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Healthcare Data Monetization Market to Reach US$ 1.33 Billion by 2031 at 14.9% CAGR, Driven by Growing Demand for Real-World Evidence and Cloud-Based Data Platforms
Healthcare Data Monetization Market
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Healthcare Data Monetization Market Key Mergers and Acquisitions
✦ January 2026: Oracle Corporation acquired a healthcare analytics startup to enhance its cloud-based data monetization capabilities for pharmaceutical and research organizations.
✦ December 2025: Microsoft Corporation completed a strategic acquisition of a real-world evidence platform provider to strengthen its healthcare data monetization offerings within Azure Health Data Services.
✦ November 2025: Komodo Health Inc. secured a licensing agreement with a major EHR data aggregator to expand its de-identified datasets for indirect monetization in biotech and medtech sectors.
Healthcare Data Monetization Market Key Industry Developments
☑️ January 2026: Oracle Corporation, Microsoft Corporation launched upgraded cloud-based healthcare data marketplaces with improved anonymization and monetization tools, targeting pharmaceutical companies and research organizations in North America and Europe.
☑️ December 2025: Verato, Inc. and Medable Inc. expanded their patient data matching and clinical trial data platforms, enabling secure direct monetization of de-identified datasets for life sciences clients.
☑️ November 2025: Snowflake Inc. and Salesforce, Inc. introduced new healthcare data sharing and analytics features for indirect monetization, gaining adoption among payers and providers for real-world evidence generation.
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Healthcare Data Monetization Market Segmentation Analysis
By Type: Indirect monetization holds the largest share due to widespread use of de-identified datasets sold via marketplaces and partnerships for research and analytics; Direct monetization grows steadily with data licensing and subscription models to pharmaceutical and biotech companies.
By Deployment: Cloud dominates and grows fastest due to scalability, cost-efficiency, and advanced analytics capabilities for large-scale data sharing and monetization; On-Premise remains relevant for highly regulated environments with strict data sovereignty needs.
By End-User: Pharmaceutical Companies lead with the highest share driven by demand for real-world evidence and clinical trial data; Biotechnology Companies and Medical Technology Companies follow for innovation and product development; Research Organizations grow for collaborative studies; Others include payers, providers, and academic institutions.
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Healthcare Data Monetization Market Key Players
✦ Oracle Corporation - In January 2026, acquired a healthcare analytics startup and launched enhanced cloud data monetization tools for pharmaceutical real-world evidence and research applications.
✦ Microsoft Corporation - Completed acquisition of a real-world evidence platform in December 2025, integrating advanced analytics into Azure for secure data monetization in biotech and medtech sectors.
✦ Komodo Health Inc. - Strengthened its de-identified dataset offerings in November 2025 through new EHR partnerships, enabling indirect monetization for pharmaceutical R&D and outcomes research.
✦ Snowflake Inc. - Rolled out healthcare-specific data sharing features in December 2025, supporting secure monetization of clinical and claims data for research organizations and payers.
Healthcare Data Monetization Market Regional Insights
North America commands the largest market share in the global Healthcare Data Monetization market, supported by advanced healthcare data infrastructure, high volume of real-world evidence generation, favorable regulations for de-identified data sharing, strong presence of leading cloud and analytics providers, and significant demand from pharmaceutical and biotech companies.
Asia-Pacific is the fastest-growing region, fueled by rapid digital health transformation in China, India, and Southeast Asia, increasing availability of structured healthcare data, government initiatives for health data utilization, growing pharmaceutical R&D, and expanding adoption of cloud-based monetization platforms.
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