Press release
Nutricosmetics Market Expected to Reach USD 17.4 Billion by 2031, Growing at a CAGR of 9.3%, North America Leads with 35% Share | Key Players Gelita AG, Functionalab, Herbalife Nutrition
Nutricosmetics
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Recent Developments
✅ August 2025: TOSLA Nutricosmetics introduced VELIOUSTM 3.0 Flavor Technology, improving taste and consumer experience through advanced flavor-masking innovations in liquid nutricosmetic formulations.
✅ July 2025: Herbalife Nutrition launched MultiBurn, a new botanical‐blend weight‐management supplement that expands its presence in the beauty and wellness category.
✅ March 2025: Kirin Holdings and Blackmores introduced the LC Plasma Powder 4 Benefits Formula, a new nutricosmetic product leveraging Kirin's proprietary LC‐Plasma ingredient for enhanced wellness benefits.
✅ December 2024: SAPPE Beauti launched two new functional beauty beverages Beauti Gluta Glory and Beauti Passion targeting Gen Z consumers with tasty, skin‐supporting formulations.
✅ January 2025: Brenntag partnered with Cambrium to introduce NovaColl vegan collagen in the UK and European markets, offering a precision‐fermented, sustainable collagen alternative for skin health.
✅ March 2025: Herbalife Nutrition acquired a 51% stake in Link BioSciences to strengthen its personalized nutrition and nutricosmetics portfolio.
Mergers & Acquisitions
✅ March 2025: Herbalife Nutrition acquired a 51% stake in Link BioSciences and purchased Pro2col Health and Pruvit Ventures to broaden its personalized nutrition and nutricosmetics portfolio.
✅ April 2024: Vector Consumer Ltd acquired Pura Collagen, expanding its health and wellness product offerings to include innovative nutricosmetic solutions.
✅ January 2025: Wellful completed the acquisition of Ancient Nutrition, becoming one of the largest independent vitamins, minerals, and supplements platforms (including nutricosmetics) in North America.
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Key Players:
• Gelita AG - Holds a 16.5% share, driven by its collagen peptides and bioactive protein solutions used in nutricosmetic formulations for skin, hair, and nail health.
• Functionalab - Holds a 15.2% share, supported by customized functional ingredients and active compounds for beauty-from-within products.
• Herbalife Nutrition - Holds a 14.8% share, fueled by personalized nutrition and beauty supplements across global markets.
• Amway - Holds a 13.6% share, driven by Nutrilite beauty supplements combining plant-based nutraceuticals and functional ingredients.
• Lucas Meyer Cosmetics - Holds a 9.7% share, supported by cosmetic actives and functional ingredients for skin health-focused nutricosmetics.
• Vitabiotics Ltd. - Holds an 8.9% share, fueled by its Wellman and Wellwoman beauty supplements targeting hair, skin, and nails.
• Origo Cosmeceuticals Private Ltd - Holds a 7.8% share, offering active cosmetic ingredients for functional and anti-aging nutricosmetic products.
• GNC Holdings Inc. - Holds a 6.5% share, supported by dietary supplements and nutraceuticals with beauty benefits.
• Sabinsa Cosmetics - Holds a 5.1% share, driven by plant-derived actives and proprietary botanical extracts for skin health.
• Robis S.L. - Holds a 3.9% share, providing specialized functional ingredients and nutraceutical solutions for cosmetic applications.
Market Segmentation:
By Type:
• Supplements - Dominates the market with a 45% share, including capsules, tablets, and powders that deliver targeted skin, hair, and nail benefits.
• Functional Food and Beverages - Accounts for 35% share, comprising beauty drinks, bars, and fortified foods that support skin health and overall wellness.
By Application:
• Skincare - Leads with a 50% share, targeting anti-aging, hydration, and skin tone improvement.
• Haircare - Holds a 30% share, focused on hair growth, strength, and shine.
• Nailcare - Accounts for 20%, enhancing nail strength, growth, and appearance.
By Ingredient:
• Vitamins - Represent 25% share, widely used for skin, hair, and nail health.
• Carotenoids - Hold 15% share, providing antioxidant and photoprotective benefits for skin.
• Omega 3 Fatty Acids - Account for 10%, supporting skin elasticity and anti-inflammatory effects.
• Collagen Peptides - Lead with a 30% share, targeting skin firmness, hydration, and anti-aging.
• Probiotics - Represent 20% share, improving gut health and its connection to skin wellness.
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Regional Insights:
➥ North America - Holds a 35% share, driven by high consumer awareness of beauty-from-within products, widespread adoption of dietary supplements, and strong presence of major nutricosmetic companies in the U.S. and Canada.
➥ Europe - Accounts for 25% share, supported by rising demand for functional foods and beverages, stringent cosmetic regulations, and growing interest in anti-aging and skin wellness products in countries like Germany, France, and the U.K.
➥ Asia-Pacific - Represents 30% share, fueled by rapid urbanization, increasing disposable income, and growing adoption of beauty supplements in China, Japan, South Korea, and India.
Market Dynamics:
The nutricosmetics market is being fueled by several key factors, foremost among them the rising global geriatric population. As consumers age, there is increasing demand for products that combine health and beauty benefits. The trend of "beauty from within" is gaining traction, particularly in developed economies, as older adults seek minimally invasive solutions to maintain skin, hair, and nail health. According to UN predictions, by 2050, 21% of the global population will be aged 60 years or older, up from 10% in 2000, signaling a growing market opportunity for nutricosmetics.
In addition, the popularity of wellness and self-care products is driving the market, as consumers increasingly seek supplements and functional foods that support overall health, immunity, metabolism, and vitality. The trend is further boosted by new product launches from leading players. For example, in December 2022, Nutrilitius expanded its portfolio with gummy supplements designed to strengthen bones, improve metabolism, support immunity, aid digestion, and promote liver and sexual health. These innovations reflect the growing consumer preference for convenient, multi-benefit nutricosmetic solutions.
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