Global Amaranth Market Poised for Robust Growth, Driven by Health Trends, Sustainable Agriculture, and Expanding Applications

Introduction

The global Amaranth Market is witnessing a significant transformation as consumers, manufacturers, and policymakers increasingly recognize the nutritional, functional, and sustainable value of this ancient pseudocereal. Valued at USD 12.58 Billion in 2024, the global amaranth market is projected to grow at a compound annual growth rate (CAGR) of 11.51% from 2025 to 2032, reaching nearly USD 30.07 Billion by 2032. This impressive growth trajectory reflects the rising global demand for nutrient-dense, gluten-free, and plant-based ingredients across food & beverages, personal care, pharmaceuticals, and other industrial applications.

Get instant access to your sample copy of this report: https://www.maximizemarketresearch.com/request-sample/81299/

Amaranth, though not a true cereal, possesses characteristics similar to traditional grains such as wheat, oats, and barley. Rich in protein, dietary fiber, vitamins, minerals, antioxidants, and bioactive compounds, amaranth has been consumed for over 8,000 years and continues to gain relevance in modern diets. Its versatility, resilience as a crop, and broad industrial utility position amaranth as a strategic ingredient in addressing global nutritional needs and sustainability goals.

Key Market Drivers and Trends

Health and Nutritional Benefits

One of the most influential drivers of the global amaranth market is the growing emphasis on health and wellness. Amaranth is recognized for its high-quality protein content, including essential amino acids such as lysine, which is often lacking in conventional cereals. Additionally, it offers significant levels of calcium, iron, magnesium, and phosphorus, supporting bone health, metabolism, and overall vitality. Its antioxidant and anti-inflammatory properties further enhance its appeal in functional foods, nutraceuticals, and pharmaceutical formulations. As consumers actively seek foods that contribute to preventive healthcare and holistic well-being, amaranth-based products are gaining widespread acceptance.

Gluten-Free and Plant-Based Diets

The accelerating adoption of gluten-free and plant-based diets worldwide has emerged as a major trend shaping the amaranth market. With rising incidences of celiac disease, gluten intolerance, and lifestyle-driven dietary preferences, consumers are increasingly turning toward naturally gluten-free grains. Amaranth serves as an excellent alternative to wheat and other gluten-containing cereals, making it highly suitable for bakery products, cereals, snacks, and flour blends. Furthermore, the global shift toward plant-based nutrition and sustainable protein sources has amplified the demand for amaranth among vegan, vegetarian, and flexitarian populations.

Versatile Applications Across Industries

Amaranth's versatility significantly contributes to its expanding market footprint. In the food and beverage sector, it is widely used in bread, cookies, granola bars, noodles, cereals, pancakes, and traditional foods. Beyond food, amaranth oil-rich in squalene-is extensively utilized in personal care and cosmetic formulations due to its anti-aging, moisturizing, and skin-repair properties. In the pharmaceutical industry, amaranth-derived compounds are explored for their cholesterol-lowering, immune-boosting, and therapeutic benefits. This broad applicability across multiple end-use industries strengthens market resilience and long-term growth prospects.

Sustainable Agriculture and Organic Farming

Sustainability has become a central theme in global agriculture, and amaranth aligns well with this paradigm. The crop is highly adaptable, drought-resistant, and capable of thriving in diverse climatic and soil conditions, making it suitable for both conventional and organic farming systems. The growing consumer preference for organic and sustainably sourced foods has encouraged farmers to expand amaranth cultivation. Although production costs may be relatively high, premium pricing for organic amaranth and strong demand from health-focused industries continue to support market expansion.

Market Segment Analysis

By product type, the global amaranth market is segmented into amaranth seed, amaranth oil, amaranth leaf, and amaranth flour. Among these, the amaranth seed segment dominated the market with a share of 52.45% in 2024 and is expected to grow at the highest CAGR during the forecast period. This growth is attributed to the seed's dense nutritional profile and increasing use in food products and animal feed.

