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Eyal Dror's Clients See 69% Lower CAC After Data-Driven Transformation

01-12-2026 12:29 PM CET | IT, New Media & Software

Press release from: Eyal Dror Consulting

Eyal Dror Consulting

Eyal Dror Consulting

Businesses Achieve Significant Customer Acquisition Efficiency Gains Through Data-Led Strategy and Digital Transformation Initiatives.

Tel Aviv, Israel - January 2026 - Eyal Dror Consulting, a digital transformation consulting firm specialising in performance optimisation and strategic growth, today announced that clients have achieved an average 69% reduction in customer acquisition cost (CAC) following data-driven transformation engagements. The findings indicate quantifiable increments of targeting accuracy, channel effectiveness, and conversion.

Eyal Dror Consulting also targets those businesses that aim to enhance the efficiency of acquisitions via evidence-based strategy, analytics application, and performance-based digital transformation. The announcement emphasizes certain customer acquisition cost reduction metrics recorded during the interaction with clients, giving businesses a point of reference for the efficiency that they can achieve once the marketing strategy is supported by data instead of assumptions or industry norms.

Market Context: Rising Costs and the Imperative for Acquisition Efficiency
The cost of acquiring a customer in most markets has gone up significantly as more and more competition in digital advertising grows, the cost of platforms goes up, and consumer attention is more divided between channels and devices. Companies have a stark choice between taking smaller and smaller returns on marketing expenditure or making a drastic change in the way in which they approach customer acquisition.

Digital transformation consulting has become a necessity because a business has realised that giving basic optimisation of an existing strategy can never overcome the structural inefficiency in the targeting, channel selection, or conversion processes. Organs are turning to partners who can identify where the inefficiencies of acquisitions lie and offer holistic solutions to the strategies, technologies, and operational implementation.

Customer Acquisition Cost Reductions Driven by Data and Strategy

Analysis of anonymised client performance data revealed seven key improvement areas contributing to the 69% CAC reduction clients achieved working with Eyal Dror Consulting:

Improvement 1 - More Accurate Targeting and Segmentation: Businesses targeted their audience more precisely through data analysis that showed which segments of customers produced the best lifetime value compared to their acquisition cost. High level of segmentation facilitated a custom message that enhanced conversion rates, as well as minimizing the media waste on unrelated impressions.

Improvement 2 - Optimised Channel Mix and Budget Allocation: Data-driven analysis of channel performance showed that there were substantial differences in the efficiency of acquisition in paid search, social media, display advertising, and other channels. The redistribution of the budget from underperforming to high-efficiency channels promptly brought CAC gains without the need to have a total increase in spending.

Improvement 3 - Improved Conversion Performance Across Funnels: Systematic funnel analysis was used to determine conversion obstacles that led to the drop-off of prospects at decision points. Solving these points of friction by optimising the landing page, user experience, and messaging refinement enhanced the percentage of prospects that became customers.

Improvement 4 - Stronger Performance Visibility Through Analytics: Many clients had not measured the real costs of customer acquisition before engagement with half-baked tracking, lack of attributions and missing cost elements that were distorting perceived effectiveness. The adoption of the extensive analytics systems disclosed the real CAC values and allowed for the decision on the optimisation.

Improvement 5 - Enhanced Campaign Optimisation Processes: Structured testing frameworks and performance review cadences facilitated the detection of winning strategies and the removal of ineffective strategies much faster. The use of data-driven marketing frameworks eliminated the use of intuition-based decision-making, which ultimately saved time and funds that would have been spent on inefficient methods.

Improvement 6 - Greater Alignment Between Data and Decision-Making: Organizational processes were redesigned such that marketing decisions were made based on performance data as opposed to personal preferences or rank. This congruency minimized the cases where strategic direction was in conflict with the performance evidence.

Improvement 7 - Sustainable Long-Term Customer Growth: The 69% CAC decrease was sustainable over time after extending the initial periods of transformation because clients established internal resources and processes that would facilitate further optimisation. The effects of efficiency improvements were that businesses were able to keep the amount of customer acquisition at a lower cost or even expand customer acquisition with no higher expense compared to the existing budgets.

Leadership Perspective on Acquisition Efficiency
"The 69% CAC reduction our clients achieved demonstrates that acquisition efficiency is fundamentally a data problem, not a budget problem," said Eyal Dror, founder of Eyal Dror Consulting. "Businesses overspending on customer acquisition typically lack the data visibility, analytical capabilities, or strategic frameworks needed to identify and address root causes of inefficiency rather than symptoms."

Methodology: CAC Reductions Verified Through Client Performance Data
The customer acquisition cost reductions cited in this announcement are based on anonymised client data tracked across multiple digital channels, customer segments, and strategy engagements over extended time periods. Eyal Dror Consulting has a strict measurement system that calculates extensive CAC baselines before the commencement of transformation work, which takes into consideration all pertinent cost elements such as media spend, platform fees, creative production, and assigned overhead.

The 69% represents the typical improvement between the measurement endpoint, which is typically six to twelve months of active transformation and optimisation, and a baseline CAC. The efficiency of individual clients differs depending on the initial level of efficiency, the nature of the industry, the intensity of competition, and the completeness of the implementation process, with some companies having large cuts and others having smaller yet still significant in terms of commerce.

Sarah A'aronsohn St 44, Ramat Gan, Israel

Eyal Dror Consulting is a digital transformation consulting firm focused on improving business performance through data-driven marketing strategy, analytics implementation, and customer acquisition optimisation. The firm deals with growth-stage companies and well-established enterprises in the technology, e-commerce, and professional services areas in need of a quantifiable increase in marketing effectiveness and ROI. Eyal Dror Consulting is a strategic consulting firm with technical implementation support that assists clients in developing sustainable competitive advantages in customer acquisition and digital performance.

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