Press release
Agriculture Technology-as-a-Service Market to Reach US$ 12.3 Billion by 2031 at 21.5% CAGR, Driven by Precision Farming Adoption & Data-Driven Crop Management
Agriculture Technology-as-a-Service Market
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Key Mergers and Acquisitions
✦ January 2026: AGCO Corporation acquired a precision agriculture software startup to bolster its data analytics and intelligence capabilities within its Agriculture Technology-as-a-Service offerings.
✦ December 2025: IBM Corporation completed a strategic acquisition of an agtech AI platform provider to enhance its crop health management and predictive analytics services for farmers.
✦ November 2025: Hexagon Agriculture secured a licensing agreement with a leading sensing technology developer to integrate advanced remote sensing and variable rate technology into its service platform.
Key Industry Developments
☑️ January 2026: 365FarmNet GmbH, Agrivi rolled out updated SaaS platforms with enhanced yield mapping and soil management features, targeting large-scale farms in North America and Europe.
☑️ December 2025: Airbus SE and Topcon Corporation expanded their guidance and positioning services through new satellite and IoT integrations, supporting precision navigation for crop monitoring in Asia-Pacific.
☑️ November 2025: Degree & Company and AT&T Inc. strengthened partnerships to deploy 5G-enabled sensing technologies for real-time crop health management and variable rate applications.
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Market Segmentation Analysis
By Service Type: Software-as-a-Service (SaaS) holds the largest share due to scalability, subscription models, and rapid deployment of data analytics, intelligence, and farm management tools; Equipment-as-a-Service grows fastest with pay-per-use access to advanced machinery, sensors, and drones for yield monitoring and soil management.
By Technology: Data Analytics and Intelligence dominate for actionable insights in crop health and yield optimization; Guidance Technology and Sensing Technology follow closely for precision navigation and real-time monitoring; Variable Rate Technology expands for optimized input application; Others include AI, IoT, and blockchain integrations.
By Application: Yield Mapping & Monitoring leads due to high demand for data-driven productivity gains; Soil Management and Crop Health Management grow rapidly for sustainable practices; Navigation and Positioning support precision agriculture; Others include irrigation and livestock management.
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Competitive Landscape / Key Players
✦ AGCO Corporation - In January 2026, acquired a precision agriculture software startup to expand its data analytics and intelligence services, strengthening its Equipment-as-a-Service and yield mapping capabilities for global farmers.
✦ IBM Corporation - Completed acquisition of an agtech AI platform in December 2025, enhancing its crop health management and predictive analytics offerings through advanced SaaS tools integrated with IoT and sensing technologies.
✦ Hexagon Agriculture - Secured a licensing agreement in November 2025 to integrate next-generation sensing and variable rate technology, boosting its navigation, positioning, and soil management services across Asia-Pacific and North America.
✦ 365FarmNet GmbH - In January 2026, rolled out updated SaaS platform features for yield mapping and crop monitoring, targeting European and North American farms with improved data intelligence and user-friendly interfaces.
✦ Agrivi - Expanded its SaaS-based farm management tools in late 2025 with new integrations for soil management and crop health analytics, gaining traction among mid-sized growers in emerging markets.
Regional Insights
North America commands the largest market share in the global Agriculture Technology-as-a-Service market, supported by advanced precision farming adoption, high investment in data analytics and guidance technologies, strong presence of leading agtech providers, widespread use of SaaS platforms for yield monitoring and crop health, and robust infrastructure for equipment-as-a-service models in large-scale operations.
Asia-Pacific remains the fastest-growing region, fueled by rapid agricultural modernization in China, India, and Southeast Asia, increasing demand for affordable SaaS solutions and sensing technologies, government support for smart farming and food security, rising adoption in smallholder and commercial farms, and aggressive investments by global and local players in variable rate and navigation applications.
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