U.S. Vitamins & Minerals Supplements Market Hits USD 35.1 billion by 2035, as Preventive Nutrition Gains Momentum. Key players:- Lonza Group, BASF SE, Koninklijke DSM N.V

The Global Vitamins and Minerals Supplements Market was estimated at 135.3 USD Billion in 2024. The Vitamins Minerals Supplements industry is projected to grow from 142.38 USD Billion in 2025 to 237.1 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.23% during the forecast period 2025 - 2035

DataM Intelligence unveils its latest report on the " Vitamins and Minerals Supplements Size 2025," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.

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United States: Key Industry Developments
✅ December 2025: Pfizer expanded its Centrum multivitamin line with a new personalized nutrition platform integrating AI-driven quizzes for tailored vitamin and mineral blends, targeting personalized immune and energy support amid rising demand for customized supplements.

✅ November 2025: Nature's Bounty launched a gummy-based mineral supplement series enriched with magnesium and zinc for stress relief and sleep aid, featuring plant-based sourcing to appeal to vegan consumers and boost e-commerce sales.

✅ October 2025: The FDA approved expanded health claims for vitamin D-fortified supplements by Abbott Nutrition, emphasizing bone health benefits for aging populations, driving a 15% uptick in retail distribution partnerships.

Japan Country : Key Industry Developments
✅ December 2025: Fancl Corporation introduced a high-absorption collagen-vitamin C mineral complex in tablet form, designed for skin health and joint support, gaining rapid adoption through Japan's pharmacy networks amid wellness trends.

✅ November 2025: Eisai Co. partnered with local firms to launch an omega-3 and multimineral softgel for cognitive health, supported by MHLW subsidies promoting preventive nutrition in elderly care protocols.

✅ October 2025: Otsuka Pharmaceutical rolled out a sustainable algae-based vitamin B12 and iron supplement line, focusing on eco-friendly packaging and targeting urban consumers concerned with dietary deficiencies.

Vitamins and Minerals Supplements Market Dynamics and Trends
Rising interest in nutrition is driving the growth of the vitamins and minerals supplement market

The increasing awareness of human nutrition and preventive healthcare among people is attributed to the growing demand for vitamins and mineral supplements globally. The prevalence of vitamin deficiencies due to hectic lifestyles and loss of nutrition during processing food is likely to entice people towards considering vitamins and minerals supplementation. In low-income countries, supplementation is highly recommended where particular micronutrient deficiencies like iodine, iron, zinc and vitamin A are prevalent or where food-based interventions such as dietary modification, fortification or provision of food are unable to achieve insufficient intake. The World Health Organization (WHO) estimates that more than two billion people suffer from micronutrient deficiency globally. Nearly 70% of the population in every age group consume dietary supplements with increasing age. Also, vitamins and mineral supplements are especially recommended for pregnant ladies and age groups of 40 and above. Countries like Sierra Leone, Lesotho, Afghanistan, Nigeria with higher malnutrition cases can be an opportunity for the vitamins and minerals supplements market.

According to studies, minerals taken as supplements can also be toxic. For instance, phosphorus can cause diarrhea at doses above 750 mg/d, with dosage being more than 400 mg/d, magnesium can cause diarrhea while lower doses can result in mild nausea and vomiting. Other minerals like zinc and iron can result in nausea and diarrhea too. These risks might hinder the growth of the vitamins and minerals supplements market.

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Vitamins and Minerals Supplements Market Segmentation Analysis
Multivitamin tablets are the proliferating type

Multivitamins are highly consumed among all types of vitamins and minerals supplements. These multivitamin tablets majorly help the working population meet their daily nutrition level as the vitamins and minerals in this multivitamin capsule can effectively reduce stress and depression symptoms. For instance, Vitamin B stimulates the nervous system to produce stress relief hormones. Consuming enough vitamins and minerals can improve brain functions and affect mood. According to a survey conducted by the National Institute of Mental Health estimation, around 40% of Americans above 50 age group consume multivitamin tablets.

Vitamins and Minerals Supplements Market Geographical Share
North America is the largest regional market in the global vitamin and mineral supplements market

North America is the world leader in vitamins and mineral supplements, with the United States being the largest contributor, contributing 27% of the global sales of vitamins and mineral supplements in 2018. Vitamins and Dietary Supplements in the United States benefit from the widening trend in healthy living and the increase in healthcare costs, especially among ageing populations. The use of supplements with vitamins, minerals, and fish oil is popular among adults in North America. According to WHO, the consumption of vitamin D supplements has increased fourfold during 1999-2012, excluding multivitamin and mineral intake. According to 2018 statistics, the revenue from vitamin and nutritional supplements accounted for USD 31 billion in the United States.

Vitamins and Minerals Supplements Market Companies and Competitive Landscape
A large number of vitamins and minerals supplements manufacturers made the market competitive

The global vitamins and mineral supplements market is highly competitive with some of the pioneers and new emerging players operating in the market. Key players like AMWAY, are providing consumers with a wide range of vitamins and supplements. These major players have adopted various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions to survive in the industry as global leaders. For instance, Nature's Way, a leading supplement company recently acquired BAZE, a personalized nutrition company that manufactures at-home devices to provide the check of micronutrient levels. According to the company reports, this helped 73% of consumers to eliminate their nutrition deficiencies.

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Key Growth Drivers
◾ Aging population drives demand for supplements addressing deficiencies, bone health, and immunity in seniors.
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◾ Rising health awareness boosts preventive care, with consumers integrating vitamins into daily routines for wellness.
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◾ Shift to personalized nutrition via DNA-based and microbiome supplements caters to individual needs.
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◾ Chronic disease prevalence increases reliance on Vitamin C, D, and B-complex for heart, cognitive support.
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◾ E-commerce expansion and digital marketing enhance accessibility and awareness of formulations.

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