Vertical Screen Short Drama Research:(CAGR) of 25.13% in the next few years

QY Research Inc. (Global Market Report Research Publisher) announces the release of 2025 latest report "Vertical Screen Short Drama- Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032". Based on current situation and impact historical analysis (2020-2024) and forecast calculations (2026-2032), this report provides a comprehensive analysis of the global Vertical Screen Short Drama market, including market size, share, demand, industry development status, and forecasts for the next few years.

The global market for Vertical Screen Short Drama was estimated to be worth US$ 8681 million in 2024 and is forecast to a readjusted size of US$ 49135 million by 2031 with a CAGR of 28.1% during the forecast period 2025-2031.

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Vertical Screen Short Drama Product Overview

Short dramas, also known as "micro-dramas" or "mini-theaters," refer to a new type of film and television format where each episode is shorter than a traditional TV series, has lower production costs, is primarily distributed via vertical screen on mobile phones, and involves online influencers in production. Micro-dramas are defined as episodes less than 10 minutes long, becoming the fourth officially recognized form of online film and television work after web dramas, web movies, and web animations. The vertical screen short drama industry chain is a complete ecosystem centered on content production, encompassing technical support, platform distribution, user consumption, and derivative services. Its links are closely interconnected, forming a closed loop from creation to monetization.

Currently, the daily recharge consumption for paid micro-dramas across all platforms in China is around 60 million yuan. According to data from the "2023 China Online Audiovisual Development Research Report," in the past six months, among my country's over 1 billion short video users, 50.4% have watched micro-dramas, micro-variety shows, and short-form anime series of 3 minutes or less. Fast-paced, high-density, and exaggerated storylines are the biggest characteristics of micro-dramas, and also their key to generating revenue. According to Tianyancha data, there are currently over 230 companies nationwide involved in micro-dramas, with over 30 newly registered from January to October 2023, representing a 225% year-on-year increase compared to 2022. As of June 2025, the number of micro-drama users nationwide has reached 696 million, accounting for nearly 70% of all internet users. From a cultural perspective, micro-dramas have gradually become an important form of popular culture. From January to August 2025, major comprehensive video platforms launched 325 horizontal micro-dramas (a year-on-year increase of 24.52%). The number of vertical dramas launched on short video platforms, mini-programs, and micro-drama applications has also increased, with the total number of independently produced and launched vertical dramas expected to reach approximately 40,000 in 2025. Media reports indicate that as of December 2024, 202 overseas short drama applications were available in overseas markets. Especially in Europe, America, and Southeast Asia, audiences have a relatively high willingness to watch and pay. Data from Chinese short-form drama apps shows that nearly 30% of downloads come from the United States. The top tier includes Reelshort and DramaBox; the second tier includes FlexTV, Goodshort, MoboReels, and ShortTV. It is reported that the top 100 short-form drama companies in Q1 2024 included Dianzhong, Jiuzhou, and Maiya.

Vertical Screen Short Drama Market Summary

According to the latest market research report "Global Vertical Short Drama Market Report 2024-2031" released by QYResearch, the global vertical short drama market size is expected to reach US$10.861 billion in 2025, with a compound annual growth rate (CAGR) of 25.13% in the next few years.

Figure00002. Global Vertical Screen Short Drama Market Size (US$ Million), 2020-2031

Vertical Screen Short Drama

Above data is based on report from QYResearch: Global Vertical Screen Short Drama Market Report 2020-2031 (published in 2025). If you need the latest data, plaese contact QYResearch.

Figure00003. Vertical Screen Short Drama Supply Chain

Vertical Screen Short Drama

Source: Secondary Sources and QYResearch, 2025

Figure00004. Vertical Screen Short Drama IP Rights Holder

Vertical Screen Short Drama

Source: Secondary Sources and QYResearch, 2025

Vertical Screen Short Drama Industry Chain Analysis: The upstream mainly consists of IP copyright holders. IP copyright holders provide their own IP resources to short drama producers, who then adapt them into short drama scripts. Currently, short drama IP sources include novels, comics, and games. Due to the compact plot characteristics of short dramas, they highly align with online "fast-paced" novels. Among the types of short drama IP copyright holders, online literature institutions account for nearly half due to their content reserves.

