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Nutraceuticals Market Size to Reach USD 679.05 Billion by 2031, Driven by Preventive Healthcare, Functional Nutrition, and Personalized Wellness Trends
Nutraceuticals Market Size & Trends | Mordor Intelligence
The global nutraceuticals market continues to expand as consumers increasingly adopt preventive healthcare and functional nutrition solutions. According to Mordor Intelligence, the nutraceuticals market size is expected to grow from USD 513.20 billion in 2025 to USD 537.74 billion in 2026, and further reach USD 679.05 billion by 2031, registering a CAGR of 4.78% during 2026-2031.
This sustained nutraceuticals market growth is driven by rising awareness of nutrition-based health management, demographic shifts such as aging populations in developed economies, and increasing interest from health-conscious younger consumers. Nutraceuticals are increasingly positioned as complementary solutions for managing lifestyle-related health conditions, reinforcing their role across daily wellness routines.
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Key Trends Shaping the Nutraceuticals Market
Preventive health, aging, and functional nutrition demand:
The nutraceuticals market is being driven by a global shift toward preventive healthcare and aging populations. Rising chronic conditions are boosting demand for antioxidants, probiotics, omega fatty acids, and condition-specific nutrition, while functional foods and beverages, such as fortified snacks and probiotic drinks, are expanding everyday consumption.
Fitness, personalization, and lifestyle-led adoption:
Millennials and Gen Z are accelerating the nutraceuticals market growth through interest in fitness, personalized nutrition, and digital health tracking. Protein-based products, performance nutrition, and clean-label formulations are gaining traction, with transparency, sustainability, and scientific validation shaping purchasing decisions.
Nutraceuticals Market Segmentation Insights
By Product Type
- Functional Food
- Functional Beverage
- Dietary Supplements
By Function
- General Health
- Weight Management
- Others
By End User
- Adults
- Children
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Others
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Regional Nutraceuticals Market Outlook
- North America holds the largest nutraceuticals market share, supported by strong healthcare infrastructure and high wellness spending.
- Europe shows steady growth, driven by regulatory rigor, aging populations, and a preference for natural formulations.
- Asia-Pacific is forecast to be the fastest-growing region, supported by rising health awareness, integration of traditional medicine with modern nutrition, and government-backed wellness initiatives.
Competitive Landscape and Nutraceuticals Industry Leaders
The nutraceuticals market remains fragmented, allowing both multinational corporations and specialized brands to compete through innovation, partnerships, and niche positioning. Strategic collaborations, AI-driven formulation development, and personalized nutrition platforms are emerging as key competitive differentiators.
Leading Companies Include
Nestlé S.A.
PepsiCo, Inc.
Herbalife Nutrition Ltd.
General Mills, Inc.
Amway Corp.
Nutraceuticals Market Forecast and Outlook
The nutraceuticals market forecast points to sustained growth through 2031, supported by preventive healthcare adoption, functional food innovation, and personalized nutrition trends. While regulatory compliance and R&D costs remain challenges, ongoing investment in science-backed formulations and digital engagement is expected to strengthen long-term market confidence.
Overall, the nutraceuticals market is positioned as a cornerstone of modern wellness and preventive health strategies, offering long-term relevance across diverse consumer segments and regions.
Explore Our Full Library of Food and Beverages Research Reports - https://www.mordorintelligence.com/market-analysis/food-beverage?utm_source=openpr
Industry Related Reports:
Europe Nutraceutical Market - The Europe Nutraceutical Market is Segmented by Product Type (Functional Foods, Functional Beverages, and More), Source (Plant Based, Animal Based, and More), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (United Kingdom, Germany, France, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, Russia, and Rest of Europe).
Get more insights: https://www.mordorintelligence.com/industry-reports/europe-nutraceutical-market?utm_source=openpr
North America Nutraceuticals Market - The North America Nutraceutical Market Report is Segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, and More), and Geography (United States, Canada, Mexico, and Rest of North America).
Get more insights: https://www.mordorintelligence.com/industry-reports/north-america-nutraceutical-market?utm_source=openpr
Asia-Pacific Nutraceutical Market - The Asia-Pacific Nutraceutical Market Report is Segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others), and Geography (China, India, Japan, Australia, and More).
Get more insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-nutraceutical-market?utm_source=openpr
For any inquiries or to access the full report, please contact:
media@mordorintelligence.com
https://www.mordorintelligence.com/
About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
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