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Epoxy Primer Market expected to grow at a CAGR of 5.10% during 2024-2031 | Top Companies - AkzoNobel N.V, Axalta Coating Systems Ltd, BASF SE
Epoxy Primer market
As per DataM intelligence research report" Global Epoxy Primer market to grow at a high CAGR Of 5.10% during the forecast period 2024- 2031." Superior adhesion, corrosion resistance, and surface protection needs are driving epoxy primer usage.
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United States: Recent Industry Developments
✅ In November 2025, Axalta launched a new "high-build" epoxy primer for the transport industry The primer fills surface imperfections in one coat, reducing sanding labor It improves the productivity of U.S. truck and bus body shops
✅ In October 2025, Rust-Oleum introduced a water-based epoxy primer for concrete floors The low-odor formula allows for application in occupied buildings It is ideal for U.S. schools and hospitals undergoing renovation
✅ In September 2025, Hempel released a fast-drying epoxy primer for wind tower manufacturing The primer speeds up the painting process to increase factory throughput It supports the U.S. wind energy supply chain
✅ In August 2025, A U.S. aerospace supplier qualified a chromate-free epoxy primer for military jets The primer offers corrosion protection equivalent to hexavalent chrome without the toxicity It protects U.S. defense workers and the environment
Japan: Recent Industry Developments
✅ In December 2025, Kansai Paint developed a "wet-on-wet" epoxy primer for automotive refinish The primer can be top-coated immediately without sanding or baking It saves energy and time in Japanese body repair shops
✅ In November 2025, Nippon Paint Industrial Coatings launched a high-solids epoxy primer. The formulation reduces VOC emissions to meet stricter prefectural regulations It supports the environmental compliance of Japanese metal fabricators
✅ In October 2025, Shinto Paint introduced an epoxy primer for underwater curing The primer can be applied to wet surfaces like pilings and dams It facilitates the repair of Japanese port and river infrastructure
✅ In September 2025, A Japanese DIY brand released a spray-can epoxy primer for hobbyists The 2-component can mixes the hardener inside for professional results at home It caters to the Japanese model-making and customization culture
epoxy primer Market: Drivers
The epoxy primer market is expanding due to its strong adhesion, corrosion resistance, and durability properties. Increasing use in automotive, construction, and industrial applications supports growth. Technological advancements improve curing time and environmental performance. Rising infrastructure development drives primer demand. Expansion of marine and protective coatings applications boosts adoption. Regulatory compliance encourages high-performance primer usage. Growing refurbishment activities strengthen market demand.
Market growth is reinforced by innovations in water-based and low-VOC epoxy primers. Emerging markets show increasing construction and industrial activity. Partnerships between coating manufacturers and OEMs drive product development. Improved surface protection requirements enhance adoption. Increasing focus on long-term asset protection supports growth. Epoxy primers continue to be essential in high-performance coating systems.
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epoxy primer Market: Major Players
AkzoNobel N.V, Axalta Coating Systems Ltd, BASF SE, Dow, Kansai Paint Co. Ltd, Nippon Paint Holdings Co. Ltd, PPG Industries, Inc, RPM International, Inc, Sherwin-Williams Co, Tikkurila Oyj.
Segment Covered in the epoxy primer Market:
By Substrate
The market is segmented into metal 50%, concrete & masonry 30%, and fiberglass 20%, with metal substrates dominating due to extensive use of epoxy primers for corrosion protection, surface adhesion, and durability in automotive, marine, and industrial equipment applications. Concrete & masonry applications are growing steadily, driven by infrastructure development and demand for protective coatings in commercial and industrial buildings. Fiberglass substrates are increasingly used in marine and composite structures, supporting niche demand.
By End-User
End-user segmentation includes building & construction 35%, automotive 25%, marine 15%, machinery & equipment 15%, and others 10%. Building & construction leads due to rising infrastructure projects, industrial flooring, and protective coatings for structural components. Automotive applications benefit from epoxy primers' strong adhesion and corrosion resistance. Marine and machinery sectors rely on epoxy primers for long-term protection in harsh operating environments.
By Technology
Based on technology, the market comprises solvent-borne epoxy primers 55% and water-borne epoxy primers 45%. Solvent-borne primers dominate due to superior performance in extreme conditions and faster curing times. However, water-borne epoxy primers are witnessing faster growth, supported by stricter VOC regulations and increasing adoption of environmentally friendly coating solutions.
Regional Analysis
Asia Pacific - 40% Share
Asia Pacific leads the epoxy primer market with 40% share, driven by rapid urbanization, infrastructure development, and expanding automotive and manufacturing sectors in China, India, Japan, and Southeast Asia. High demand for corrosion-resistant coatings supports market growth.
Europe - 25% Share
Europe accounts for 25% share, supported by strong industrial and automotive base along with stringent environmental regulations promoting low-VOC and water-borne epoxy primers. Germany, France, and Italy are key markets.
North America - 20% Share
North America holds 20% share due to steady demand from construction renovation, automotive manufacturing, and marine maintenance activities. Adoption of advanced protective coating technologies supports market expansion.
Latin America - 8% Share
Latin America represents 8% share, driven by infrastructure investments and industrial maintenance demand in Brazil and Mexico. Growth in construction and machinery applications supports epoxy primer usage.
Middle East & Africa - 7% Share
Middle East & Africa accounts for 7% share, supported by oil & gas infrastructure, marine applications, and large-scale construction projects requiring high-performance corrosion protection.
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