Kombucha Tea Market is Projected to Showcase Significant Growth by 2028 | Remedy Drinks, The Coca-Cola Company, PepsiCo, Inc

Kombucha tea market generated $2.3 billion in 2020, and is predicted to reach $4.5 billion by 2028, manifesting a CAGR of 8.6% from 2021 to 2028.

The demand for kombucha tea is expected to increase during the forecast period, owing to rise in consumer demand for kombucha tea as a functional beverage providing several health benefits to consumers. Moreover, rise in number of restaurants and cafés & bars offering kombucha tea is propelling the growth of the market.

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Increase in the number of health-conscious consumers across the world, surge in product innovation, and the proliferation of the foodservice sector across the globe propel the global kombucha tea market. On the other hand, presence of counterfeit products and potential threat of substitution hinder the market growth. On the contrary, increase in preferences for organic products and fast growth of the online retail platform create lucrative opportunities for market players.

Kombucha tea is a fermented green tea or black tea, which is associated with a range of health-promoting benefits such as it helps to boost immunityand protects against cancer. Expansion of distribution channels such as online stores, supermarkets, hypermarkets, and food service has made kombucha tea easily available to customers, which, in turn, contributes toward the market growth. Moreover, ready-to-drink kombucha tea is one of the new trends gaining high traction in the global market.

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The outbreak of coronavirus has positively impacted the kombucha tea market along with all stages of supply chain and value chain. Owing to the COVID-19 outbreak, consumers have become more concerned about their overall health & wellness. This is attributed to the fact that they have acknowledged that COVID-19 is impacting their mental & physical well-being. This, in turn, is propelling the demand for wellness beverages, including kombucha tea, which is anticipated to boost the growth of the global kombucha tea market.

The global kombucha tea industry is segmented into product type, nature, sales channel, and region. By product type, the market is classified regular and flavored. Depending on nature, it is divided into conventional and organic. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, online store, and others. Region wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, and rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa,Turkey, and rest of LAMEA).

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Based on region, North America contributed to the highest share in 2020, holding more than two-fifths of the total share, and is anticipated to maintain dominance throughout the forecast period. The global kombucha tea market across Europe is anticipated to exhibit the fastest CAGR of 11.9% during the forecast period.

Key players of the global kombucha tea market analyzed in the research include Remedy Drinks, The Coca-Cola Company, Humm Kombucha, LIVE Kombucha Soda, Asheville Kombucha Mamas, LL, Marin Kombucha, PepsiCo, Inc., Toyo Kombucha, GT's Living Foods, and Brew Dr. Kombucha.

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