United States Personalized Nutrition Market to Reach US$ 48.9 Billion by 2031 | Top Companies - NutraGene, Nestlé Health Science, Nutrigenomix Inc.

Leander, Texas and Tokyo, Japan - Jan.16.2026
As per DataM intelligence research report "The Global Personalized Nutrition Market reached USD 17.4 billion in 2022 and is expected to reach USD 48.9 billion by 2031, growing with a CAGR of 13.8% during the forecast period 2024-2031."

The personalized nutrition market is expanding as AI-driven dietary solutions, genomics, and wearable health tech offer tailored wellness plans. Advanced nutraceuticals, bioactive compounds, and digital platforms enhance health outcomes. Rising consumer focus on preventive healthcare and wellness is driving rapid market adoption.

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Personalized Nutrition Market: Competitive Intelligence
NutraGene, Nestlé Health Science, Nutrigenomix Inc., Nutrafol Inc., DNAfit Ltd., Symrise, GenoPalate Inc., 23andMe Inc., Viome Inc. and BASF SE.

In the Personalized Nutrition Market, NutraGene, Nestlé Health Science, Nutrigenomix Inc., Nutrafol Inc., DNAfit Ltd., Symrise, GenoPalate Inc., 23andMe Inc., Viome Inc., and BASF SE collectively exemplify a shift toward tailored dietary strategies grounded in genetics, microbiome insights, and individual health goals. These companies leverage data-driven platforms, biomarker analysis, and scientific expertise to help consumers and healthcare practitioners move beyond one-size-fits-all nutrition, enabling dietary recommendations that reflect unique metabolic, genetic, and lifestyle profiles. Their contributions span direct-to-consumer genetic testing, AI-based microbiome interpretation, nutraceutical formulation, and ingredient innovation, supporting personalized diet plans, functional food development, and targeted supplementation. By aligning product formulation with individual health markers, they help expand the market's clinical relevance and consumer engagement, reinforcing the Personalized Nutrition Market's role in preventive health, metabolic optimization, and long-term wellness. Together, they strengthen the infrastructure that connects personalized insights with actionable nutrition solutions.

Individually and in combination, these organizations' strengths enhance competitive differentiation and innovation within the Personalized Nutrition Market by blending technology, science, and product delivery at scale. NutraGene, Nutrigenomix Inc., DNAfit Ltd., and 23andMe Inc. provide genetic and phenotypic data that inform customized nutritional guidance, enabling more precise dietary planning. Viome Inc.'s microbiome-focused analytics add an additional layer of individualized insight that helps tailor nutrition to gut health and immune function. Nestlé Health Science and BASF SE bring deep ingredient science and formulation capabilities that translate personalized insights into targeted nutritional products and functional ingredients. Nutrafol Inc. applies personalized approaches to hair and wellness supplements, demonstrating how tailored nutrition can address specific health outcomes. Symrise supports this ecosystem with sensorial and functional ingredient solutions that enable personalized product experiences. GenoPalate Inc. enhances consumer access to actionable nutrition profiles that connect genetic data with food-based recommendations. Together, these capabilities propel the Personalized Nutrition Market forward by combining evidence-based analytics, tailored product development, and broad consumer access.

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United States: Recent Industry Developments

✅ In January 2026, Nestlé Health Science launched automated personalized nutrition platforms integrating AI-driven formulation, robotics-assisted blending, and real-time quality analytics to tailor supplements to individual needs.

✅ In November 2025, Danone invested $45 million in AI-enabled personalized nutrition production systems with robotic ingredient handling and automated packaging to scale individualized wellness solutions.

✅ In August 2025, Abbott Laboratories deployed automated systems with AI analytics and robotics to formulate and package customized nutrition powders for clinical and consumer applications.

✅ In June 2025, DSM Nutritional Products implemented robotics-assisted personalized nutrition workflows integrating AI for precise ingredient dosing, blending, and quality monitoring.

