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United States Stevia Powder Market to hit US$ 310.68 Million by 2031 | Top Companies - SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan

01-14-2026 10:57 AM CET | Food & Beverage

Press release from: DataM intelligence 4 Market Research LLP

Stevia Powder Market

Stevia Powder Market

Leander, Texas and Tokyo, Japan - Jan.14.2026
As per DataM intelligence research report "Global Stevia Powder Market reached US$ 512.2 million in 2023 and is expected to reach US$ 1,035.6 million by 2031, growing with a CAGR of 9.2% during the forecast period 2024-2031."

The stevia powder market is growing rapidly as demand for natural, low-calorie sweeteners rises. Advanced extraction technologies, high-purity formulations, and functional blends enhance taste and stability. Increasing health-conscious consumption and sugar alternatives are fueling strong market expansion.

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Stevia Powder Market: Competitive Intelligence
SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan, Organic India Pvt. Ltd., Magicleaf Stevia, Zanducare, Jhanil Healthcare Pvt. Ltd.,

In the Stevia Powder Market, SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan, Organic India Pvt. Ltd., Magicleaf Stevia, Zanducare, and Jhanil Healthcare Pvt. Ltd. collectively drive growth by expanding availability of plant‐based, zero‐calorie sweetening solutions that meet rising consumer demand for natural, health‐oriented alternatives to sugar. These companies contribute a range of stevia powder products and formulations that appeal to health‐conscious consumers, functional food manufacturers, and beverage producers seeking clean‐label ingredients without compromising sweetness or taste. Their focus on quality, traceability, and compliance with food safety standards builds confidence among retailers and end‐users, supporting broader adoption in global and regional markets. By aligning product innovation with increasing public interest in sugar reduction, weight management, and metabolic wellness, they help position the Stevia Powder Market as a viable and expanding segment of the natural sweetener landscape. Together, their efforts strengthen market accessibility and visibility across diverse distribution channels, from e‐commerce to traditional retail and B2B supply chains.

Individually and in tandem, these brands' strengths reinforce competitive differentiation and market depth within the Stevia Powder Market by blending product purity, organic sourcing, and consumer trust. SOPURE STEVIA and Magicleaf Stevia emphasize high‐purity stevia extracts that deliver consistent sweetness profiles, catering to both food formulators and direct‐to‐consumer segments. RITS Lifesciences Private Limited and Jhanil Healthcare Pvt. Ltd. support market growth with scientifically developed stevia powder products that balance functionality with regulatory compliance, appealing to manufacturers and nutrition‐focused consumers alike. Organic Gyaan and Organic India Pvt. Ltd. strengthen the organic and sustainable positioning of the category, leveraging certified sourcing and clean‐label attributes that resonate with environmentally and health‐driven buyers. Zanducare adds to the ecosystem with stevia‐based offerings designed for everyday use, enhancing market penetration among mainstream health‐oriented shoppers. Together, these companies amplify the Stevia Powder Market's capacity to meet evolving consumer preferences for natural sweeteners that support healthier lifestyles, while fostering innovation and quality across product portfolios.

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United States: Recent Industry Developments

✅ In January 2026, Cargill expanded automated stevia powder production lines with robotics, AI‐based blending control, and real‐time quality monitoring systems to ensure consistent sweetness profiles and functional powder performance for food formulations.

✅ In November 2025, PureCircle (a Ingredion company) invested $40 million to implement automated processing and packaging systems for stevia powder, integrating sensor‐driven controls to optimize particle distribution and flavor consistency.
✅ In August 2025, Tate & Lyle deployed automated blending and analytics platforms for stevia production, enabling AI‐based process adjustments and consistent powder quality across batches.

✅ In June 2025, Archer Daniels Midland Company introduced robotics‐assisted packaging and automated sampling systems to streamline stevia powder production, improve throughput, and maintain stringent quality checks.
Japan: Recent Industry Developments

✅ In January 2026, Mitsubishi Chemical Corporation deployed automated stevia powder lines with AI‐enabled process control, supported by $20 million investment, enabling consistent sweetness, controlled particle size, and improved production scalability.

✅ In October 2025, Ajinomoto Co., Inc. implemented robotics‐assisted blending and monitoring systems for stevia powder inputs, integrating AI analytics to ensure uniform quality for food ingredient applications.

✅ In July 2025, Nippon Suisan Kaisha (Nissui) piloted automated processing workflows with robotic mixing and quality tracking for stevia powder to improve consistency and reduce manual interventions.

✅ In April 2025, Kyowa Hakko Bio introduced AI‐driven process analytics for stevia powder production, combining automated measurement systems with robotics to enhance reproducibility and product performance.

Segment Covered in the Stevia Powder Market:
By Type
The market is segmented into pure stevia extract (55%) and stevia blends (45%). Pure stevia extract dominates due to its natural origin, high sweetness intensity, and growing consumer preference for clean-label, sugar-free products. Stevia blends are gaining traction as they provide balanced sweetness and improved taste profiles in processed foods and beverages.

By Application
Applications include beverages (35%), bakery (20%), confectionery (18%), tabletop sweeteners (15%), and other applications (12%). Beverages dominate owing to the rising demand for low-calorie, sugar-free drinks. Bakery and confectionery are growing segments as manufacturers replace sugar with stevia to meet health-conscious consumer trends. Tabletop sweeteners appeal to individual household use, while other applications include dairy, sauces, and snacks.

By End-User
End-users include household consumers (40%), food and beverage industry (45%), and others (15%). The food and beverage industry dominates due to large-scale adoption of stevia powder in beverages, baked goods, and processed foods. Household consumers are increasingly adopting stevia for sugar replacement at home, while other end-users include restaurants, cafes, and dietarysupplement manufacturers.

By Distribution Channel
Distribution channels include supermarkets/hypermarkets (40%), convenience stores (20%), e-commerce (30%), and others (10%). Supermarkets and hypermarkets dominate due to wide availability and consumer trust. E-commerce is rapidly growing, fueled by online grocery trends and health-focused shopping. Convenience stores cater to small-volume purchases, while other channels include specialty stores and pharmacies.

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Regional Analysis
North America - 35% Share
North America leads due to high awareness of sugar substitutes, rising demand for natural sweeteners, and health-focused consumer behavior in the U.S. and Canada.

Europe - 30% Share
Europe holds a significant share, driven by stringent sugar reduction regulations, growing functional food trends, and adoption of stevia in beverages and bakery products.

Asia Pacific - 25% Share
Asia Pacific is witnessing rapid growth due to increasing health consciousness, urbanization, and rising demand in countries like China, India, and Japan for sugar alternatives.

Latin America - 5% Share
Latin America shows steady growth supported by increasing consumer awareness and adoption in the food and beverage industry.

Middle East & Africa - 5% Share
The Middle East & Africa market is emerging, driven by health trends, sugar reduction initiatives, and gradual adoption of natural sweeteners.

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