Identity Verification and Authentication Market Growth Analysis: Biometrics, AI & Fraud Prevention Trends | Top Companies are Experian Information Solutions, Inc., GBG

Identity verification and Authentication Market is valued at a significant CAGR during the forecast period (2024-2031). As per DataM Intelligence Database.
According to DataM Intelligence has published a new research report on "Identity verification and Authentication Market Size 2025". The report explores comprehensive and insightful Information about various key factors like Regional Growth, Segmentation, CAGR, Business Revenue Status of Top Key Players and Drivers. The purpose of this report is to provide a telescopic view of the current market size by value and volume, opportunities, and development status.

Identity verification and authentication refer to digital processes used to confirm a user's identity and validate their access credentials. These solutions combine biometrics, AI-driven document checks, behavioral analytics, and cryptographic authentication to prevent fraud, enable secure digital onboarding, and support compliance across financial services, government, healthcare, and online platforms.

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➣ Recent Developments:

United States: Recent Identity Verification & Authentication Developments:

✅ In April 2025, Persona raised $200 million in Series D funding at a $2 billion valuation to expand its AI-driven identity infrastructure. The investment focuses on scalable fraud prevention and enterprise-grade digital trust solutions. The platform is increasingly used across fintech, marketplaces, and regulated industries.

✅ In December 2025, Apple advanced its Digital ID initiative in Apple Wallet, enabling U.S. users to store and use government-issued digital credentials. The move strengthens secure authentication for travel and digital services. It also accelerates mainstream adoption of mobile-based identity verification.

✅ In November 2025, U.S. transportation authorities expanded digital ID acceptance at select airport checkpoints. The rollout enhances biometric authentication and reduces reliance on physical identity documents. This marks a key step toward nationwide digital identity infrastructure.

Japan: Recent Identity Verification & Authentication Developments:

✅ In December 2025, the FIDO Alliance launched a new Japan-focused initiative to accelerate passkey-based authentication adoption. The program promotes passwordless security standards across financial, enterprise, and public digital services. It supports Japan's broader push for secure digital identity ecosystems.

✅ In January 2025, Daon expanded its presence in Japan following ELEMENTS Inc.'s acquisition of Polarify, strengthening advanced eKYC and biometric authentication capabilities. The collaboration enhances fraud detection across banking and digital platforms. Over 500 organizations are expected to benefit from the integration.

✅ In October 2025, Japanese enterprises introduced new biometric authentication applications using facial and fingerprint recognition. These solutions target secure enterprise access and identity verification without passwords. Adoption is rising across corporate and service-based environments.

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➣ Top Industry Players:

Experian Information Solutions, Inc., GBG, Equifax, Mitek Systems, Thales Group, LexisNexis Risk Solutions, Onfido, Trulioo, Acuant, and IDEMIA.

➣ Market Segments:

By Type:
By type, the market is segmented into biometric and non-biometric solutions. Biometric solutions leverage unique physiological or behavioral characteristics such as fingerprints, facial recognition, and voice patterns to enhance security and authentication accuracy. Non-biometric solutions rely on traditional credentials, behavioral analytics, and rule-based systems, offering flexibility and ease of integration across diverse IT environments.

By Mode of Deployment:
Based on mode of deployment, the market is categorized into protection of data, detection of breaches, and correcting the damages. Data protection solutions focus on preventing unauthorized access and securing sensitive information. Breach detection tools emphasize real-time monitoring and threat identification, while damage correction solutions support incident response, recovery, and mitigation to minimize operational and financial impact.

By Application:
By application, the market spans BFSI, IT & telecom, healthcare, and others. The BFSI sector leads adoption due to strict regulatory requirements and the high risk of financial fraud. IT & telecom organizations deploy these solutions to safeguard large volumes of digital data, while healthcare adoption is driven by the need to protect patient information and comply with data privacy regulations. Other sectors adopt these solutions to strengthen overall cybersecurity posture.

By End-User:
Based on end-user, the market is divided into large enterprises and subject matter experts. Large enterprises account for a significant share due to complex infrastructures and higher cybersecurity investments. Subject matter experts, including consultants and specialized security professionals, play a crucial role in deployment, customization, and ongoing management of advanced security solutions.

Benefits of the Report:

Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Identity verification and Authentication Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.

Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.

Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.

Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.

Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.

Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.

Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.

Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.

Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.

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Regional Break out:

☞ North America - US, Canada, Mexico

☞ Europe- Germany, Russia, UK, France, Italy, Rest of Europe

☞ Asia Pacific- China, India, Japan, Australia, Rest of Asia Pacific

☞ South America- Brazil, Argentina, Colombia, Rest of South America

☞ Middle East and Africa- Saudi Arabia, UAE, Oman, Bahrain, Qatar, Kuwait, Israel

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