The Point of Care Diagnostics For Maternal Health Market is anticipated to reach a valuation of USD 65.55 million by the end of 2030.

According to the report published by Virtue Market Research in Point of Care Diagnostics For Maternal Health Market was valued at USD 41.73 million in 2024 and is anticipated to reach a valuation of USD 65.55 million by the end of 2030. Over the forecast period of 2025-2030, the market is projected to grow at a CAGR of 7.82%.

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The Point of Care Diagnostics for Maternal Health Market has been gaining steady attention over the past few years as the world becomes more focused on improving maternal and newborn outcomes. In many developing and developed countries, healthcare systems are now shifting from hospital-centered care to more accessible, real-time diagnostic testing. This transition allows expecting mothers to receive faster and more accurate results, especially in rural or resource-limited settings. The market's long-term growth is strongly driven by the increasing global concern for reducing maternal and infant mortality rates.

Governments and organizations are working together to strengthen maternal health programs, pushing demand for point-of-care testing solutions that can identify complications early and save lives.
The long-term driver that has been shaping this market is the growing need for early detection of pregnancy-related disorders such as preeclampsia, gestational diabetes, and anemia. These conditions, if not detected in time, can lead to serious complications for both the mother and the baby. The ability of point-of-care devices to deliver immediate results enables healthcare workers to make timely decisions and start treatment without delay. In rural areas, where laboratory facilities are often unavailable, portable diagnostic kits are proving to be life-saving tools. As healthcare systems across the globe continue to strengthen primary care infrastructure, the demand for compact, affordable, and accurate point-of-care diagnostic devices is set to rise consistently in the coming decade.

When the COVID-19 pandemic struck, it had a mixed effect on the market. Initially, disruptions in manufacturing and supply chains delayed the delivery of diagnostic kits and restricted access to maternal care services. Many routine pregnancy check-ups were postponed or shifted to remote consultations, which temporarily reduced the usage of point-of-care devices. However, as healthcare providers adapted, the pandemic also highlighted the importance of decentralized and rapid diagnostic testing. Hospitals and clinics began to recognize that point-of-care solutions reduce patient crowding and minimize the risk of infection spread.

This realization led to a renewed focus on these technologies, not only for COVID-19 but also for maternal health testing. In the post-pandemic phase, this experience continues to drive adoption, as healthcare systems aim to be better prepared for future public health challenges.
In the short term, one of the strongest market drivers is the growing awareness among pregnant women about the importance of regular health monitoring. Educational campaigns led by governments, NGOs, and healthcare companies are helping women understand how timely testing can prevent complications. This awareness has created a surge in demand for user-friendly, affordable diagnostic kits that can be used even outside hospital environments. Manufacturers are now working to make devices simpler, portable, and more reliable to meet this rising demand in both urban and rural settings.

A major opportunity in this market lies in the digital integration of diagnostic data. With the help of cloud-based platforms and mobile health applications, the results from point-of-care devices can now be stored, analyzed, and shared instantly with doctors and caregivers. This opportunity opens new pathways for remote patient monitoring, especially in areas where healthcare access is limited. Digital connectivity can help build real-time maternal health databases, enabling early intervention and better decision-making at community and national levels. It also creates chances for partnerships between device makers, software developers, and public health agencies to design connected solutions that support long-term maternal care.

One trend clearly visible in the industry is the shift toward miniaturized and multiplexed testing technologies. Modern point-of-care diagnostic devices are being designed to detect multiple biomarkers from a single drop of blood or a small sample. These systems are not only faster but also cost-efficient, making them ideal for widespread use in developing regions. Many companies are also focusing on non-invasive testing methods, using saliva, urine, or even breath samples to reduce patient discomfort. As technology evolves, these compact, connected, and multifunctional devices are likely to become standard tools in maternal health programs around the world.

Segmentation Analysis:
By Type of Tests: Pregnancy Tests, Infectious Disease Testing, Foetal Health Testing, Labour Delivery Monitoring, and Others
The Point of Care Diagnostics for Maternal Health Market by type of tests shows diverse applications that help in improving the safety and health of mothers and infants. Pregnancy tests are the most commonly used category, offering quick and reliable detection of pregnancy at home or clinical settings, making them the largest segment in this category. Their affordability and availability through pharmacies and retail outlets have supported their dominance across both urban and rural populations.