The midstream mainly consists of short drama production companies, which are primarily responsible for connecting with upstream resources, rewriting scripts, filming, and post-production, transforming the content into online micro-dramas. These short drama production companies are mainly transformed from information flow companies, traditional film and television companies, and MCN companies, as well as some IP copyright companies. Companies include: Mango TV, Huace Film & Television, Linmon Media, Jiaxing Jiuzhou Cultural Media Co., Ltd., and Dianzhong Technology Co., Ltd. Currently, the cost of producing a vertical-screen short drama is approximately $120,000-$150,000 per episode, but the midstream portion only accounts for 10%-15% of the total revenue in the industry chain. Some short drama production companies are both producers and distributors, with midstream revenue mainly derived from guaranteed minimum income and revenue sharing.

The downstream mainly consists of content distributors and streaming providers, primarily responsible for video distribution, traffic generation, and monetization. This includes ReelShort, DramaBox, TopShort, FlexTV (Mega Matrix), GoodShort, and ShortTV. Currently, mainstream content distribution platforms include short video platforms, short video mini-programs, long video platforms, and independent short drama apps. Short video platforms are the primary reach platform, using story clips to attract users and form a closed-loop content consumption cycle. These platforms inherently possess advantages in developing micro-dramas, and their content is more compatible with micro-drama content, making them crucial channels for user acquisition and viewing. This segment also accounts for the largest share of revenue in the entire industry chain, approximately 80%-85%, with a gross profit margin as high as 60%.

The report provides a detailed analysis of the market size, growth potential, and key trends for each segment. Through detailed analysis, industry players can identify profit opportunities, develop strategies for specific customer segments, and allocate resources effectively.

The Vertical Screen Short Drama market is segmented as below:
By Company
Tencent
Kwai
TikTok
Youku
iQIYI
Linmon Media
New Guomai Digital Culture Co., Ltd
Insight Group
COL Group Co.,Ltd.
GIMC
Zhejiang Satellite TV
Zhejiang Huace Film & TV Co., Ltd.
SMG Pictures
MANGO
Shengtian Network
Perfect World
Zhejiang Huazhi Digital Media Co., Ltd.
China Literature Limited
Beijing Baination Pictures Co.,Ltd.
Guangdong Yowant Technology Group Co., Ltd.
IReader Technology Co., Ltd.
Wabunka
XIN GLOBAL LAB
Jiaxing Jiuzhou Culture Media Co., Ltd.
Chongqing Maiya Media Co., Ltd.
Beijing Dianzhong Kuai Kan Technology Co., Ltd.
Migu Digital Media Co. Ltd.
Omnijoi Media Corporation
Wanda Film Holding Co., Ltd.
Joy Media

Segment by Type
IAA(In-Application Advertisement)
IAP(In-Application Purchase-Pay Per Episode/Member Subscription)
Copyright Revenue Sharing
e-commerce Sales

Segment by Application
Short Video Platforms
Mini Programs
Long Video Platforms
Independent Short Drama Apps

Each chapter of the report provides detailed information for readers to further understand the Vertical Screen Short Drama market:

Chapter 1: Introduces the report scope of the Vertical Screen Short Drama report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry. (2021-2032)
Chapter 2: Detailed analysis of Vertical Screen Short Drama manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc. (2021-2026)
Chapter 3: Provides the analysis of various Vertical Screen Short Drama market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. (2021-2032)
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.(2021-2032)
Chapter 5: Sales, revenue of Vertical Screen Short Drama in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world..(2021-2032)
Chapter 6: Sales, revenue of Vertical Screen Short Drama in country level. It provides sigmate data by Type, and by Application for each country/region.(2021-2032)
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. (2021-2026)
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Benefits of purchasing QYResearch report:

Competitive Analysis: QYResearch provides in-depth Vertical Screen Short Drama competitive analysis, including information on key company profiles, new entrants, acquisitions, mergers, large market shear, opportunities, and challenges. These analyses provide clients with a comprehensive understanding of market conditions and competitive dynamics, enabling them to develop effective market strategies and maintain their competitive edge.

Industry Analysis: QYResearch provides Vertical Screen Short Drama comprehensive industry data and trend analysis, including raw material analysis, market application analysis, product type analysis, market demand analysis, market supply analysis, downstream market analysis, and supply chain analysis.

and trend analysis. These analyses help clients understand the direction of industry development and make informed business decisions.

Market Size: QYResearch provides Vertical Screen Short Drama market size analysis, including capacity, production, sales, production value, price, cost, and profit analysis. This data helps clients understand market size and development potential, and is an important reference for business development.

Other relevant reports of QYResearch:
Global Vertical Screen Short Drama Sales Market Report, Competitive Analysis and Regional Opportunities 2025-2031
Global Vertical Screen Short Drama Market Outlook, In‐Depth Analysis & Forecast to 2031
Global Vertical Screen Short Drama Market Research Report 2025

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