Pet Postbiotic Supplements Market is set to reach US$473.33 million by 2032, at a CAGR of 9.50%. North America leads the market with 39% market share.

Global Pet Postbiotic Supplements Market reached US$229.01 million in 2024 and is expected to reach US$473.33 million by 2032, growing at a CAGR of 9.50% from 2025 to 2032.

Pet postbiotic supplements are functional nutrition products containing beneficial microbial metabolites that support digestive health, immunity, gut balance, and overall wellness in companion animals.

DataM Intelligence unveils its latest report on the " Pet Postbiotic Supplements Market size 2025," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.

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United States: Key Industry Developments (2025)
✅ September 2025: Nestlé Purina launched a new postbiotic supplement line for dogs and cats focused on gut health and immune support, expanding its functional pet nutrition portfolio.

✅ August 2025: Petco partnered with specialty startups to introduce postbiotic-enriched pet foods in major U.S. retail outlets, enhancing access to microbiome-focused nutrition.

✅ July 2025: Mars Petcare expanded its veterinary-backed postbiotic formulations targeting digestive wellness, strengthening clinical support for pet gut health products.

✅ February 2025: Fera Pets launched "Dental Support," a powdered postbiotic supplement for pets that promotes oral health, fresh breath, and a balanced oral microbiome.

✅ January 2025: Spirited Paw introduced "Probiotic + Gut Health," a blended supplement combining prebiotics, probiotics, and postbiotics to support overall digestive and immune health.

Japan: Key Industry Developments (2025)
✅ September 2025: Unicharm Pet launched postbiotic supplements specifically for senior dogs and cats, addressing both digestive function and immune system support in aging pets.

✅ August 2025: Japanese pet food manufacturers expanded postbiotic-enriched functional foods for digestive health, reflecting growing demand for advanced microbiome support products.

✅ July 2025: Veterinary clinics across Japan began recommending postbiotic-enhanced diets, particularly for pets with gastrointestinal sensitivities, boosting clinical adoption.

✅ June 2025: Startups in Japan launched portable postbiotic treats combining palatability with pet microbiome benefits, appealing to convenience-focused pet owners.

📌 Pet Postbiotic Supplements Market 2025-26 M&A Deals
→ In January 2026, Nestlé Purina (Switzerland/U.S.) completed the acquisition of PostBiotics Innovations Ltd a specialized pet postbiotic ingredient innovator to accelerate its postbiotic ingredient sourcing and enhance gut-health-focused pet nutrition capabilities. Deal amount has not been publicly disclosed.

→ In March 2025, Mars Petcare (U.S.) formed a strategic partnership with PostBiotics Labs to co-develop postbiotic-enriched pet food and supplement products, expanding postbiotic application in mainstream pet nutrition. This was a strategic collaboration rather than a full acquisition; financial terms were not disclosed.

→ In March 2025, Mars Petcare also announced a strategic partnership with PostBiotics Labs for co-development of postbiotic products, marking a key industry collaboration in the pet postbiotic segment.

Pet Postbiotic Supplements Market Drivers:-
⏩ Consumers increasingly treat pets as family members, not just animals spending more on advanced nutrition and preventive care. This emotional bond is translating into higher willingness to purchase premium, science-backed supplements that promise gut health, immunity support, and overall well-being.

⏩ Postbiotics metabolites produced by beneficial bacteria are seen as safe, stable, and functionally effective in supporting digestive balance and immune modulation.

⏩ Postbiotics fit this trend due to non-viable, stable composition often marketed as natural and safe alternatives to live probiotic cultures.

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Pet Postbiotic Supplements Major Players:-
Fera Pets, BioDose, Pet Releaf, PetCultures, Azestfor, Activ Dog Health, Feelwells, Sirius Pet Biologics Pte Ltd., NutriPaw, ADM Protexin Limited and others.

Key players highlights:-
1) Fera Pets
A leading developer of veterinarian-formulated pet postbiotic and functional supplements focused on gut and immune health.
Known for science-backed formulations and sustainable packaging, helping build brand trust and premium positioning.

2) BioDose
Produces postbiotic and probiotic-based supplements emphasizing digestive wellness and microbiome balance for pets.
Targets holistic pet health through tailored formulations for different life stages and conditions.

3) Pet Releaf
Plant-based wellness brand offering postbiotic formulations with sustainability and natural ingredients focus.
Expanded portfolio with fish-free Omega-3 and pet postbiotic supplements for dogs and cats.

4) PetCultures
Develops functional pet supplements leveraging postbiotics for improved digestive and immune support.
Focuses on innovative science-oriented formulations to differentiate from general pet wellness products.

5) Azestfor
Provides pet postbiotic and biotic supplements aiming at comprehensive gut health benefits.
Often positioned as a value-oriented brand with a breadth of functional pet wellness products.

Pet Postbiotic Supplements Regional Highlights
North America
• Holds the largest global share (39%) of the pet postbiotic supplements market driven by high pet ownership and strong pet wellness spending.
• Mature market with advanced veterinary infrastructure and robust distribution networks.
• Expected steady growth with ongoing innovation and premium product adoption.

Europe
• Represents the second-largest share (28%) supported by high disposable incomes and pet preventive care trends.
• Consumers prefer clean-label, natural supplements and stringent quality standards influence product development.
• Projected steady expansion with increasing e-commerce penetration.

Asia Pacific
• Accounts for a notable share (19?) and exhibits the fastest regional growth in demand.
• Growth driven by rising pet ownership, urbanization, and rising disposable incomes in China, India, Japan, Australia.
• High projected CAGR, making it a key focus for market expansion.

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Pet Postbiotic Supplements market segmentation :

The Pet Postbiotic Supplements Market is segmented by form into capsules/tablets, liquids, powders, and others, catering to different administration preferences. By pet type, it includes dogs, cats, and other companion animals, reflecting varied nutritional needs. Based on nature, products are classified as organic or conventional, addressing clean-label demand. By functionality, supplements support digestive health, immune system, skin & coat health, oral health, and other benefits. By ingredient, the market covers postbiotic-only formulations, synbiotic formulations, and functional blends for targeted health outcomes.

Q1: What is driving growth in the Pet Postbiotic Supplements Market?
A: Rising pet humanization, focus on gut health, immune support demand, and growing adoption of functional pet nutrition products.

Q2: Which pets dominate demand in the Pet Postbiotic Supplements Market?
A: Dogs account for the largest share due to higher supplement usage, followed by cats, driven by increasing preventive healthcare awareness.

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