By application, the market is categorized into food & beverages, personal care, pharmaceuticals, and others. The personal care segment accounted for the largest market share of 62.05% in 2024, driven by rising demand for natural, bio-based, and functional cosmetic ingredients. However, the food & beverages segment is projected to register the fastest growth, supported by increasing consumption of gluten-free and functional food products globally.

Intrigued to explore the contents? Secure your hands-on sample copy of the report: https://www.maximizemarketresearch.com/market-report/global-amaranth-market/81299/

Regional Market Insights

North America

North America held the largest share of the global amaranth market in 2024, accounting for 44.47% of total revenue. This dominance is largely driven by strong demand for squalene extracted from amaranth oil, widely used in pharmaceuticals and personal care products for its anti-aging and antioxidant properties. Additionally, the region's advanced food processing industry and growing preference for plant-based and functional foods further bolster market growth.

Asia Pacific

The Asia Pacific region is expected to witness the highest CAGR of 12.2% during the forecast period. Rapid population growth, rising disposable incomes, and increasing health awareness in countries such as India and China are key contributors. The expanding personal care industry, coupled with growing investments in research and development and innovative product launches, positions Asia Pacific as a highly lucrative market for global and regional players.

Europe

Europe represents a steadily growing market for amaranth, driven by strong demand for organic, gluten-free, and sustainable food products. Increasing regulatory support for clean-label ingredients and sustainable agriculture, along with rising consumer awareness of ancient grains, continues to create growth opportunities across the region.

Key Players

1.Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O
11. Health Valley
12. Amaranth Resources
13. Arrowhead Mills
14. Nu-world Amaranth
15. Irel Nans Products Pvt Ltd.
16. FlavexNaturextracteGmbh
17. Saar
18. RICHOIL
19. Nature Supply

Conclusion

The global amaranth market is on a strong growth path, underpinned by rising health consciousness, expanding gluten-free and plant-based diets, versatile industrial applications, and increasing focus on sustainable agriculture. With a projected market size of USD 30.07 Billion by 2032, amaranth is emerging as a high-potential ingredient across food, personal care, and pharmaceutical sectors. As innovation, organic farming, and global supply chains continue to evolve, the amaranth market is expected to play a vital role in shaping the future of nutrition and sustainable consumer products worldwide.

Related Reports:

Millet Market https://www.maximizemarketresearch.com/market-report/millet-flour-market/187340/

Apple Cider Vinegar Market https://www.maximizemarketresearch.com/market-report/global-apple-cider-vinegar-market/98303/

global bioherbicides market https://www.maximizemarketresearch.com/market-report/global-bioherbicides-market/68389/

Most performing reports:

Global Coffee Market https://www.maximizemarketresearch.com/market-report/global-coffee-market/110762/

Global Ginger Market https://www.maximizemarketresearch.com/market-report/global-ginger-market/27788/

Global Halal Food Market https://www.maximizemarketresearch.com/market-report/global-halal-food-market/28343/

India Edible Oils Market https://www.maximizemarketresearch.com/market-report/india-edible-oils-market/125654/

Acai Berry Market https://www.maximizemarketresearch.com/market-report/acai-berry-market/83963/

Connect With Us:

MAXIMIZE MARKET RESEARCH PVT. LTD.
2nd Floor, Navale IT park Phase 3,
Pune Banglore Highway, Narhe
Pune, Maharashtra 411041, India.
+91 9607365656
sales@maximizemarketresearch.com

About Maximize Market Research:

Maximize Market Research is one of the fastest-growing market research and business consulting firms serving clients globally. Our revenue impact and focused growth-driven research initiatives make us a proud partner of majority of the Fortune 500 companies. We have a diversified portfolio and serve a variety of industries such as IT & telecom, chemical, food & beverage, aerospace & defense, healthcare and others.

This release was published on openPR.