Probiotic Cultures Market Set for Steady Growth to USD 9.18 Billion by 2031, Led by North America's 34.55% Market Share | DataM Intelligence

The Global Probiotic Cultures Market reached USD 6.12 billion in 2022 and is expected to reach USD 9.18 billion by 2031, growing with a CAGR of 5.2% during the forecast period 2024-2031.

Market growth is driven by rising consumer awareness of gut health benefits, increasing demand for functional foods and beverages, and expanding applications in dairy, nutraceuticals, and animal feed. Advancements in microbial strain engineering, growing prevalence of digestive disorders, surging investments in microbiome research, and supportive regulatory frameworks for probiotics are further accelerating market expansion.

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United States: Key Industry Developments
✅ December 2025: Chr. Hansen launched a new strain of probiotic cultures optimized for gut-brain axis health in the US market, targeting mental wellness supplements amid rising consumer interest in cognitive probiotics.​

✅ November 2025: DuPont Nutrition & Biosciences introduced a high-potency probiotic blend for infant formula applications, enhancing immune support and available through major US retailers.​

✅ October 2025: Nestlé Health Science expanded its US portfolio with a synbiotic product featuring novel probiotic cultures and prebiotics, focusing on digestive resilience for adults.​

Asia Pacific / Japan: Key Industry Developments
✅ December 2025: Yakult Honsha released an advanced probiotic culture drink in Japan with enhanced viability for shelf stability, leveraging FOSHU approval to boost daily immune health consumption.​

✅ November 2025: Morinaga Milk Industry unveiled a new probiotic strain tailored for elderly gut health in Asia Pacific markets, including Japan and Australia, amid aging population demands.​

✅ October 2025: Meiji Holdings launched non-dairy probiotic cereals in Japan and Thailand, achieving over 15% market growth through innovative formats like oatmeal for breakfast routines.​

Key Mergers and Acquisitions:
✅ PepsiCo expanded its functional beverage portfolio by acquiring Poppi, a prebiotic soda brand valued at $1.95 billion in March 2025, targeting health-conscious consumers in the probiotic-adjacent market.​

✅ Nestlé Health Science acquired a majority stake in Persona Nutrition in May 2024 to bolster its personalized probiotics and digital health offerings, enhancing probiotic market capabilities.​

✅ Danone acquired The Akkermansia Company to advance next-generation probiotics expertise, while ADM purchased Probiotics International Limited for GBP 185 million to consolidate in specialized supplements.​

Market Segmentation Analysis:
-By Product Type: Capsules Dominate for Convenience
Capsules lead with 45% share in 2024, prized for precise dosing, long shelf life, and easy swallowing in daily probiotic routines. Tablets follow at 25%, offering affordability and chewable options for broader appeal. Gummy capture 20%, popular among children and for palatable flavors driving compliance. Others, like powders and liquids, hold 10%, suited for customizable mixing in beverages.

-By Application: Dietary Supplements Lead Consumer Demand
Dietary supplements command 40% share, boosted by health-conscious trends for gut health and immunity support. Food industry follows at 25%, integrating probiotics into yogurt and fermented products. Pharmaceutical industry takes 15%, targeting therapeutic uses like IBS treatment. Animal feed holds 10%, cosmetics 5%, and others 5%, with animal nutrition growing via pet wellness.

-By End User: Human Segment Holds Highest Share
Human end users dominate at 70% share, fueled by rising awareness of microbiome benefits in wellness products. Animal segment captures 30%, driven by livestock probiotics for better digestion and growth efficiency.

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Why is the Probiotic Cultures Market Growing?
The rapid expansion of the Probiotic Cultures Market in 2026 stems from heightened consumer focus on gut health and preventive wellness amid rising digestive issues worldwide.​

-Rising Health Awareness
Consumers increasingly seek probiotics for immune support and digestive balance, driven by growing recognition of gut microbiome benefits in managing conditions like IBS and inflammation. This shift toward functional foods and supplements boosts demand, especially in functional dairy and beverages.​

-Technological Innovations
Advances in strain development, such as heat-stable probiotics and microencapsulation, improve shelf-life and efficacy, enabling broader applications in food production. Ongoing R&D yields novel strains with enhanced therapeutic potential, supporting scalability.​

-Regional Market Surge
Asia-Pacific leads growth with a 39% share, fueled by population expansion, rising incomes in India and China, and supportive regulations. Government backing for functional foods and expanding middle-class consumption further accelerate adoption.​

-Preventive Healthcare Trend
Probiotics align with global preventive strategies, strengthening immunity and reducing chronic disease risks, amplified by self-medication trends in emerging regions. E-commerce and retail expansion enhance accessibility.​​

Regional Insights:
-North America leads the Probiotic Cultures Market with the highest regional share at 34.55% as of 2025, driven by advanced regulatory support from bodies like the FDA, high consumer awareness, and endorsements from healthcare providers that promote premium probiotic products in functional foods and supplements.​

-Asia Pacific follows as the second-largest region, capturing around 39% market share in recent assessments, fueled by rapid growth in countries like China and India due to expanding middle-class populations, rising disposable incomes, and strong demand for health-focused innovations amid a 9.02% CAGR projection through 2031.​

-Europe ranks third among key regions, benefiting from established demand in probiotic-fortified dairy and beverages, though specific share figures trail behind North America and Asia Pacific, supported by regulatory standardization and consumer trends toward gut health products.

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Key Players:
BioGaia | Chr. Hansen | DowDuPont | Deerland Enzymes | Lallemand | Jarrow Formulas | DSM | Kerry Group plc | Nestlé S.A. | AngelYeast Co., Ltd.

Key Highlights (Top 5 Key Players) for Probiotic Cultures Market:
-BioGaia develops, manufactures, markets, and sells probiotic products focused on gut, oral, and immune health using patented Lactobacillus reuteri strains.

-Chr. Hansen supplies probiotic cultures and strains for food, beverages, dietary supplements, and animal feed applications worldwide.

-DowDuPont (now DuPont Nutrition & Biosciences) produces probiotic cultures for dairy, beverages, and functional foods, emphasizing strain stability and viability.

-Deerland Enzymes develops and manufactures probiotic enzyme blends and cultures for dietary supplements and functional foods targeting digestive health.

-Lallemand provides specialized probiotic cultures, including bacteria and yeast strains, for baking, beverages, dairy, and dietary supplements.

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