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South Korea Toys Market Size, Share, Industry Growth & Overview Outlook to 2033

01-20-2026 01:18 PM CET | Consumer Goods & Retail

Press release from: IMARC Group

South Korea Toys Market Size, Share, Industry Growth & Overview

IMARC Group has recently released a new research study titled "South Korea Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033", offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Toys Market Overview

The South Korea toys market size reached USD 2,171.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,125.1 Million by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033.

Market Size and Growth

Forecast Years: 2025-2033

Historical Years: 2019-2024

Market Size in 2024: USD 2,171.5 Million

Market Forecast in 2033: USD 3,125.1 Million

Market Growth Rate (2025-2033): 4.1%

Request for a sample copy of the report: https://www.imarcgroup.com/south-korea-toys-market/requestsample

Key Market Highlights - South Korea Toys Market

✔️ Steady market growth supported by rising disposable incomes and evolving consumer lifestyles
✔️ Increasing demand for educational, STEM, and skill-development toys among urban households
✔️ Strong influence of K-content, character licensing, and pop culture on toy purchasing decisions
✔️ Growing popularity of digital, smart, and interactive toys integrated with mobile applications
✔️ Rising preference for safe, eco-friendly, and sustainably manufactured toy products

South Korea Toys Market Trends

Overview of the Toys Market

The toys market in South Korea is undergoing significant transformation, driven by changing consumer preferences and technological advancements. With an increasing focus on educational and interactive toys, manufacturers are adapting their product offerings to meet the evolving demands of parents and children alike. This shift is contributing to a dynamic market landscape, where traditional toys are being complemented by smart and innovative options. The overall market size is expected to expand, reflecting the growing interest in high-quality and engaging products for children.

Market Size and Growth Forecast

By 2026, the South Korea toys market size is projected to experience substantial growth, fueled by the rising population of young children and the increasing disposable income of families. Parents are increasingly willing to invest in toys that promote learning and development, leading to a surge in demand for STEM (science, technology, engineering, and mathematics) toys and creative playsets. This trend is further enhanced by the influence of digital media, with many toys now incorporating augmented reality and interactive features to enhance play experiences.

Key Trends Shaping the Market

Several key trends are shaping the South Korea toys market. The rise of eco-friendly and sustainable toys is gaining traction, as consumers become more environmentally conscious and seek products that align with their values. Additionally, the popularity of licensed toys based on movies and television shows continues to drive sales, appealing to children's interests and preferences. By 2026, these trends will likely play a crucial role in determining the types of toys that dominate the market, influencing both manufacturers and retailers.

Future Outlook

As the South Korea toys market evolves, stakeholders must adapt to the changing landscape and consumer expectations. The ongoing integration of technology into play experiences will likely continue to shape product development and marketing strategies. Companies that prioritize innovation, sustainability, and educational value are expected to thrive in this competitive environment, ensuring continued growth and success in the years to come.

Buy Now: https://www.imarcgroup.com/checkout?id=19182&method=3759

South Korea Toys Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, age group, and sales channel.

Product Type Insights:

Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others

Age Group Insights:

Up to 5 Years
5 to 10 Years
Above 10 Years

Sales Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores
Others

Regional Insights:

Seoul Capital Area

Yeongam (Southeastern Region)
Honam (Southwestern Region)
Hoseo (Central Region)
Others

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=19182&flag=C

Key Highlights of the Report

1. Market Performance (2019-2024)
2. Market Outlook (2025-2033)
3. COVID-19 Impact on the Market
4. Porter's Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers create lasting impact. The firm offers comprehensive services for market entry and market expansion.

IMARC's services include thorough market assessments, feasibility studies, company formation assistance, factory setup support, regulatory approvals and license navigation, branding, marketing and sales strategies, competitive landscape and benchmark analysis, pricing and cost studies, and sourcing studies.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-201971-6302

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