Press release
Pandan Tea Market Know the Scope and Trends
According to the latest research by InsightAce Analytic, the Global Pandan Tea Market Size is valued at USD 352.59 million in 2025 and is predicted to reach USD 736.94 million by the year 2035 at a 8.1% CAGR during the forecast period for 2026 to 2035.
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Pandan tea, an aromatic herbal infusion made from pandan leaves, is valued for its subtle sweetness and calming fragrance. Traditionally used in Southeast Asian cuisine, it has gained broader popularity due to its relaxing effects and associated health benefits.
Rich in antioxidants, pandan tea is believed to support digestion, reduce blood sugar levels, and help manage inflammation. The growing demand for sugar-free and caffeine-free beverages among health-conscious consumers is further driving market interest. However, high production costs and limited consumer awareness have constrained market expansion. Concurrently, increasing emphasis on self-care and natural wellness solutions is boosting the popularity of pandan tea, as more consumers seek natural and beneficial options to support overall health.
List of Prominent Players in the Pandan Tea Market:
• Tsaa Laya
• ETTE TEA COMPANY
• My Blue Tea
• Rishi Tea & Botanicals
• FreshDrinkUS
• Dilmah Ceylon Tea Company PLC
• T2 Tea
• Zhejiang Chunli Tea Co., Ltd.
• WILD & TEA
• Thienthanhtea Ltd.
• Tea Too Pty Ltd.
• Thienthanhtea Ltd
• Gong Cha
• Royal T Group Pte Ltd
Market Dynamics:
Drivers-
The growth of the pandan tea market is primarily driven by the rising consumer preference for herbal and natural alternatives to conventional caffeinated beverages. Health-conscious consumers are increasingly attracted to pandan tea for its unique flavor and potential wellness benefits. Additionally, the global appreciation of Southeast Asian cuisine has contributed to growing demand. The increasing interest in fragrant, soothing beverages with medicinal properties, alongside the expanding wellness and self-care movement, is further supporting market expansion.
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Challenges:
Despite its rising popularity, the pandan tea market faces several challenges that may limit growth. High production and processing costs, coupled with limited consumer awareness, remain significant barriers. Furthermore, pandan tea competes with more established herbal teas, positioning it as a niche product in the global market. Seasonal fluctuations in pandan leaf yield can also disrupt the supply chain and result in potential price volatility.
Regional Trends:
The Asia-Pacific region is expected to hold a substantial share of the pandan tea market, driven by urban populations increasingly adopting wellness-focused lifestyles. Cultural familiarity with pandan-based beverages and growing awareness of natural health products are contributing to regional market growth.
In Europe, pandan tea is gaining traction due to rising demand for unique, functional beverages. Consumers in the region are becoming more aware of the health benefits of herbal teas, and increasing preference for organic and all-natural products is further promoting market expansion. This growing interest in innovative wellness beverages positions Europe as a key emerging market for pandan tea.
Recent Developments:
• In August 2024, Dilmah, a world-renowned Sri Lankan family-owned tea firm, and the Climate Vulnerable Forum (CVF) inked an MoU to promote climate resilience and sustainable agriculture.
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Segmentation of Pandan Tea Market-
By Form-
• Loose Leaves
• Powder
• Tea Bags
By Distribution Channel-
• Offline
• Online
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of the Middle East and Africa
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InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain a competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets, and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.https://www.insightaceanalytic.com/images_data/148861653.
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