Press release
Happibara Launches Web3 Lifestyle Brand Focused on Community, Merchandise, and Phygital Experiences.
Malaysia, 23rd Jan 2026 -- Happibara, a Web3-based lifestyle brand inspired by the capybara, announced its official launch, introducing a community-driven project that combines digital collectibles, merchandise, and real-world experiences.
Founded in August 2025, Happibara aims to position itself beyond traditional profile picture (PFP) projects by developing a lifestyle-focused ecosystem centered on community engagement and offline expansion. The brand's visual identity is inspired by the capybara, often associated with calmness and a relaxed demeanor.
The project initially launched with blind-box digital collectibles and plans to expand into physical merchandise, including apparel and plush products. According to the team, the brand's long-term vision includes exploring "phygital" initiatives that connect digital ownership with real-world experiences, particularly within the food and beverage sector.
"Our goal with Happibara is to build a brand that people can experience both online and offline," said the Founder of Happibara. "We are focused on creating a community-first project that emphasizes comfort, creativity, and accessibility rather than speculation."
As part of its ecosystem development, Happibara has announced an upcoming on-chain staking initiative in collaboration with the NSGP community. The staking feature is expected to launch in Q1-Q2 and will allow eligible participants to receive BNB rewards.
Happibara stated that future developments may include physical brand activations and caf?-style experiences under the Happibara name, subject to market conditions and community feedback.
For more information and updates, follow the official X accounts:
o Newsociety: https://x.com/newsociety_comm
o Happibara NFT: https://x.com/Happibara_NFT
Contact Details
Organization: Happibara
Contact Person: Happibara NFT
Website: https://x.com/Happibara_NFT
Email: Send Email [https://dashboard.kingnewswire.com/release-contact/40526]
Country: Malaysia
Release Id: 23012640526
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