On the other hand, the fastest growing segment during the forecast period is foetal health testing. As awareness rises about early detection of foetal complications, healthcare providers are increasingly using advanced point-of-care tools to track foetal heartbeat, oxygen levels, and genetic risks in real time. Infectious disease testing is also gaining steady traction, especially in regions with a higher prevalence of infections during pregnancy. Labour delivery monitoring tools are being enhanced with wireless and AI-based features to support real-time data tracking, while other niche tests continue to fill specialized needs such as hormonal balance and blood sugar screening during pregnancy. Each type of test plays a unique role in supporting maternal well-being and early diagnosis.

By End-User: Hospitals & Clinics, At-Home Care, Diagnostic Laboratories & Centers, and Others
The Point of Care Diagnostics for Maternal Health Market by end-user highlights how different healthcare settings contribute to improving access to essential diagnostic services. Hospitals and clinics represent the largest segment as they continue to be the primary locations for pregnancy-related testing, emergency maternal care, and high-risk deliveries. Their access to advanced diagnostic infrastructure and professional medical expertise ensures reliable and accurate testing for expecting mothers.

Meanwhile, the fastest growing segment during the forecast period is at-home care. This growth is supported by the increasing comfort of pregnant women in using self-testing kits, along with the expanding availability of portable devices that deliver instant results. The convenience of home-based monitoring allows women to track health parameters without frequent hospital visits, especially in remote or underserved areas. Diagnostic laboratories and centers remain important for complex or confirmatory testing, while other end-users, including community health programs and mobile care units, are expanding the reach of maternal diagnostics to areas with limited healthcare access. Together, these end-user groups form a dynamic ecosystem that is reshaping the accessibility and affordability of maternal health diagnostics.

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Regional Analysis:
The regional outlook for the Point of Care Diagnostics for Maternal Health Market reveals wide differences in adoption, technology access, and healthcare awareness. North America is the largest regional segment, driven by strong healthcare infrastructure, advanced diagnostic technology, and government programs promoting maternal wellness. Widespread insurance coverage and the presence of major market players also contribute to its dominance. Europe follows closely, focusing on early prenatal screening and sustainable healthcare delivery. In contrast, the fastest growing region during the forecast period is Asia-Pacific.

Rising birth rates, improving healthcare infrastructure, and growing awareness of maternal health among rural populations are fueling this growth. Countries such as India and China are adopting portable diagnostic devices to meet rising maternal care needs efficiently. South America is seeing gradual improvement due to health reforms and local manufacturing of low-cost kits, while the Middle East and Africa are witnessing increased funding from public health agencies to reduce maternal mortality. Each region demonstrates a distinct pace of technological progress and healthcare accessibility, shaping the global landscape for point-of-care diagnostics in maternal health.

Latest Industry Developments:
• Companies are investing in local manufacturing and resilient supply chains to reduce disruptions and costs: Over the last two years, firms in the point-of-care maternal diagnostics space have leaned into building regional manufacturing footprints and shortening supplier networks to avoid import delays and tariff shocks. This trend sees modular production lines, dual-sourcing for critical components, and use of nearby contract manufacturers so devices and test strips can be produced closer to end users. Inventory strategies now blend smaller, more frequent shipments with safety stock for essential reagents. By localizing production and improving logistics agility, the market can maintain steady product availability and adapt pricing for low- and middle-income markets without relying solely on distant suppliers.

• Providers are shifting toward service-based delivery models that bundle devices with remote monitoring and subscription care: A growing approach is to sell diagnostics not just as hardware but as an ongoing service: devices come with cloud-enabled monitoring, scheduled consumable deliveries, and telemedicine access under subscription plans. This model spreads device costs over time, ties recurring revenue to data-driven care pathways, and makes follow-up easier for pregnant users and community health workers. It also encourages integration with existing maternal health programs through care coordinators and routine alerts. Offering installation, training, and periodic analytics reviews alongside consumables increases user retention and creates a predictable revenue stream while expanding diagnostics into homes and community clinics.

• Market players are increasingly partnering with public health programs and frontline worker networks to scale adoption rapidly: There is a clear movement toward formal collaborations with government health departments, non-governmental organizations, and community health worker schemes to deploy point-of-care kits at scale. These partnerships focus on co-designed pilot programs, training curricula for midwives and field staff, and subsidized rollouts in high-need districts. Joint initiatives also test context-specific protocols and data flows to ensure usability in low-connectivity settings. By embedding diagnostics into established public health workflows and funding mechanisms, the diagnostics ecosystem benefits from faster procurement cycles, trust-building at the community level, and real-world evidence that supports wider programmatic adoption.

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This release was published on openPR.