Multiexperience Development Platforms Market Size, Growth Overview, Facts & Figures, Segmentation and Future Trends

Multiexperience Development Platforms Market by Component (Platforms, Services), Deployment Type (On-premises, Cloud), Organization Size (Large Enterprises, SMEs), Vertical (BFSI, IT & Telecom) and Region - Global Forecast to 2027.
The global multiexperience development platforms market [https://www.marketsandmarkets.com/Market-Reports/multiexperience-development-platforms-market-11136868.html?utm_campaign=multiexperiencedevelopmentplatformsmarket&utm_source=abnewswire.com&utm_medium=referral] is expected to increase at a compound yearly growth rate (CAGR) of 21.8% from USD 2.7 billion in 2022 to USD 7.2 billion by 2027, according to MarketsandMarkets projections. The major factors driving the growth of the multiexperience development platforms market include the increasing need for rapid customization and scalability.

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Platforms segment to account for larger market during the forecast period

As the number of devices, apps, and interaction modes grows, so will the demand for multiexperience development platforms. These platforms enable businesses to create web and mobile apps and voice, Augmented Reality (AR), chat, and wearable experiences, on a single platform that can be deployed across multiple devices. The COVID-19 pandemic has demonstrated that all enterprises require a technology platform that allows for rapid change. Several industries suffered significant losses, including manufacturing, tourism, and e-commerce, but mobile app development firms were operating at full capacity. Platforms, such as chatbots, AR, and VR devices, enable people to obtain information from machines in a natural, conversational manner via text and voice. The current global population using a smartphone is 6.6 billion. It means roughly 83.4% of the world's population owns a smartphone. In the second half of 2020, almost 1.3 million wearables were purchased.

Cloud deployment type to record highest growth during forecast period

Cloud platforms enable customers to simplify application extension development, optimize business processes, and accelerate business value for intelligent enterprises. Customers expect consistent, personalized, and unified digital experiences across multisensory touchpoints and modalities. Cloud platforms aid in the digitalization and mobilization of supply chains to refine processes, improve teamwork, and foster enterprise cohesion. They also enable customers to create modern web and mobile apps, as well as chatbots for a variety of applications. Many companies support development by offering low-code tools for citizen developers and professional and cloud-native developer tools that support native architectures, cross-platform app architectures, and web-based app architectures. Many applications can be deployed on any cloud and benefit from continuous delivery and DevOps capabilities. The open-source foundation optimizes resource provisioning and speed, reducing time-to-market and increasing margins. Companies assist with deploying APIs or apps on any cloud, private, public, hybrid, on-premise, or traditional server. A cloud-agnostic approach provides multi-cloud visibility and management, auto-healing, and scalability with low overhead infrastructure.

North America projected to account for largest market during forecast period

North America is a mature market with growing technological advancements. Significant companies, such as Oracle, Salesforce, Microsoft Corporation, IBM, and ServiceNow, contribute to the region's prominence. Several multiexperience development platforms aid in developing fit-for-purpose apps that work across various digital touchpoints, including mobile, wearables, web, chatbots, AR, and VR. Multiexperience apps are created using platforms, such as IBM, Microsoft, Appian, GeneXus, Oracle, Outsystems, Pega, Progress, Salesforce SAP, and Kony.

North America has the highest adoption rate of multiexperience development platforms due to the presence of numerous small, medium-sized, and large businesses in the region. This region has huge BFSI and IT markets, which is the major driving factor for multiexperience development platforms. Increased demand for multiexperience development platforms in mid-size enterprises is expected to support segmental growth. Over the forecast period, the region is expected to see significant growth opportunities. The large presence of prominent players in the region is a major factor driving the massive growth of the multiexperience development platforms market.

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Unique Features in the Multiexperience Development Platforms Market

A core unique feature of MXDPs is their ability to enable application development that works seamlessly across a broad spectrum of digital touchpoints - including mobile apps, web apps, chatbots, voice assistants, and wearable devices - all from a unified platform. This eliminates the need for separate codebases for each interface, streamlining delivery and consistency.

MXDPs differentiate themselves by incorporating cutting-edge technologies such as Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality (AR), and Virtual Reality (VR). These integrations allow developers to build intelligent features like natural language processing for conversational interfaces and immersive AR/VR experiences that enhance user engagement.

