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Nutraceuticals Market to Reach US$ 874.97 Billion by 2032, Growing at 7.10% CAGR, Driven by Rising Demand for Immune Health, Digestive Wellness, and Functional Foods | DataM Intelligence
Nutraceuticals Market
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United States Key Industry Developments
☑️ January 2026: Nestlé S.A. expanded its functional nutrition portfolio with new probiotic-enriched beverages and immune-support supplements, securing major retail placements amid rising demand for preventive wellness.
☑️ January 2026: Abbott Nutrition reported accelerated growth in personalized and clinical nutrition products, with updated formulations targeting digestive and cognitive health.
☑️ December 2025: GNC Holdings, LLC launched innovative dietary supplements featuring herbals and peptides, gaining traction through online and specialty store channels.
☑️ December 2025: Garden of Life strengthened its plant-based and organic nutraceutical lines, partnering with e-commerce platforms for broader consumer access.
Japan Key Industry Developments
☑️ January 2026: Japanese consumers increased uptake of functional foods and supplements for immune and digestive health, supported by updated national guidelines promoting preventive nutrition.
☑️ January 2026: Global and local brands showcased advanced prebiotics, probiotics, and herbal formulations at major health and nutrition expos in Tokyo, emphasizing cognitive and heart health benefits.
☑️ December 2025: Growing demand for weight management and bone & joint health nutraceuticals in aging populations, driven by e-commerce growth and rising wellness awareness.
Key Mergers and Acquisitions
✦ Nestlé S.A. acquired a specialized nutraceutical startup focused on microbiome and probiotic technologies to enhance its functional beverages and supplements portfolio.
✦ Bayer AG completed a strategic acquisition of a plant-based ingredient innovator to strengthen its vitamins, minerals, and herbal offerings.
✦ Glanbia plc secured a licensing agreement with an advanced fermentation company to advance next-generation prebiotics and proteins for sports nutrition and clinical applications.
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Market Segmentation Analysis
By Type: Vitamins & Minerals and Prebiotics & Probiotics lead; followed by Herbals, Proteins & Peptides, and Others.
By Product: Functional Food and Dietary Supplements dominate; followed by Functional Beverages and Others.
By Source: Plant-Based ingredients hold the largest share; followed by Animal-Based and Microbial.
By Distribution Channel: Supermarkets/Hypermarkets and E-Commerce grow rapidly; followed by Specialty Stores, Drug Stores/Pharmacies, and Convenience Stores.
By Application: Immune Health, Digestive Health, and Sports Nutrition are prominent; followed by Heart Health, Bone & Joint Health, Cognitive Health & Mental Wellness, Weight Management, and Others.
Regional Insights
North America commands the largest market share in the global Nutraceuticals market, supported by high consumer awareness of preventive health, strong demand for vitamins & minerals and probiotics, advanced R&D in functional foods and personalized nutrition, favorable regulatory environment for dietary supplements, and widespread adoption across retail and e-commerce channels. Asia-Pacific remains the fastest-growing region, fueled by rapidly rising health-conscious middle-class population, increasing disposable income, expanding functional food and beverage markets, growing e-commerce penetration, government initiatives for wellness and preventive care, and aggressive market entry by global players in emerging economies.
Growth Drivers
✦ Escalating consumer shift toward preventive healthcare and wellness-focused nutrition
✦ Strong demand for immune health, digestive health, and cognitive support products
✦ Rapid growth in plant-based, probiotic, and herbal-based nutraceuticals
✦ Increasing e-commerce and direct-to-consumer distribution channels
✦ Advancements in functional ingredients and clinical-backed formulations
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Key Players
The market includes leading companies such as Danone S.A., Glanbia plc, Nestlé S.A., Bayer AG, Abbott Nutrition, GNC Holdings, LLC, Garden of Life, NOW Foods, Kellanova, Parry Nutraceuticals Limited, and others.
Key Highlights (Top 5 Key Players)
✦ Nestlé S.A. - Leading with extensive functional foods, beverages, and personalized nutrition offerings.
✦ Danone S.A. - Dominating in probiotic-enriched products for digestive and immune health.
✦ Glanbia plc - Strong in sports nutrition and protein-based nutraceuticals.
✦ Abbott Nutrition - Advancing clinical and preventive nutrition solutions.
✦ Bayer AG - Providing a broad range of vitamins, minerals, and herbal supplements.
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