United States Luxury Hotel Market to Reach USD 65.46 Billion by 2031, Driven by Experiential Travel and Digital Bookings

United States Luxury Hotel Market Overview:

According to Mordor Intelligence, the United States Luxury Hotel Market size in 2026 is estimated at USD 45.89 billion, growing from 2025 value of USD 42.75 billion with 2031 projections showing USD 65.46 billion, growing at 7.35%. This expansion is fueled by increasing demand from ultra-high-net-worth travelers, affluent millennials, and corporate bleisure policies that encourage extended stays. Rising international inbound travel and strategic digital initiatives are further enhancing occupancy rates and revenue per available room (RevPAR) across premium properties nationwide. While operators navigate challenges such as labor shortages, higher insurance premiums, and competition from professionally managed vacation rentals, the market is expected to maintain robust growth, driven by innovation, service personalization, and sustainability-focused offerings.

The United States luxury hotel market analysis underscores a shift toward experiential travel, combining wellness, cultural immersion, and high-end amenities. Direct bookings and mixed-use hotel-residence projects are creating new revenue opportunities, ensuring that luxury properties remain attractive to discerning guests seeking memorable and tailored experiences.

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Key Trends in the United States Luxury Hotel Market

Experiential Luxury Demand - Wealthy travelers, especially millennials, are prioritizing wellness, privacy, and culturally immersive experiences over traditional luxury, prompting hotels to offer curated itineraries, local collaborations, and sustainability initiatives.

Rebound in Inbound Travel - U.S. gateway cities like New York, Los Angeles, and Miami are seeing visitor numbers near pre-pandemic levels, boosting occupancy and average daily rates, particularly from high-spending international tourists.

Digital and Direct Bookings - Increased adoption of direct digital booking platforms lowers distribution costs, improves customer engagement, and allows hotels to better personalize guest experiences.

Diversified and Sustainable Offerings - Mixed-use hotel-residence properties and ESG-focused certifications, such as LEED, are attracting environmentally conscious guests and supporting higher rates and longer stays.

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Market Segmentation of the United States Luxury Hotel Market

The United States luxury hotel market segmentation reflects the diversity of offerings and guest preferences. By segmenting the market, stakeholders can better understand revenue drivers and identify growth opportunities.

Room Type: Standard luxury rooms, suites, villas/bungalows, and penthouses/presidential suites. Suites currently dominate market share, while villas and bungalows are among the fastest-growing segments.

Booking Channel: Direct bookings, online travel agencies (OTAs),corporate contacts and other channels. Direct bookings are increasingly preferred, providing higher margins and fostering customer loyalty.

Service Type: Business hotels, airport hotels, suite hotels, resorts, and other specialized services. Resorts remain a core segment, while suite hotels are emerging as the fastest-growing category.

Geography: Northeast, Midwest, South, and West regions. The South currently commands the largest market share, while the West is experiencing rapid growth due to the development of luxury resorts and urban mixed-use projects.

This structured segmentation allows investors, hotel operators, and industry analysts to tailor strategies to specific market niches, optimizing revenue and guest satisfaction while staying ahead of competitive pressures.

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Key Players in the United States Luxury Hotel Market

The United States luxury hotel market share is fragmented, with several prominent players shaping the competitive landscape. Leading operators leverage brand recognition, service excellence, and location advantages to capture high-value travelers. Key players focus on expanding portfolios in gateway cities, enhancing wellness and experiential offerings, and integrating ESG and sustainability measures to appeal to value-conscious luxury guests.

Marriott International

Hilton Worldwide

Hyatt Hotels Corp.

Four Seasons Hotels & Resorts

Accor SA

Innovative loyalty programs, personalized service experiences, and the integration of technology platforms for reservations and guest engagement are increasingly differentiating top-performing hotels. These companies continue to invest in premium properties, drive operational efficiencies, and capitalize on digital distribution to maintain a competitive edge in a rapidly evolving luxury hospitality sector.

Conclusion:

The United States luxury hotel market growth trajectory remains strong, underpinned by rising wealth, evolving guest expectations, and strategic investments in digital and mixed-use initiatives. As international travel rebounds and consumer preferences shift toward authentic, experience-driven stays, the United States luxury hotel market is well-positioned to capitalize on emerging trends. By staying agile and responsive to changing dynamics, stakeholders can ensure continued success and sustained value creation in this high-potential segment of the hospitality industry.

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