Data Backup and Recovery Software Market to Reach USD 26.3 Billion by 2030 | Strong 10.6% CAGR | North America Leads with 38% Share | Key Players: IBM, Oracle, Dell, Commvault, Veritas, Microsoft

Market Overview

The Global Data Backup and Recovery Software Market reached US$ 11.1 billion in 2022 and is projected to grow to US$ 26.3 billion by 2030, expanding at a CAGR of 10.6% from 2023 to 2030. The exponential growth of digital data across industries has heightened concerns about data loss due to cyberattacks, hardware failures, human errors, and unforeseen disasters. As the frequency and sophistication of ransomware and malware attacks continue to rise, organizations are increasingly implementing robust data protection frameworks to ensure business continuity and regulatory compliance. Data backup and recovery solutions play a critical role in safeguarding business integrity by enabling rapid restoration of data following accidental deletion, system failure, or security breaches. These solutions have become essential components of modern disaster recovery strategies, allowing enterprises to minimize downtime and operational disruption. According to Stellar Data Recovery, nearly 70% of employees successfully recover their data following malware or phishing incidents, though the average downtime cost reaches approximately US$ 5,600 per minute, emphasizing the growing importance of reliable and scalable data backup and recovery software in enterprise IT environments.

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Recent Developments:

✅ December 2025: Veeam Software completed the acquisition of Securiti AI, creating an integrated platform that enhances data protection and privacy management capabilities within backup and recovery solutions, especially for cloud and AI-driven environments.

✅ November 2025: The industry witnessed a surge in adoption of AI-driven backup and recovery technologies, integrating intelligent automation, ransomware detection, and SaaS data protection for improved resilience and performance.

✅ August 2025: Hewlett Packard Enterprise (HPE) unveiled AI-powered security and data protection solutions, integrating with major providers like Commvault, Cohesity, and Veeam to enhance hybrid cloud data resilience and backup efficiency.

✅ April 2023 - IBM: IBM launched its next-generation system, IBM z16TM, introducing real-time AI capabilities for large-scale transaction processing. The system features an integrated on-chip AI accelerator that enables latency-optimized inferencing, allowing organizations to analyze transactions in real time while maintaining data security. IBM z16 serves as a strategic platform for critical business operations, enhancing both performance and data protection.

✅ April 2022 - NTT DOCOMO and Oracle: NTT DOCOMO, Japan's largest mobile operator, selected Oracle Cloud Infrastructure (OCI) to develop its ALADIN customer information management system. This transition to a cloud-based environment enhances scalability, improves service delivery, and strengthens data management. Additionally, NTT DOCOMO migrated its on-premises Oracle Database to the Oracle Database Cloud Service on OCI, improving performance and operational efficiency.

✅ February 2023 - Dell Technologies: Dell Technologies announced enhancements to its data protection and cybersecurity solutions to improve cyber resiliency for organizations. The upgrades include AI-driven resilience capabilities and operational security improvements aligned with Zero Trust architectures, designed to mitigate the growing risk of cyberattacks and data loss.

Mergers & Acquisitions

✅ January 2026: Rubrik acquired a cloud security and data compliance startup to strengthen its unified data protection and zero-trust backup platform, expanding its capabilities in ransomware recovery and regulatory compliance.

✅ December 2025: Veeam Software completed its acquisition of Securiti AI, integrating advanced privacy management and AI-driven threat detection into its enterprise data protection suite.

✅ November 2025: Commvault announced the acquisition of a cloud backup automation company to enhance its SaaS-based data protection offering and accelerate its transition toward an AI-first data resilience strategy.

✅ September 2025: Cohesity merged with a leading cloud data management firm to expand hybrid cloud backup services and strengthen its global customer reach across enterprise and government sectors.

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Key Players:
International Business Machines Corporation (IBM) | Oracle Corporation | CA Technologies | Dell Inc. | Commvault Systems, Inc. | Veritas Technologies LLC | Microsoft Corporation | Acronis International GmbH | NetApp, Inc. | Unitrends Corporation

Key Highlights:

• International Business Machines Corporation (IBM) - Holds an estimated 14% share, driven by its AI-powered backup and recovery solutions integrated within IBM Cloud and IBM Storage platforms, offering real-time analytics, automation, and enterprise data resilience.

• Oracle Corporation - Estimated 12% share, supported by Oracle Cloud Infrastructure (OCI) and Oracle Database Cloud Service, providing scalable data backup, recovery, and database protection across hybrid cloud environments.

• CA Technologies - Holds around 9% share, leveraging enterprise-grade backup, archiving, and data management software to support complex IT infrastructures and compliance needs.

• Dell Inc. - Estimated 11% share, strengthened by Dell Data Protection Suite and PowerProtect solutions designed to secure multi-cloud environments and streamline disaster recovery processes.

• Commvault Systems, Inc. - Holds approximately 10% share, recognized for its unified data protection, backup, and recovery platforms integrating automation, ransomware detection, and hybrid cloud capabilities.

• Veritas Technologies LLC - Accounts for roughly 9% share, providing enterprise data management and backup solutions with strong capabilities in deduplication, ransomware protection, and regulatory compliance.

