Ready-to-drink (RTD) Coffee Beverage Market Poised for Robust Growth, Opportunities and Forecast

The global ready-to-drink coffee beverage industry was valued at $33.0 billion in 2022, and is projected to reach $53.5 billion by 2032, registering a CAGR of 5.0% from 2023 to 2032.

The convenience and portable nature of ready-to-drink (RTD) coffee has significantly fueled market demand in recent years. RTD coffee offers consumers a quick and hassle-free solution, which eliminates the need for brewing or waiting in coffee shops. The on-the-go lifestyle of modern consumers aligns perfectly with the grab-and-go concept of RTD coffee, providing a convenient energy boost for busy individuals. The portable packaging of RTD coffee, typically in cans or bottles, caters to the need for mobility and flexibility of consumers globally. Moreover, innovative paper and cardboard packaging have created significant opportunities in the RTD coffee market by addressing environmental concerns and appealing to eco-conscious consumers. Thus, the shift toward eco-friendly packaging aligns with global efforts to reduce plastic waste and promotes a positive brand image, that is expected to result in increased customer loyalty and expansion of RTD coffee beverage market share in the coming years.

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The busy pace of modern life, characterized by demanding work schedules and fast-paced routines, has become a significant driver behind the rise in demand for the ready-to-drink (RTD) coffee beverage market. The market growth is significantly fueled by the inherent convenience and portability of ready-to-drink (RTD) coffee beverage products. In addition, innovative paper and cardboard packaging have created several opportunities in the ready-to-drink (RTD) coffee beverage market by addressing environmental concerns and appealing to eco-conscious consumers.

Ready-to-drink (RTD) coffee beverage is a convenient and pre-packaged beverage that requires no brewing or preparation, offering a quick and portable alternative to traditional coffee. Typically found in bottles or cans, ready-to-drink (RTD) coffee beverage blends brewed coffee with milk, sweeteners, and flavorings, catering to on-the-go consumers.

The rise in health and wellness trends among consumers has significantly impacted the ready-to-drink (RTD) coffee beverage, driving a significant increase in consumer demand. As individuals become more health-conscious, there is a growing preference for beverages that provide a quick energy boost and align with healthier lifestyle choices. Ready-to-drink (RTD) coffee beverage manufacturers have responded by incorporating health-focused ingredients into their products, such as the inclusion of antioxidants, natural sweeteners, and functional ingredients known for various health benefits. For instance, Bulletproof coffee's original blend features green coffee bean extract for antioxidants and monk fruit extract for a zero-calorie sweetness, along with grass-fed butter and medium-chain triglycerides (MCTs) for sustained energy. As a result, this shift toward healthier formulations taps into the evolving preferences of consumers who seek convenience while prioritizing nutritional value, which has helped boost the ready-to-drink (RTD) coffee beverage market demand.

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Moreover, the integration of health-focused attributes positions coffee beverage as a versatile beverage that caters to the evolving demands of the modern, health-conscious consumer, which has set a ready-to-drink (RTD) coffee beverage market trends in recent years. The health and wellness trend in recent years has prompted the development of ready-to-drink coffee products that cater to specific dietary needs, such as low-calorie options, sugar-free alternatives, and plant-based formulations. As consumers become more conscious about the impact of their food and beverage choices on overall well-being, the market has witnessed an expansion of ready-to-drink (RTD) coffee beverage offerings that taste good and align with health-conscious lifestyles. Thus, the convergence of convenience and health benefits has created a market demand that boosts the ready-to-drink (RTD) coffee beverage market growth, appealing to a broad number of consumers seeking a balance between on-the-go convenience and healthier beverage consumption.

Even though coffee concentrate has experienced rapid growth, there are certain factors which hamper the growth of the market. Extreme weather changes such as drought, frosts, and pests significantly damage coffee crops, which reduces production and disrupts timely supply of coffee beans to the market, which creates challenges to produce coffee concentrate products. For instance, in November 2021, global coffee prices surged due to challenging conditions in Brazil, including drought, frost, and unusual weather patterns. This trend continued into 2022, with a 14.8% increase in coffee product prices observed in grocery stores.

As per the data provided by the International Monetary Fund (IMF), the global price of coffee exhibited fluctuations throughout the year 2022, ranging from a high of $6.17 per kg in February to a low of $4.63 per kg in December. Manufacturers of coffee concentrate often operate with tight profit margins. Rapid or unpredictable increases in raw material prices erode these margins, affecting the overall profitability of the business operating in the ready-to-drink (RTD) coffee beverage market. The competitive pricing of the ready-to-drink (RTD) coffee beverage market increases this challenge, with manufacturers hesitant to raise prices for fear of losing market share to competitors. These uncertainties affect the quality of ready-to-drink (RTD) coffee beverage and hinder potential investments & expansion efforts in the industry, thereby impeding the overall market growth.

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In addition, innovative paper and cardboard packaging have created several opportunities in the ready-to-drink (RTD) coffee beverage market by addressing environmental concerns and appealing to eco-conscious consumers. As sustainability becomes a central focus in consumer preferences, brands adopting eco-friendly packaging solutions gain a competitive edge over other players operating in the market. Paper and cardboard, being renewable and biodegradable materials, reduce the ecological footprint of ready-to-drink (RTD) coffee beverage products. Brands utilizing innovative paper packaging often emphasize their commitment to environmental responsibility, attracting environmentally conscious consumers who seek sustainable alternatives. Thus, the shift toward eco-friendly packaging aligns with global efforts to reduce plastic waste and promotes a positive brand image, that results in increased customer loyalty and expansion of ready-to-drink (RTD) coffee beverage market size in the coming years.

The ready-to-drink (RTD) coffee beverage market is analyzed on the basis of product type, cream content, packaging, distribution channel, and region. By product type, the market is segmented into cold brew and others. By cream content, the market is divided into dairy-based, and plant based. Depending on packaging, it is classified into bottles, cans, and tetra packs. By distribution channel, the market is divided into supermarkets/hypermarkets, departmental stores, convenience stores, online sales channel, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Italy, Spain, and the rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, ASEAN, and the rest of Asia-Pacific), Latin America (Brazil, Colombia, Argentina, and the rest of Latin America), and Middle East and Africa (GCC, South Africa, North Africa, and the rest of MEA).

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Based on region, North America held the highest market share in terms of revenue in 2022 and is expected to dominate the market during the forecast period. The fast-paced lifestyles prevalent in North America align well with the convenience offered by RTD coffee, making ready-to-drink coffee a popular choice for on-the-go consumers. The culture of takeaway and a strong coffee-drinking tradition contribute to the acceptance of convenient coffee options. In addition, a strong market presence of well-established RTD coffee brands, continuous product innovations, and aggressive marketing campaigns have created widespread awareness and acceptance of RTD coffee beverages. The diverse consumer base in the region also benefits from a wide array of flavors and formulations available, catering to various taste preferences of consumers. Moreover, the combination of lifestyle, cultural openness to convenience, and a dynamic RTD coffee beverage market presence contribute to the higher preference for RTD coffee products in North America.

Leading Market Players: -

Nestle SA
The Coca-Cola Company
Starbucks Corporation
illycaffè S.p.A.
Danone SA
Lotte Chilsung Beverage Co.
Califia Farms, LLC
La Colombe Coffee Roasters
Suntory Beverage & Food Limited
Gujarat Co-Operative Milk Marketing Federation

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