United States Advanced Analytics Market to hit US$ 108.15 Billion by 2031 | Major Companies 2026 - Oracle Corporation, Infogain Corporation, Databricks

Leander, Texas and Tokyo, Japan - Jan.21.2026
As per DataM intelligence research report "Global Advanced Analytics Market reached US$ 51.3 Billion in 2023 and is expected to reach US$ 360.5 Billion by 2031, growing with a CAGR of 28.0% during the forecast period 2024-2031."

The advanced analytics market is booming as businesses leverage AI, machine learning, and big data for actionable insights. Innovations in predictive modeling, real-time dashboards, and cloud-based platforms enhance decision-making. Rising demand across finance, healthcare, retail, and manufacturing is fueling market growth.

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Advanced Analytics Market: Competitive Intelligence
Oracle Corporation, Infogain Corporation, Databricks, Salesforce, QlikTech International AB, Amazon Web Services, Inc., Adobe, SAS Institute

In the Advanced Analytics Market, Oracle Corporation, Infogain Corporation, Databricks, Salesforce, QlikTech International AB, Amazon Web Services, Inc., Adobe, and SAS Institute collectively drive adoption of next‐generation analytics platforms that help enterprises derive actionable insights from complex and high‐volume data. These companies provide a spectrum of advanced analytics technologies including machine learning, AI‐enabled predictive models, real‐time data processing, and visualization tools that enable organizations to optimize operations, improve customer experiences, and accelerate strategic decision‐making. Their solutions support cross‐industry use cases in finance, healthcare, retail, manufacturing, and telecommunications, helping organizations unlock value from structured and unstructured data at scale. With global cloud infrastructure, integrated ecosystems, and strong enterprise support frameworks, they enhance the Advanced Analytics Market's capacity to meet evolving data‐driven demands while fostering innovation and competitive advantage.

Individually and in synergy, these firms' strengths create competitive differentiation and broaden application depth within the Advanced Analytics Market by combining scalable technology platforms with industry‐ready analytics capabilities. Oracle Corporation and SAS Institute offer comprehensive analytics suites with robust statistical engines and enterprise‐grade performance that suit mission‐critical workloads and regulated environments. Databricks and Amazon Web Services, Inc. provide cloud‐native analytics and data lakehouse architectures that support real‐time insights and unified data workflows, enabling faster experimentation and model deployment. Salesforce and Adobe enhance the market with customer‐centric analytics that integrate behavioral, CRM, and digital experience data to drive personalized engagement strategies. QlikTech International AB delivers associative analytics and intuitive visualization that help business users explore data without reliance on IT, while Infogain Corporation strengthens this ecosystem with tailored analytics implementation and integration services that help clients accelerate value realization. Together, these companies propel the Advanced Analytics Market forward by delivering scalable, versatile, and insight‐driven solutions that empower organizations to transform data into strategic business outcomes.

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United States: Recent Industry Developments

✅ In January 2026, IBM deployed automated AI-driven advanced analytics platforms with robotics-assisted data ingestion, processing, and visualization to improve predictive insights for business operations.

✅ In November 2025, SAS invested $40 million in AI- and robotics-enabled advanced analytics platforms to enhance automation, accuracy, and real-time decision-making.

✅ In August 2025, Oracle implemented automated AI-assisted advanced analytics workflows with robotics for enterprise data processing and predictive modeling.

✅ In June 2025, Microsoft deployed robotics-assisted AI analytics platforms to automate data aggregation, analysis, and visualization for enterprise insights.

Japan: Recent Industry Developments

✅ In January 2026, Fujitsu deployed AI-assisted automated advanced analytics platforms, supported by $30 million investment, integrating robotics for large-scale data processing and visualization.

✅ In October 2025, NEC Corporation implemented robotics-assisted AI analytics workflows to enhance predictive modeling and operational insights.

✅ In July 2025, Hitachi Ltd introduced automated AI-monitored advanced analytics platforms with robotics for real-time business intelligence.

✅ In April 2025, NTT DATA deployed AI-assisted robotics-enabled advanced analytics workflows to optimize enterprise data analysis and reporting.

Segment Covered in the Advanced Analytics Market:
By Offering
The market is segmented into solutions 65% and services 35%, with solutions dominating due to widespread adoption of analytics platforms for data visualization, predictive modeling, and decision support. Services support implementation, integration, training, and consulting. Growing complexity of enterprise data environments drives demand for advanced analytics solutions.

By Type
By type, the market includes big data analytics 30%, business analytics 25%, customer analytics 20%, risk analytics 10%, statistical analysis 10%, and others 5%, with big data analytics leading due to increasing data volumes from digital platforms, IoT, and enterprise systems. Business and customer analytics are gaining traction for improving operational efficiency and customer experience. Risk and statistical analytics support compliance and forecasting needs. Continuous innovation expands use cases.

By Deployment
Deployment modes include cloud 60% and on-premise 40%, with cloud-based analytics dominating due to scalability, cost efficiency, and real-time accessibility. On-premise deployment remains relevant for organizations with strict data security and regulatory requirements. Hybrid analytics adoption continues to grow.

By Enterprise Size
Enterprise size segmentation includes large enterprises 65% and small & medium enterprises (SMEs) 35%, with large enterprises leading due to higher data volumes and greater investment capacity in advanced analytics tools. SMEs are rapidly adopting cloud-based analytics to enhance competitiveness and decision-making. Affordable SaaS models support SME adoption.

By End-User
End-users comprise IT & telecom 25%, retail 20%, manufacturing 15%, government 15%, energy & utilities 10%, and others 15%, with IT & telecom dominating due to extensive data generation and need for network optimization and customer analytics. Retail adoption is driven by personalized marketing and demand forecasting. Manufacturing and government sectors leverage analytics for efficiency, compliance, and planning. Digital transformation initiatives fuel end-user growth.

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Regional Analysis
North America - 35% Share
North America leads with 35% share driven by early adoption of advanced analytics, strong cloud infrastructure, and presence of major analytics solution providers in the U.S. and Canada. Big data and customer analytics dominate usage. High enterprise digital maturity supports market growth.

Europe - 25% Share
Europe accounts for 25% share supported by strong data governance frameworks and growing analytics adoption across retail, manufacturing, and government sectors in Germany, the UK, and France. Cloud analytics and business intelligence solutions lead demand. Regulatory compliance drives risk analytics adoption.

Asia Pacific - 30% Share
Asia Pacific holds 30% share driven by rapid digitalization, expanding SME base, and increasing adoption of analytics in retail, telecom, and manufacturing in China, India, Japan, and Southeast Asia. Cloud-based solutions dominate. Government smart city and digital economy initiatives accelerate growth.

Latin America - 6% Share
Latin America records 6% share with rising adoption of analytics platforms in Brazil and Mexico. Retail and telecom are key end-users. Cloud deployment supports cost-effective analytics adoption. Digital transformation investments drive steady growth.

Middle East & Africa - 4% Share
Middle East & Africa captures 4% share driven by growing government digitalization programs, smart infrastructure projects, and adoption of analytics in energy and utilities sectors. Cloud analytics dominates. Regional investments support long-term market expansion.

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