• Microsoft Corporation - Estimated 8% share, supported by Azure Backup and Site Recovery services that enable seamless cloud-based data protection and business continuity for enterprises.

• Acronis International GmbH - Holds an estimated 7% share, focusing on AI-enhanced cyber protection and hybrid backup solutions for SMEs and enterprises, integrating security and data recovery in one platform.

• NetApp, Inc. - Estimated 6% share, driven by its ONTAP and Cloud Backup solutions providing efficient data management, cloud storage integration, and rapid recovery for enterprise clients.

• Unitrends Corporation - Holds around 4% share, offering all-in-one backup, disaster recovery, and business continuity solutions tailored for SMBs and mid-sized enterprises.

Market Segmentation:

➥By type, Cloud-Based solutions dominate the market with an estimated 65% share, driven by growing cloud adoption, scalability, and cost efficiency across enterprises. The On-Premises segment holds around 35%, sustained by organizations in highly regulated sectors such as banking and government that prioritize internal data control and compliance.

➥By deployment model, the Hybrid model leads with approximately 45% share, as enterprises increasingly combine on-premises and cloud environments for flexible data protection. The Public Cloud segment accounts for about 35%, supported by ease of scalability and low upfront costs, while the Private Cloud model holds nearly 20%, preferred by companies requiring dedicated infrastructure and enhanced data security.

➥By application, the BFSI sector dominates with roughly 26% share, driven by stringent regulatory compliance and critical data protection needs. The IT & Telecom sector follows with 20%, as digital transformation and remote operations fuel demand for secure data management. The Healthcare segment contributes around 18%, owing to increased protection of sensitive patient data and compliance with data privacy regulations. The Government sector represents 15%, emphasizing national data security and disaster recovery readiness. Retail holds 12%, benefiting from e-commerce expansion and customer data protection, while Other industries including manufacturing and education comprise the remaining 9%.

➥By end-user, Large Enterprises account for approximately 70% of the market, attributed to their extensive data volumes and adoption of enterprise-grade backup and recovery solutions. Small & Medium Enterprises (SMEs) represent 30%, a rapidly growing segment driven by increased awareness of data protection, the affordability of cloud-based solutions, and rising cyber threats.

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Regional Insights:

North America dominates the market with an estimated 38% share, driven by the strong presence of leading technology providers, rapid adoption of cloud-based backup solutions, and stringent data protection regulations such as HIPAA and CCPA. The region's enterprises are early adopters of AI-powered and hybrid data recovery systems, further boosting growth.

Europe holds around 27% of the market, supported by data privacy mandates under the General Data Protection Regulation (GDPR) and the growing emphasis on cybersecurity and disaster recovery infrastructure across countries like Germany, the U.K., and France.

The Asia-Pacific region accounts for approximately 22%, fueled by digital transformation initiatives, rapid cloud adoption in emerging economies such as India and China, and increasing cyberattack frequency prompting greater investment in data protection solutions.

Market Dynamics:

The growing need for data security is a major factor driving the expansion of the Global Data Backup and Recovery Software Market. With the exponential growth of digital data across industries, organizations are increasingly exposed to ransomware attacks, data breaches, and system failures, leading to potential data loss and business disruption. Backup and recovery solutions play a critical role in safeguarding enterprise data by allowing it to be restored to its original state following cyber incidents or hardware failures. For instance, in July 2023, Synology showcased its new storage and data protection solutions including the active-active SAN UC3400 and DiskStation Manager (DSM) 7.2) at VMware Explore 2023, highlighting innovations in disaster recovery and edge data protection. Such advancements underscore the growing importance of secure, resilient data infrastructures capable of ensuring business continuity in the face of rising cybersecurity threats.

Another key driver is the growth in unstructured data volume, which now comprises approximately 80% of global digital information, including text, images, audio, and video files. According to IDC, the total volume of data created annually has reached nearly 149 zettabytes, much of which is unstructured. This surge in data complexity and volume requires scalable and high-performance backup and recovery systems to ensure availability and business continuity. Effective backup solutions safeguard unstructured data from corruption or loss while supporting analytics and insight generation critical for data-driven decision-making in modern enterprises.

Technological advancements are further propelling market growth. As organizations increasingly adopt cloud computing, AI, and big data platforms, advanced backup and recovery technologies such as application-aware backups, AI-driven threat detection, and hybrid cloud recovery systems are becoming essential to maintain data integrity. For instance, in August 2023, PETRONAS Digital, Microsoft, and Cegal entered a strategic collaboration to build a robust Microsoft Azure-based AI and data infrastructure for upstream energy operations, integrating encryption, access control, and disaster recovery measures to ensure data protection and recoverability.

However, the market also faces challenges due to the complexity of backup and recovery solutions. Implementing and managing these systems across heterogeneous IT environments can be technically demanding, requiring skilled personnel and specialized tools to handle multiple applications, operating systems, and storage platforms. According to Webtribunal, approximately 140,000 hard drives crash every week in the U.S., and nearly 20% of businesses experience major data loss every five years, highlighting the need for simplified, automated, and unified data protection solutions that minimize operational complexity and risk.

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