional and country-level sales and revenue forecasts for the period starting in 2026. Additionally, this section presents key regional sales statistics segmented by type and application through 2032.

Why Purchase This Report?

This report delivers a comprehensive, evidence-based overview of the Baijiu market to support informed strategic planning and investment decisions. It includes free customization options, such as country-level analysis for up to five selected countries and a detailed segment-wise competitive revenue assessment of leading players.

By offering deep insights into market trends, growth drivers, challenges, competitive dynamics, and emerging opportunities, the report equips manufacturers, investors, and decision-makers with actionable intelligence to identify high-growth segments, optimize operations, and maintain a sustainable competitive advantage.

Recent Industry Developments -

The study highlights recent strategic activities undertaken by major players in the global Baijiu market. It covers mergers and acquisitions, partnerships, joint ventures, product launches, technological innovations, and ongoing research and development initiatives. This analysis provides a clear view of how leading companies are strengthening their market presence, accelerating innovation, and responding to evolving industry demands.

Market Drivers, Challenges, and Restraints -

Key Growth Drivers:

✔ Supportive government policies and regulatory reforms
✔ Advancements in technology and product innovation
✔ Rising demand from emerging application areas
✔ Ongoing shifts in global supply chain structures

Key Challenges and Restraints:

✔ Regulatory uncertainties across region
✔ Intense competitive pricing pressure
✔ Operational and supply-side risks
✔ Barriers to new market entry

Market Segmentation -

By Type

Thick-flavor
Sauce-flavor
Light-flavor
Others

By Application

Family Dinner
Friends Gathering
Business Entertainment
Others

The report provides valuable insights into the key segments of the global Baijiu market, with a strong focus on CAGR, market size, market share, and future growth potential. The market is comprehensively segmented by product type, application, and region, with each segment thoroughly analyzed to identify growth prospects, demand patterns, and emerging trends. This detailed segmental analysis plays a crucial role in uncovering high-growth and high-return opportunities across the market. By offering precise data on product- and application-level demand, the report enables businesses to prioritize profitable segments and develop targeted strategies within the global Baijiu market.

Key Benefits for Stakeholders -

✔ Enables executives, policymakers, product managers, and sales leaders to make informed strategic decisions

✔ Provides global, regional, and country-level revenue analysis to assess market share and identify new growth markets

✔ Offers detailed segmentation by type, application, technology, and end-use to support product and financial planning

✔ Helps investors evaluate market scope, risks, and expansion opportunities

✔ Supports competitive benchmarking through in-depth analysis of key players and their strategies

Key Questions Addressed in the Report -

✔ What is the current size and future growth rate of the global Baijiu market?

✔ Which key trends are shaping market development during the forecast period?

✔ What are the major outcomes of SWOT analysis for leading market players?

✔ What growth opportunities and risks exist for manufacturers and vendors?

✔ How will regional markets evolve through 2032?

Request for Pre-Order / Enquiry Link: https://qyresearch.in/pre-order-inquiry/food-beverages-global-baijiu-market-insights-industry-share-sales-projections-and-demand-outlook-2026-2032

Benefits of purchasing QYResearch report:

Competitive Analysis:

QYResearch provides in-depth Baijiu analysis, including information on key company profiles, new entrants, acquisitions, mergers, large market shear, opportunities, and challenges. These analyses provide clients with a comprehensive understanding of market conditions and competitive dynamics, enabling them to develop effective market strategies and maintain their competitive edge.

Industry Analysis:

QYResearch provides Baijiu comprehensive industry data and trend analysis, including raw material analysis, market application analysis, product type analysis, market demand analysis, market supply analysis, downstream market analysis, and supply chain analysis and trend analysis. These analyses help clients understand the direction of industry development and make informed business decisions.

Market Size:

QYResearch provides Baijiu market size analysis, including capacity, production, sales, production value, price, cost, and profit analysis. This data helps clients understand market size and development potential, and is an important reference for business development.

Table of Contents - Major Key Points:

1. Study Coverage

2. Executive Summary

3. Research Methodology

4. Global Production Analysis

5. Value Chain and Supply-Chain Analysis

6. Baijiu Market Dynamics

7. Competition by Manufacturers

8. Baijiu Market Segmentation, By Type

9. Baijiu Market Segmentation, By Application

10. Regional Analysis

11. Corporate Profile

12. Conclusion...

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