Another standout feature is extensive low-code and no-code capabilities, which empower both technical and non-technical users to design, build, and deploy apps through visual interfaces, drag-and-drop components, and reusable templates. This significantly reduces reliance on specialist developers, accelerates prototyping, and democratizes application development across teams.

MXDP solutions are designed for cross-platform compatibility, supporting various operating systems and device types without rewriting code for each target environment. This feature is particularly valuable for organizations that need to reach diverse user bases with consistent user experiences and optimized performance.

Major Highlights of the Multiexperience Development Platforms Market

Within the MXDP landscape, software platforms and cloud-based deployment models are consistently highlighted as the leading segments. Platforms that offer end-to-end development, integration, and deployment capabilities across multiple touchpoints capture the largest revenue share, while cloud-hosted solutions remain highly preferred due to their scalability, flexibility, and lower upfront infrastructure costs.

North America dominates the MXDP market, holding the largest share due to advanced IT infrastructure, high digital adoption rates, and early enterprise investment in digital transformation. Meanwhile, Asia-Pacific is poised for the fastest regional growth, driven by rising mobile penetration, government initiatives supporting digitalization, and expanding demand for multi-device experiences. Europe also maintains a strong presence, particularly in regulated sectors seeking robust, omnichannel platforms.

The market's momentum is powered by increasing integration of AI, analytics, IoT, AR/VR, and low-code/no-code tools into MXDP solutions. These technologies enable more intelligent user experiences, faster development cycles, and enhanced automation, making MXDPs attractive for enterprises aiming to deliver personalized and context-aware applications across digital ecosystems.

Across industries, IT & Telecom, BFSI (Banking, Financial Services, and Insurance), retail, healthcare and life sciences are among the largest adopters of MXDP solutions. These sectors seek to improve customer engagement, boost operational efficiency, and unify digital interfaces across channels - from mobile and web to conversational UIs and wearables. Healthcare and life sciences, in particular, are expected to register faster growth due to an increased focus on patient-centric applications.

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Top Companies in the Multiexperience Development Platforms Market

Some prominent players across all service types profiled in the multiexperience development platforms market study include Salesforce (US), SAP (Germany), Outsystems (US), Oracle (US), Microsoft (US), Mendix (US), Pegasystems (US), Progress (US), IBM (US), and ServiceNow (US).

Salesforce (US) :

Salesforce focuses on inorganic growth strategies, such as product launches, partnerships, collaborations, and acquisitions. In November 2022, it launched a new product, Marketing Effectiveness Bundle, to consolidate marketing technology tools onto a single platform. This product would enable businesses to exceed customer expectations, reduce costs, and drive efficient growth. Similarly, in June 2022, it introduced new Customer 360 innovations to connect marketing, commerce, and service data on a single platform, to allow businesses to connect, automate, and personalize every interaction while building trust at scale. Likewise, in June 2021, Salesforce and Amazon Web Services expanded their global strategic partnership, making it easier for customers to use the full set of Salesforce and AWS capabilities to quickly build and deploy powerful new business applications that accelerate digital transformation.

Outsystems (US) :

OutSystems, another key vendor in the multiexperience development platforms market, offers a low-code development platform that enables businesses to create, deploy, and manage omnichannel enterprise applications. The application runs on cloud, on-premises or in hybrid environments. OutSystems released a free version of the platform in 2014, allowing developers to create and deploy web and mobile applications in personal cloud environments. For both the paid and unpaid versions, the current version is 11. Engineers designed every aspect of the OutSystems platform with obsessive attention to detail to help organizations build enterprise-grade apps and transform their businesses faster.

SAP (Germany)

SAP offers multiexperience development platforms that enable businesses to create immersive, personalized, and intuitive user experiences across various devices and touchpoints. Their comprehensive suite of tools includes SAP Fiori for user experience design and SAP Cloud Platform for building and deploying multiexperience applications.

Oracle (US)

Oracle provides multiexperience development platforms empowering organizations to create modern, responsive, and intelligent applications for diverse user interactions. Their platform includes Oracle Visual Builder Studio, Oracle Digital Assistant, and Oracle Application Express, facilitating rapid application development and deployment.

Microsoft (US):

Microsoft's multiexperience development platform enables developers to build immersive, cross-platform applications with rich user interfaces and intelligent capabilities. Their offerings include Microsoft Power Platform, Xamarin, and Azure App Service, providing tools for low-code development, mobile app development, and cloud integration.

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