Japan: Recent Industry Developments

✅ In January 2026, Yakult Honsha deployed AI-assisted automated personalized nutrition platforms, supported by $20 million investment, integrating robotics and real-time analytics for customized probiotic and nutritional solutions.

✅ In October 2025, Morinaga Milk Industry introduced robotics-assisted production lines with AI-driven formulation analytics for individualized nutrition powders.

✅ In July 2025, Meiji Co., Ltd implemented automated personalized nutrition blending and packaging platforms with AI monitoring to ensure product accuracy and consistency.

✅ In April 2025, Otsuka Pharmaceutical deployed robotics-assisted AI-controlled systems for creating individualized nutrition products for wellness and clinical needs.

Segment Covered in the Personalized Nutrition Market:
By Type
The market is segmented into nutrigenomics 30%, lifestyle-based nutrition 25%, medical condition-based nutrition 20%, and others 25%, with nutrigenomics dominating due to increasing adoption of DNA-based dietary recommendations and personalized wellness solutions. Lifestyle-based and medical condition-based approaches are growing with rising health awareness and preventive care trends. Personalized health insights and targeted nutrition drive adoption across consumer and clinical markets.

By Dosage Form
Dosage forms include powders 35%, capsules 30%, liquids 20%, and others 15%, with powders and capsules dominating due to convenience, high bioavailability, and versatility in functional foods and dietary supplements. Liquids are growing with ready-to-drink products and tailored formulations. Ease of use, absorption, and formulation flexibility support adoption.

By Distribution Channel
Distribution channels include online retail 40%, supermarkets/hypermarkets 25%, pharmacies/drug stores 20%, and others 15%, with online retail dominating due to convenience, personalized product offerings, and growing e-commerce penetration. Supermarkets, pharmacies, and specialty stores are supporting growth with wider consumer access and trust. Digitalization and subscription-based models accelerate market adoption.

By Application
Applications include weight management 25%, immunity & wellness 20%, sports & fitness 15%, chronic disease management 15%, cognitive health 10%, and others 15%, with weight management and immunity & wellness dominating due to consumer focus on preventive care and lifestyle improvement. Sports, chronic disease, and cognitive health applications are growing with rising health awareness and aging populations.

By End-User
End-users include individual consumers 60%, healthcare providers 20%, fitness & wellness centers 10%, and others 10%, with individual consumers dominating due to increasing self-directed health management and interest in personalized nutrition solutions. Healthcare providers and wellness centers are supporting adoption in clinical and professional settings. Convenience, customization, and scientific backing drive end-user uptake.

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Regional Analysis
North America - 30% Share
North America leads with 30% share due to high health awareness, early adoption of personalized nutrition solutions, and strong e-commerce penetration in the US and Canada. Nutrigenomics and lifestyle-based products dominate. Online retail and pharmacies are key distribution channels. Consumer focus on wellness and preventive health supports market growth.

Europe - 25% Share
Europe holds 25% share driven by adoption in Germany, UK, and France. Lifestyle-based and nutrigenomics solutions are widely used. Capsules and powders dominate dosage forms. Online and supermarket channels support distribution. Rising health consciousness and government support for preventive nutrition drive adoption.

Asia Pacific - 25% Share
Asia Pacific accounts for 25% share due to growing health awareness in China, Japan, and India. Lifestyle-based and medical condition-based nutrition are growing rapidly. Powders and capsules dominate. Online and pharmacy channels lead distribution. Urbanization, rising disposable income, and preventive healthcare adoption fuel growth.

South America - 10% Share
South America holds 10% share with adoption in Brazil, Argentina, and Chile. Lifestyle-based and nutrigenomics products dominate. Capsules and powders are widely used. Supermarkets and online channels are key distribution modes. Increasing consumer focus on wellness and fitness drives growth.

Middle East & Africa - 10% Share
Middle East & Africa record 10% share driven by adoption in UAE, Saudi Arabia, and South Africa. Lifestyle-based and medical condition-based nutrition dominate. Capsules and powders are preferred. Online and retail stores are key channels. Rising health awareness, urbanization, and disposable income fuel market expansion.

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