Vitamin B Market Outlook 2031: Global Size, CAGR, Segments & Investment Opportunities | Driven by Preventive Healthcare & Nutrition Trends

Vitamin B Market Size and Forecast

The Global Vitamin B Market is estimated to reach at a high CAGR during the forecast period 2024 - 2031.

DataM Intelligence has published a new research report on "Vitamin B Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

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Recent Developments:

United States: Recent Industry Developments
✅ In December 2025, U.S. diet supplement companies expanded their Vitamin B-complex product portfolios, focusing on high-absorption and clean-label formulations. These launches target energy, metabolism, and mental wellness. Growing preventive healthcare awareness continues to drive demand.

✅ In November 2025, major U.S. nutraceutical manufacturers invested in advanced vitamin production facilities to scale up B-vitamin output. The expansion supports rising demand from functional foods, sports nutrition, and wellness supplements. Capacity upgrades also improve formulation consistency.

✅ In October 2025, U.S. retail and e-commerce platforms increased shelf space for Vitamin B-fortified supplements and beverages. Brands are emphasizing personalized nutrition and daily vitality solutions. Subscription-based supplement models gained traction.

Japan: Recent Industry Developments
✅ In December 2025, Japanese nutraceutical brands launched Vitamin B-enriched supplements targeting fatigue reduction and metabolic health. These products align with Japan's preventive healthcare culture and aging population needs. Functional nutrition remains a key innovation area.

✅ In November 2025, Japanese manufacturers increased investments in precision-formulated vitamins, including B-complex blends. The focus is on convenience formats such as powders, sachets, and fortified drinks. Demand is rising among working professionals and seniors.

✅ In October 2025, Japanese food and supplement companies introduced fortified functional beverages containing essential B vitamins. These products support cognitive health and energy management. Innovation is driven by lifestyle wellness and busy urban consumers.

Latest M&A Activity
✅ In November 2025, leading nutraceutical firms pursued strategic acquisitions of vitamin formulation and contract manufacturing companies. These deals aim to strengthen B-vitamin supply chains and enhance proprietary formulation capabilities.

✅ In October 2025, consolidation activity increased among supplement brands in the U.S. and Japan to expand functional vitamin portfolios. Vitamin B-focused products were a key driver due to strong consumer demand across wellness segments.

Key Players:

Albert David Ltd., BASF SE, Amway India Enterprises Pvt. Ltd., Pfizer Inc., DSM, The Procter & Gamble Company, and The Vitamin Shoppe.

Growth Forecast Projected:

The Global Vitamin B Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Vitamin B Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

By Type: The market is segmented into Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B9, Vitamin B12, and others. Vitamin B12 and Vitamin B9 hold a significant share due to their critical role in red blood cell formation and neurological health, while Vitamin B1, B2, and B3 are widely used for energy metabolism and overall wellness applications.

By Application: Based on application, the market includes fortified food & beverages, pharmaceuticals, animal feed, diet supplements, cosmetics & personal care, and others. Fortified foods and diet supplements dominate owing to increasing consumer focus on preventive healthcare, while pharmaceutical and animal feed applications continue to grow due to therapeutic uses and rising demand for nutritionally enriched feed products.

Regional Analysis for Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Lays the foundation by defining the scope of the report, highlighting core market segments across regions, product types, and applications. It delivers a clear snapshot of current market size, growth potential, and how the industry is expected to evolve in both the near and long term.

Chapter 2: Spotlights the most impactful market insights, unveiling the transformative trends and forces shaping the future of the industry.

Chapter 3: Provides a deep dive into the competitive landscape of , covering revenue shares, strategic initiatives, and notable mergers & acquisitions that are reshaping the market.

Chapter 4: Presents detailed company profiles of leading players featuring financial performance, product portfolios, profit margins, and key milestones that set them apart in the industry.

Chapters 5 & 6: Break down revenue analysis at both regional and country levels, offering precise data on market size, growth drivers, and expansion opportunities across global markets.

Chapter 7: Analyzes the market by product type, spotlighting segment-specific opportunities and helping stakeholders identify untapped, high-growth areas.

Chapter 8 :Explores the market through application-based segmentation, assessing demand across industries and pinpointing downstream sectors with the strongest potential for growth.

Chapter 9: Maps the industry's supply chain in detail, tracing upstream and downstream activities to provide clarity on value creation across the ecosystem.

Chapter 10: Wraps up with a concise summary of the report's key insights distilling the most critical findings and strategic takeaways for decision-makers and stakeholders.

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