Meal Kit Market to Reach US$ 31 Billion by 2031, Growing at 12.5% CAGR, Driven by Rising Demand for Convenient, Healthy, and Time-Saving Home Cooking Solutions | DataM Intelligence

According to DataM Intelligence, the global Meal Kit market reached US$ 12 billion in 2022 and is projected to reach up to US$ 31 billion by 2031, growing at a CAGR of 12.5% during the forecast period 2024-2031. This growth is propelled by increasing consumer preference for convenient, ready-to-cook meals amid busy lifestyles, rising adoption of health-conscious and regional cuisine options, strong expansion of online and subscription-based delivery models, growing demand for sustainable and portion-controlled meal kits, increasing penetration in urban households, and rapid rise in e-commerce and direct-to-consumer channels for meal kits.

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United States Key Industry Developments
☑️ January 2026: HelloFresh expanded its meal kit offerings with new health-conscious and family-serving options, enhancing subscription retention through personalized recommendations and sustainability-focused packaging.
☑️ January 2026: Blue Apron, LLC reported strong growth in premium regional cuisine and omnivore kits, securing partnerships with major grocery chains for retail availability and wider consumer reach.
☑️ December 2025: Green Chef Corporation advanced its organic and plant-based meal kits, gaining traction among environmentally conscious consumers with new two-serving and family options.

Japan Key Industry Developments
☑️ January 2026: Japanese meal kit providers accelerated adoption of regional cuisine and health-conscious kits tailored to local tastes, supported by updated food delivery regulations and rising urban demand for convenient home cooking.
☑️ January 2026: Global and local brands showcased premium two-serving and family meal kits at major food expos in Tokyo, emphasizing fresh ingredients and easy preparation for working households.
☑️ December 2025: Growing e-commerce and hypermarket penetration of meal kits, driven by increasing dual-income families and preference for nutritious, time-saving meal solutions.

Key Mergers and Acquisitions
✦ January 2026: HelloFresh acquired a regional meal kit startup to expand its health-conscious and regional cuisine portfolio and strengthen subscription-based delivery capabilities.
✦ December 2025: Blue Apron, LLC completed a strategic acquisition of a specialty food tech company to enhance its personalization and supply chain efficiency for omnivore and family-serving kits.
✦ November 2025: Green Chef Corporation secured a licensing agreement with a plant-based ingredient innovator to accelerate development of premium non-dairy and vegan meal kit options.

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Market Segmentation Analysis
- By Type: Health-Conscious Meal Kit holds significant and fastest-growing share due to rising consumer focus on nutrition, low-calorie, high-protein, and organic options; Regional Cuisine Meal Kit grows rapidly with demand for authentic global flavors and premium experiences; Omnivore Meal Kit remains dominant for broad appeal across households; Others include vegetarian, vegan, and specialty kits.
- By Serving: Two Serving leads for single and couple households, offering convenience and portion control; Family Serving expands quickly with demand for cost-effective, larger-portion kits for multi-person households; Others include single-serve and bulk options for diverse needs.
- By Distribution Channel: Online dominates and grows fastest through subscription models, direct-to-consumer platforms, and e-commerce convenience; Hypermarket/Supermarket gains traction with retail-ready meal kits; Convenience Stores serve impulse and quick-grab needs; Others include specialty food stores and direct partnerships.

Regional Insights
North America commands the largest market share in the global Meal Kit market, supported by high consumer spending on convenience foods, strong subscription adoption from leading brands like HelloFresh and Blue Apron, widespread online and retail availability, preference for health-conscious and premium options, and established logistics infrastructure enabling fresh delivery.
Asia-Pacific remains the fastest-growing region, fueled by rapid urbanization, rising dual-income households, increasing disposable income in China, India, and Southeast Asia, growing acceptance of meal kits as time-saving solutions, expansion of e-commerce and hypermarket channels, and aggressive market entry by global and local players.

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Key Players
The market includes leading companies such as Blue Apron, LLC, Gobble, Inc., CHEFD, Ahold, Gousto, PeachDish, HelloFresh, Plated, Green Chef Corporation, The Purple Carrot, and others.

Key Highlights (Top 5 Key Players)
✦ HelloFresh - Market leader with extensive subscription-based meal kits, offering diverse health-conscious, regional cuisine, and family-serving options, known for fresh ingredients, easy recipes, and strong customer retention through personalization and sustainability initiatives across North America and Europe.
✦ Blue Apron, LLC - Premium provider focusing on high-quality, chef-designed recipes in omnivore and health-conscious categories, with emphasis on two-serving and family options, strong retail partnerships, and innovation in sustainable packaging and ingredient sourcing.
✦ Green Chef Corporation - Specializes in organic, plant-based, and health-focused meal kits, appealing to environmentally conscious and wellness-oriented consumers, with convenient two-serving and family formats delivered via online and specialty channels.
✦ Gousto - Fast-growing player with flexible, recipe-driven meal kits emphasizing fresh, seasonal ingredients and regional flavors, popular for time-saving convenience and variety in two-serving and family options through direct-to-consumer and e-commerce models.
✦ The Purple Carrot - Leading in plant-based and vegan meal kits, offering nutritious, chef-curated recipes in convenient formats, strong focus on health-conscious consumers, and expanding presence in online and specialty retail channels with clean-label appeal.

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