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Mahindra Thar Roxx: The Evolution of India's Most Iconic SUV - ACKO Drive Insights

01-07-2026 11:26 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: ABNewswire

Mahindra Thar Roxx: The Evolution of India's Most Iconic SUV -

When Mahindra first launched the Thar, it redefined the meaning of rugged adventure in India. Over the years, the SUV has become a symbol of freedom, exploration, and individuality. Now, in 2025, Mahindra has taken that legacy further with the Mahindra Thar Roxx - a model that blends off-road authenticity with everyday practicality, advanced safety, and premium sophistication.

Built on Mahindra's new M_Glyde platform, equipped with the latest tech, and loaded with modern creature comforts, the Thar Roxx represents the bold evolution of an icon.

Image: https://www.abnewswire.com/upload/2026/01/489d62b85d98cca79246a8a97175ee05.jpg

A Design That Commands Respect

Mahindra's designers reimagined the Thar from the ground up while retaining its unmistakable identity. The short overhangs, upright A-pillar, and flat windscreen preserve the Thar's classic proportions, while new C-shaped LED DRLs, R19 diamond-cut alloys, and the redesigned grille add sophistication.

A dual-tone metal roof pays homage to the original adventure aesthetic, finished in sleek matte black for a modern twist. It's strong, durable, and completely weatherproof - perfectly suited to both urban drives and Himalayan expeditions.

The Mahindra Thar Roxx [https://ackodrive.com/cars/mahindra-thar-roxx/] maintains the original's rugged DNA while introducing visual finesse that gives it an undeniable road presence.

Space and Comfort: The Practical Side of Adventure

The biggest leap forward for the Mahindra Thar Roxx is its transformation into a five-door, five-seater SUV, bringing a new level of practicality without losing its rugged character.

The extended wheelbase of 2850 mm - nearly 400 mm longer than the 3-door Thar - translates into generous cabin space and a far more accessible rear row. The addition of wide-opening rear doors makes entry and exit effortless, while the reclining rear seats and centre armrest with cupholders ensure genuine comfort for long journeys.

Rear passengers also benefit from dedicated AC vents, 65W USB-C fast charging ports, and ample legroom, something the earlier Thar couldn't offer. The boot space has been expanded to 450 litres, making it practical for family road trips or weekend getaways.

The flat floor design further enhances seating comfort for all occupants, while the panoramic Skyroof gives every passenger an open, airy feel - a rare quality in off-road-focused SUVs.

The Thar Roxx finally turns the iconic off-roader into a family-friendly SUV - offering the space, comfort, and convenience that make it ready for daily life as much as it is for adventure.

5-Star Safety and Technology

The Mahindra Thar Roxx has achieved a 5-Star Bharat NCAP safety rating, with scores of 31.09 for adult protection and 45.00 for child safety. The SUV's structure meets global crash standards, and it offers over 35 standard safety features, including:

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Six airbags.

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Electronic Stability Program (ESP 9.3 suite).

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Automatic Emergency Braking (AEB).

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Hill Hold and Descent Control.

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Tyre Pressure Monitoring System (TPMS).

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3-point seatbelts for all passengers.

Additionally, select variants come with ADAS Level 2, featuring Forward Collision Warning, Adaptive Cruise Control, Lane Keep Assist, and Smart Pilot Assist, making it one of the safest off-road SUVs on Indian roads.

With its 5-star safety rating and intelligent driver aids, the Thar Roxx goes beyond being tough to being truly protective.

Interiors: Rugged Luxury

Step inside, and the Thar Roxx feels like a different world compared to earlier Thar generations. The cabin combines adventure-ready materials with luxurious details.

The Skyroof panoramic sunroof is now the largest in the sub-4.5 m segment, flooding the cabin with light. The powered and ventilated seats, rear AC vents, and 9-speaker Harman Kardon audio system with Dolby Atmos elevate comfort to a new level.

Variants with Mocha Brown leatherette interiors create an elegant ambience, while acoustic insulation ensures a quieter cabin even at highway speeds.

The Thar Roxx retains its adventurous appeal while offering a level of refinement and comfort that rivals premium urban SUVs.

Powertrains: The Legendary Engines

Mahindra offers the Thar Roxx with its well-known mStallion turbo-petrol and mHawk diesel engines. Here are the details:

2.0L mStallion TGDi Petrol

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Displacement: 1997 cc

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Power: 130 kW (174 PS)

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Torque: 380 Nm

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Transmission Options: 6-MT / 6-AT

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Drivetrain: RWD

2.2L mHawk Diesel

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Displacement: 2184 cc

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Power: 128.6 kW (172 PS)

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Torque: 400 Nm

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Transmission Options: 6-MT / 6-AT

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Drivetrain: RWD / 4X4

Both engines feature electric turbocharging (eVGT/eWGT), ensuring smooth power delivery. The CrawlSmart system automatically adjusts throttle and braking on steep gradients, while the Electronic Locking Differential (ELD) and 4XPLOR terrain modes (Snow, Mud, Sand) make it a true-blue off-roader.

The Thar Roxx's powertrains deliver serious muscle for adventurers while offering refined drivability for everyday commuters.

Technology and Connectivity

The Roxx comes equipped with twin 26.03 cm HD displays - one for infotainment and another for the digital driver cluster. The Adrenox Connect suite, with 83 connected features, integrates Alexa, MapMyIndia navigation, and remote access via smartphone and smart wearables.

Key features include:

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Wireless Android Auto / Apple CarPlay.

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360 degrees camera with Obstacle View and Blind View Monitor.

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Wireless charging pad.

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Front and rear USB-C ports (up to 65W fast charging).

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Electric Parking Brake with Auto Hold (Tech Pack variants).

The Thar Roxx brings digital sophistication to its rugged frame - a true fusion of technology and adventure.

Capability and Ride Quality

The 4X4 versions of the Thar Roxx boast a 650 mm water-wading capacity, a 41.7 degrees approach angle, a 36.1 degrees departure angle, and a 23.9 degrees ramp-over angle. Combined with IntelliTurn technology, the Roxx can easily handle tight switchbacks and off-road obstacles.

Its drive modes - Zip, Zoom, and Terrain (Snow, Mud, Sand) - let you switch from highway cruising to trail tackling in seconds.

No matter the terrain, the Thar Roxx lives up to its name - engineered for India's most extreme adventures.

Variants and Value

The Mahindra Thar Roxx is available in six variants - MX1, MX3, MX5, AX3L, AX5L, and AX7L, with both petrol and diesel engines, manual and automatic transmissions, and RWD or 4X4 setups. The prices start at 12.25 lakh (ex-showroom) for the base variant and extend up to 22.06 lakh (ex-showroom) for the top-spec variant.

Offering unmatched capability, modern luxury, and Mahindra's rugged reliability, the Thar Roxx redefines what a sub-25 lakh SUV can deliver.

Final Thoughts

The Mahindra Thar Roxx is not just another update - it's a complete evolution of India's most loved off-roader. By combining legendary toughness with refined comfort, cutting-edge tech, and 5-star safety, Mahindra has created an SUV that's as comfortable in the city as it is unstoppable in the wild.

From its commanding design to its off-road prowess, from advanced ADAS to a plush, feature-rich cabin - the Thar Roxx is truly "THE SUV" for those who refuse to follow the beaten path.

Media Contact
Company Name: Acko Drive
Contact Person: Ajay
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=mahindra-thar-roxx-the-evolution-of-indias-most-iconic-suv-acko-drive-insights]
Country: India
Website: https://ackodrive.com

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