Cider Market Projected to Hit USD 26.9 Billion by 2032 at 6.4% CAGR

Global Cider Market to Reach USD 26.91 Billion by 2032 Driven by Flavor Innovation and Health-Forward Trends
The Global Cider Market is fermenting impressive growth as consumers worldwide embrace cider as a refreshing alternative to traditional alcoholic beverages. According to a comprehensive industry report, the global cider market was valued at USD 16.38 billion in 2024 and is projected to expand to approximately USD 26.91 billion by 2032, exhibiting a CAGR of around 6.4% during the forecast period of 2025-2032.

Cider - a popular alcoholic beverage typically brewed from fermented apple juice and often infused with a variety of fruit flavors - has seen rising demand due to shifting consumer preferences toward health-conscious, craft, low-alcohol, and flavored options.

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Market Size, Growth & Demand Drivers
The global cider market's growth is attributed to several key factors:

Consumer preference for flavorful and healthier alcoholic beverages, including gluten-free and low-alcohol choices.

Innovation in craft and flavored ciders, drawing interest from millennials and Gen Z drinkers.

Premiumization trends, with consumers willing to explore premium and artisanal cider variants.

Expansion of retail and online distribution channels, increasing accessibility and market reach.

Craft cider, organic offerings, fruit-infused variants, and ready-to-drink (RTD) formats are among the fastest-growing segments, contributing to diversified portfolios and expanding consumer bases globally.

Competitive Landscape
The competitive landscape of the global cider market includes a mix of multinational brewers and regional cider specialists focused on flavor innovation, premium positioning, and expanding geographic reach. Major players shaping the market include:

• Heineken N.V.
• Carlsberg Breweries A/S
• AB InBev
• Thatchers Cider
• Kopparbergs Bryggeri AB
• C&C Group PLC
• The Boston Beer Company, Inc.
• Aston Manor

These companies are actively developing new blends, enhancing sustainability practices, and leveraging branding initiatives to capture emerging opportunities and attract younger drinkers.

Higher Regional Demand Trends
The cider market shows varied regional dynamics, with Europe historically dominating due to established production and consumption traditions, particularly in the United Kingdom and Ireland. However, North America and Asia-Pacific are rapidly emerging as high-growth regions, fueled by changing tastes and increased exposure to global beverage trends.

Regional & Country-Specific Insights
United States - Cider Growth in the U.S.
The United States has become one of the largest cider markets, with strong consumer interest in craft, fruit-flavored, and premium cider products. American cideries are expanding distribution across on-trade (bars and restaurants) and off-trade (retail) channels, increasing market penetration and brand recognition.

U.S. Market Expansion & Premiumization
Cider brands are leveraging flavor innovation and premium positioning to attract health- and experience-oriented consumers, particularly among younger demographics.

Europe - Craft and Legacy Cider Trends
Europe remains the largest regional market for cider due to long-standing cider traditions and high per capita consumption, especially in the UK, France, and Spain. European producers continue to innovate with craft and artisanal cider offerings, while premiumization and export strategies support global brand visibility.

European Cider Market Leadership
Cider culture in Europe is deeply rooted, and the region's mature supply chains and beverage traditions continue to sustain market leadership.

China - Emerging Cider Demand in China
Cider Market Opportunity in China
China's cider market is gaining traction as urban consumers explore fruit-based alcoholic beverages and premium imports. Younger drinkers' preference for flavor diversity and new drinking experiences enhances opportunities for both domestic and international cider brands.

Japan - Evolving Cider Taste Profiles
Japan Market Growth & Flavor Innovation
In Japan, cider consumption is increasing, with a growing appetite for unique flavor profiles and fruit-infused variants. Cider producers are exploring premium positioning aligned with local taste preferences and pairing with culinary trends.

South Korea - Trendy Alcohol Alternatives
South Korean Cider Trends
South Korea's urban drinkers are increasingly open to cider as a light, fruit-forward alternative to beer and soju. Innovative packaging and flavor extensions resonate well in social and digital culture settings.

Vietnam - Rapid Adoption of Flavored Beverages
Vietnam Cider Consumption Growth
In Vietnam, rising disposable incomes and urban lifestyle shifts are fostering interest in flavored alcoholic beverages, including cider. Local beverage companies and imports are expanding portfolio offerings to meet this demand.

Thailand - Growing Beverage Diversity
Thailand Market Trends
Thailand's alcohol market is becoming more diverse, with cider emerging as an appealing choice among consumers seeking refreshing, fruit-based drinks alongside traditional spirits and beer.

Singapore - Premium & Imported Cider Appeal
Singapore Cider Market Dynamics
Singapore's sophisticated consumer base and strong retail ecosystem support a growing presence of premium and imported cider products, particularly in upscale venues and duty-free markets.

Europe Broader Market Expansion
European Regional Growth & Export Trends
Beyond dominant markets like the UK and France, other European countries - including Germany, Italy, and the Netherlands - are expanding cider portfolios and exporting innovative beverages globally.

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Cider Market Segment Analysis:
by Product Type
Still Cider
Sparkling Cider
Draft Cider
Apple Cider
Fruit Flavored Cider
Others

by Packaging Type
Draught
Cans
Glass Bottles
Plastic Bottles
Others

Key Recent Developments & Strategic Moves
Product Innovation & Sustainability Initiatives
Leading cider producers are investing in eco-friendly production methods, sustainable sourcing of apples and other fruits, and unique flavor extensions such as berry blends, botanical infusions, and low-alcohol or non-alcoholic options, addressing health and environmental concerns.

Market Expansion & Branding Strategies
Companies are increasing distribution through retail partnerships and digital platforms, while marketing campaigns highlight heritage, authenticity, and flavor diversity to resonate with evolving consumer preferences.

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