Higher Education Market is set to reach US$ 1,569.37 billion by 2030, growing at a strong CAGR of 12.1%. North America leads the market with 34% market share.

The global higher education market size was estimated at USD 736.80 billion in 2023 and is projected to reach USD 1,569.37 billion by 2030, growing at a CAGR of 12.1% from 2024 to 2030. The growing population in countries, such as the U.S., Canada, the UK, and India, is driving the demand for higher education institutions.

Higher education market refers to the global ecosystem of universities, colleges, and edtech platforms delivering post-secondary credentials, skills training, and lifelong learning amid AI-driven personalization and demographic shifts.

DataM Intelligence unveils its latest report on the " Higher education Market size 2025," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.

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United States: Key Industry Developments (2025)

✅ October 2025: A national proposal called the "Compact for Academic Excellence in Higher Education" was introduced to U.S. universities, offering federal funding incentives tied to participation in an academic initiative focused on leadership, resilience, and values-based education in research institutions.

✅ August 2025: Google announced a three-year, $1 billion AI education initiative supporting over 100 U.S. universities with training, cloud credits, and AI tools to advance AI research and education programs, strengthening tech integration across higher education.

✅ April 2025: Analysts projected continued market transformation toward online, hybrid, and micro-credential offerings in U.S. higher education, driven by technological integration and student demand for flexible, skills-aligned pathways.

✅ March-June 2025: Ohio Senate passed the Advance Ohio Higher Education Act banning faculty strikes and DEI-based hiring/enrollment, reshaping policy environments at public colleges and influencing institutional governance starting June.

Japan: Key Industry Developments (2025)

✅ December 2025: Japanese universities expanded English-taught degree programmes (e.g., at Tokyo Metropolitan and Tohoku Universities) to attract international students and address future domestic enrolment declines.

✅ December 2025: Government efforts strengthened support for online four-year degree programs, increasing accessibility and internationalisation in Japan's higher education framework.

✅ September 2025: Japan's official statistics updates on English-medium university courses signalled broader policy backing for attracting global talent and enhancing cross-border academic collaboration.

📌 Higher education Market 2025-26 M&A Deals

→ In December 2025, Coursera acquired Udemy in an all-stock deal valued at approximately $2.5 billion, aiming to reshape the online higher education/EdTech landscape by combining workforce-focused and AI-integrated learning platforms.

→ On 26 September 2025, JMI Equity acquired EdSights (an AI-powered student engagement and retention platform) in a strategic move in the higher education tech space.

→ On 10 September 2025, Campus Connect Group acquired ProEducation Solutions, a provider of financial aid management software for universities.

→ On 24 October 2025, LDC acquired Ruffalo Noel Levitz, a provider of higher education enrollment, advancement, and student success solutionsa significant buy in the enrollment-services segment.

→ On 28 October 2025, Cinven acquired Universidad Alfonso X el Sabio, strengthening its platform holdings in Spanish private higher education.

→ On 02 October 2025, Banco BTG Pactual acquired Faculdade Lumina, a Brazilian university operator, as part of broader higher-ed consolidation.

→ On 01 October 2025, Kean University acquired New Jersey City University, expanding Kean's institutional footprint.

→ In September 2025, Elon University and Queens University of Charlotte announced a merger, with Elon assuming operational control by August 2026; while no public price tag is typical in nonprofit educational mergers, the structural merger is a major campus consolidation.

Higher education Market Drivers:-
⏩ Modern economies are shifting toward knowledge-intensive, tech-led growth. Employers in sectors like AI, data science, cybersecurity, and sustainable energy are increasingly seeking candidates with tertiary qualifications. This global skills gap is a major engine for higher education market growth, driving enrollments and programme diversification.

⏩ Broad adoption of online and hybrid models: Many institutions now embed digital offerings to improve accessibility and flexibility.

⏩ Online platforms and tools (AI, LMS, blended delivery) are enabling anytime, anywhere access, helping working professionals and global learners.

⏩ Government investment in infrastructure, quality improvement, and research is increasing for instance, major education budgets in the U.S. and Europe are rising year on year.

⏩ Scholarship programs and equity initiatives are expanding enrollment among underrepresented populations.

⏩ Adult learners seeking continuous education, reskilling, and professional certificates are becoming a major market segment.

⏩ Micro-credentials, short courses, and industry collaborations help institutions stay relevant in a fast-changing labor market.

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Higher education Major Players:-

Microsoft Corporation, D&H Distributing Co, Promethean Limited, Parmetech, BenQ, Teq, Interworld Highway LLC, ViewSonic Corp, Avocor, and others.

Key players highlights:-

Microsoft Corporation - A major education tech provider with software (Teams, Office 365) and hardware (Surface/Surface Hub) widely used in higher education; drives hybrid learning adoption across institutions. 10.5% interactive display market share (Surface Hub segment) in 2024.

Promethean Limited - Focuses on interactive flat panel displays (ActivPanel) and education software, leading adoption globally in school and campus environments. 12.6% market share in the global interactive whiteboard/display market.

BenQ Corporation - Taiwanese tech maker offering projectors, interactive displays, and education-focused solutions, expanding presence in digital classrooms. 5.8% share in interactive whiteboards and 6% in education smart display segments.

ViewSonic Corp. - Provides interactive boards and visual solutions tailored to education, with strong quarter-over-quarter growth. 15.7% interactive display market share in Q1 2024 (ex-China).

Avocor - UK-based collaborative display brand integrating with major conferencing tools, gaining traction for hybrid/higher ed environments.

Higher education Regional Highlights
North America
• Largest region, holding approximately 34% share of the global higher education market.
• Dominance due to advanced institutional infrastructure and high adoption of digital/hybrid education.
• Continuous investment in research, technology, and international student recruitment fuels further growth.

Europe
• Europe accounts for around 29% share of the global higher education market.
• Stable growth driven by harmonization of qualification frameworks and digital education initiatives.
• Strong public funding and international mobility support long-term market expansion.

Asia Pacific
• Asia Pacific holds about 27% of the global market and is the fastest-growing region.
• Growth supported by large youth populations, rising middle-class demand, and government education focus.
• Rapid adoption of online/hybrid learning and private sector expansion accelerate development.

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Higher education market segmentation :

The higher education market is segmented by learning mode into offline and online learning, addressing both traditional classroom and digital education needs. By hardware devices, it includes tablets, PCs, interactive whiteboards, projectors, printers, and others that support teaching and administration. Software solutions cover data security and compliance, campus technology, performance management, and content and collaboration tools. The service sector comprises implementation, training, support, and consulting services that enable smooth adoption and operations. End-users include private colleges, state universities, and community colleges, reflecting varied institutional requirements and funding structures.

Q1: What factors are driving growth in the higher education market?
Digital learning adoption, workforce upskilling demand, government funding, and international student mobility are key growth drivers.

Q2: Which trends are shaping the higher education market?
Online programs, hybrid learning models, AI-enabled campus solutions, and outcome-based education are transforming the market.

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