United States Penetration Testing Market Insights: Key Drivers, Developments & Future Growth Opportunities

Penetration Testing Market is expected to reach at a high CAGR during the forecast period 2023-2030.

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United States: Recent Industry Developments

✅ December 2025: Rapid7 launched an AI-powered penetration testing platform to enhance threat detection and response times.

✅ November 2025: IBM Security expanded its managed penetration testing services targeting critical infrastructure sectors.

✅ October 2025: Cybersecurity startups introduced automated red teaming solutions to simulate advanced persistent threats.

Japan: Recent Industry Developments

✅ December 2025: NEC Corporation enhanced its penetration testing services with quantum-resistant security protocols.

✅ November 2025: Japanese government agencies increased investment in penetration testing to safeguard public sector digital assets.

✅ October 2025: Collaborations between cybersecurity firms and academia focused on training next-gen penetration testers.

List of Top Key Player:

IBM, Hackerone, Immuniweb, Raxis, Rhino Security Labs, Rapid7, Fireeye, Micro Focus, Acunetix, and Netsparkar

Industry Developments:

January 2026

• Increased adoption of AI-driven penetration testing tools accelerates vulnerability detection.

• Regulatory frameworks tighten around penetration testing standards in finance and healthcare sectors.

• Rise in cloud penetration testing as enterprises migrate critical workloads to hybrid environments.

December 2025

• Emergence of automated penetration testing platforms enhances testing efficiency and reporting.

• Focus shifts to testing IoT device security due to rising cyber threats in smart environments.

• Growing demand for penetration testing in supply chain ecosystems to address third-party risks.

November 2025

• Integration of penetration testing with DevSecOps workflows gains traction for faster remediation.

• Expansion of bug bounty programs as organizations crowdsource vulnerability identification.

• Increased training and certification programs boost penetration testing skillsets globally.

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Forecast Projection:

The Global penetration testing Market is poised for significant growth between 2025 and 2032. In 2024, the market maintained a steady upward trajectory, and with strategic initiatives by leading players accelerating adoption, the market is expected to soar throughout the forecast period. Companies leveraging these trends are well-positioned to capture emerging opportunities and maximize revenue potential.

Market Key Segmentations:

By Offering

• Solutions lead the market, fueled by rising demand for automated vulnerability detection and continuous security validation.

• Services remain critical, driven by growth in consulting, managed testing, and compliance assessment offerings.

By Application Area

• Web Applications hold the largest share due to increasing threats and need for secure online platforms.

• Mobile Applications are rapidly growing, supported by widespread smartphone use and app vulnerabilities.

• Network Infrastructure remains vital, driven by enterprise focus on securing internal and external networks.

• Social Engineering testing gains traction amid rising phishing and human factor vulnerabilities.

• Cloud application testing is expanding, fueled by cloud adoption and complex hybrid environments.

• Others include IoT, APIs, and critical infrastructure sectors showing emerging demand.

By Deployment Mode

• Cloud-based penetration testing dominates, offering scalability, real-time updates, and remote accessibility.

• On-premises deployment continues among organizations with strict data residency and regulatory requirements.

By Organization Size

• Large enterprises lead adoption, investing heavily to safeguard complex digital ecosystems.

• Small and medium-sized enterprises (SMEs) show fast growth, adopting cost-effective penetration testing solutions to address rising cyber risks.

By End-User

• BFSI remains the largest end-user, due to stringent regulatory mandates and high-value assets.

• Healthcare accelerates penetration testing adoption driven by patient data protection requirements.

• IT and ITeS continue robust growth, given their role in technology services and solutions.

• Telecom focuses on network security amid increasing connectivity challenges.

• Retail and eCommerce grow penetration testing use to secure online transactions and customer data.

• Manufacturing adopts penetration testing to protect OT networks and intellectual property.

• Education sector shows rising interest amid growing digital learning platforms.

• Others include government, energy, and transportation sectors with evolving cybersecurity needs.

Regional Growth Analysis:

⇥ North America - 43.7%
Dominates due to advanced cybersecurity infrastructure, high regulatory compliance, and widespread adoption across industries.

⇥ Europe - 25.3%
Strong market driven by GDPR enforcement, growing cyber threats, and increasing enterprise security investments.

⇥ Asia-Pacific - 19.0%
Rapid growth fueled by digital transformation, expanding IT infrastructure, and rising awareness of cybersecurity risks.

⇥ Middle East & Africa - 7.0%
Growing demand from government initiatives and increasing cloud adoption in public and private sectors.

⇥ South America - 5.0%
Emerging market driven by digital adoption, improving IT infrastructure, and growing focus on data protection.

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Key Related Deals

✦ NetSPI acquired nVisium in early 2025 (announced late 2024), combining 450+ offensive security experts for enterprise penetration testing and attack surface management.​

✦ Tenable acquired Vulcan Cyber for $150M (January 2025), integrating exposure management with pentesting workflows to prioritize remediation.​

✦ Trustwave merged with Cybereason (February 2025), creating expanded MDR services including penetration testing as a bundled offering.​

✦ Rapid7 received buyout interest from Advent/Bain/EQT ($2.5B valuation, October 2024 discussions extended into 2025), emphasizing vulnerability management adjacent to pentesting.

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