Press release
Lingerie Market Expands as Demand for Comfort and Inclusivity Rises
Lingerie Market
Lingerie Market Overview & CAGR
The global lingerie market is experiencing consistent and impressive growth driven by lifestyle changes and innovation in fabrics and design.
Market Size (2024): Approximately USD 50.52 billion
Expected Market Size (2033): Over USD 92.14 billion
CAGR (2025-2033): Around 7.8%
This steady CAGR reflects lingerie's shift from a necessity-based product to a lifestyle and fashion-driven category. From everyday bras to premium shapewear and luxury collections, lingerie now appeals to multiple consumer segments worldwide.
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Market Dynamics
Fashion-Driven Transformation
Lingerie is no longer hidden beneath clothing-it is shaping fashion trends. Bralettes, corsets, and bodysuits are now styled as outerwear, especially among younger consumers influenced by social media and runway trends.
Rise of Digital Retail
Online platforms have transformed lingerie shopping. Virtual try-ons, size guides, and personalized recommendations reduce hesitation and returns, making e-commerce one of the fastest-growing distribution channels.
Material & Design Innovation
Advancements in breathable fabrics, seamless stitching, stretch technology, and eco-friendly materials have elevated comfort and durability, enhancing customer satisfaction and brand loyalty.
Key Growth Drivers
Increasing Fashion Awareness
Consumers increasingly view lingerie as an extension of personal style rather than just functional wear. This shift is boosting demand for trendy, premium, and designer lingerie.
Growing Female Workforce & Income
With more women joining the workforce globally, spending power has increased-leading to higher demand for premium, comfortable, and stylish lingerie.
E-Commerce Boom
Online shopping provides privacy, variety, and convenience. Subscription models, influencer marketing, and social commerce are accelerating lingerie sales worldwide.
Body Positivity & Inclusivity
Brands offering extended size ranges, adaptive lingerie, and diverse representation are winning consumer trust and expanding their customer base.
Focus on Sustainability
Environmentally conscious consumers are driving demand for lingerie made from organic cotton, recycled fabrics, and low-impact dyes.
Emerging Opportunities in the Lingerie Market
The lingerie industry presents several high-growth opportunities:
Direct-to-Consumer (DTC) Brands: Personalized shopping experiences and data-driven marketing strategies are reshaping brand-consumer relationships.
Luxury & Premium Lingerie: High-end materials, exclusive designs, and superior craftsmanship are attracting affluent consumers.
Functional & Performance Lingerie: Sports bras, shapewear, maternity wear, and adaptive lingerie are growing rapidly.
Technology Integration: AI-based size recommendations and smart fitting tools are reducing return rates and enhancing customer satisfaction.
Untapped Emerging Markets: Rapid urbanization and smartphone penetration in developing regions present significant growth potential.
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Lingerie Market Segmentation
By Product
Bra
Knickers
Loungewear
Shapewear
Other
By Material
Cotton
Satin/Synthetic Silk
Woollen
Polyester
Velvet
Others
By Price
Low
Medium
High
By Distribution Channel
Offline
Supermarket/Hypermarket
Specialty Stores
Multi Brands Stores
Online
E-commerce
Company-owned Website
Key Industry Players
1. Hanes brands Inc (US)
2. Fruit of the Loom (US)
3. Jockey International (US)
4. Lise Charmel (US)
5. Venies (US)
6. Victoria's Secret (US)
7. Gap, Inc. (US)
8. Bare Necessities (US)
9. Calvin Klein (US)
10. Triumph International (Germany)
11. Nubian Skin (UK)
12. Calida (Switzerland)
13. Hunkemoller (Netherlands)
14. Wacoal Holdings (Japan)
15. Uniqlo Co., Ltd. (Japan)
16. Aimer Group (China)
17. Mani Form (China)
18. Embry Form (China)
19. Ordifen (China)
20. Oleno International Company Ltd. (China)
21. Cosmo-lady (China)
22. Essentie (HongKong)
23. Hoplun Group (Hong Kong)
24. Hop Lun Limited (Hong Kong)
25. MAS Holdings (Sri Lanka)
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Regional Dominance & Market Insights
Asia-Pacific: Market Leader
Asia-Pacific dominates the global lingerie market, accounting for the largest revenue share. Factors include a growing middle class, increasing fashion awareness, and strong e-commerce penetration.
North America
A mature but high-value market driven by premium lingerie, comfort-focused designs, and strong brand presence.
Europe
Known for luxury and fashion-centric lingerie, Europe remains a key region with strong demand for premium and sustainable products.
Latest Developments & Trends (2024-2026)
Lingerie-inspired outerwear continues to dominate global fashion trends.
Brands are launching inclusive collections featuring broader size ranges and adaptive designs.
Sustainable lingerie lines using recycled and organic materials are gaining traction.
Smart sizing tools and AI-powered recommendations are becoming standard across online platforms.
Comfort-first designs are outperforming heavily structured traditional lingerie.
Frequently Asked Questions:
1] What is the growth rate of the Global Lingerie Market?
Ans. The Global Lingerie Market is growing at a significant rate of 7.8 % during the forecast period.
2] Which region is expected to dominate the Global Lingerie Market?
Ans. Asia Pacific is expected to dominate the Lingerie Market during the forecast period.
3] What was the Global Lingerie Market size in 2024?
Ans: The Global Lingerie Market size was USD 50.52 Billion in 2024.
4] Which are the top players in the Global Lingerie Market?
Ans. The major top players in the Global Lingerie Market are HanesBrands Inc(US), Fruit of the Loom (US), Jockey International (US), Lise Charmel (US), Venies (US), Victoria's Secret (US), Gap, Inc. (US), Bare Necessities (US), Calvin Klein (US), Triumph International (Germany), Nubian Skin (UK) and others.
5] What are the factors driving the Global Lingerie Market growth?
Ans. The increasing number of working women across the globe and rising consumer preferences for fashionable apparel products are expected to drive market growth during the forecast period.
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