Human Nutrition Market to hit US$ 187.2 Billion by 2030 | Major Companies 2026 - Medifast Inc., Bayer AG, Abbott

Leander, Texas and Tokyo, Japan - Jan.06.2026
As per DataM intelligence research report" Global Human Nutrition Market reached USD 107.4 billion in 2022 and is expected to reach USD 187.2 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2024-2031." Functional foods, dietary supplements, and preventive health trends are driving human nutrition demand.

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United States: Recent Industry Developments

✅ In November 2025, Abbott launched "Ensure Muscle Health" with HMB and creatine The formulation targets age-related muscle loss (sarcopenia) in active seniors It brings sports nutrition ingredients to the medical nutrition aisle

✅ In October 2025, Nestlé Health Science introduced a "FODMAP-friendly" tube feeding formula The product reduces digestive distress in sensitive patients needing enteral nutrition It improves patient tolerance and comfort in U.S. hospitals

✅ In September 2025, Kate Farms raised funding to expand its plant-based medical nutrition line The organic, allergen-free formulas are gaining share in U.S. hospitals and home care It reflects the demand for clean-label clinical nutrition

✅ In August 2025, A U.S. startup launched a "Precision Nutrition" bar based on continuous glucose data The bar is formulated to minimize blood sugar spikes for the individual user It creates a new category of data-driven food products

Japan: Recent Industry Developments

✅ In December 2025, Meiji Co., Ltd. released a "Complete Meal" drink for the elderly The beverage packs a full meal's nutrition into a small volume for those with low appetite It supports the nutritional status of Japan's frail elderly population

✅ In November 2025, Ajinomoto launched a "Amino Acid" jelly for cancer patients The product helps maintain muscle mass during chemotherapy It provides specialized nutritional support for Japan's oncology patients

✅ In October 2025, Kewpie Corporation introduced a "Soft Meal" line for dysphagia patients The textured foods look like solid food but can be crushed with the tongue It restores the joy of eating for Japanese seniors with swallowing difficulties

✅ In September 2025, Otsuka Pharmaceutical updated "Calorie Mate" with a new focus nutrient block The block contains added GABA and vitamins for mental performance It targets students and workers in Japan's competitive society

Human Nutrition Market: Drivers
The human nutrition market is growing due to rising awareness of balanced diets, wellness, and disease prevention. Increasing demand for fortified foods, dietary supplements, and functional nutrition supports adoption. Technological innovations improve nutrient bioavailability and product formulation. Expansion of retail and e-commerce channels enhances accessibility. Regulatory approvals and certifications strengthen product trust. Consumer preference for clean-label and natural ingredients boosts growth. Increasing prevalence of lifestyle-related disorders drives focus on preventive nutrition.

Market growth is reinforced by rising health consciousness and fitness trends. Innovations in personalized nutrition solutions expand market applications. Emerging economies show strong demand due to increasing disposable income. Collaborations between nutritionists, food manufacturers, and healthcare providers accelerate product development. Research on functional ingredients enhances product differentiation. Human nutrition products are becoming critical for global health and wellness initiatives.

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Human Nutrition Market: Major Players
Medifast Inc., Bayer AG, Abbott, DuPont, Amway, Nature's Bounty Co., GSK plc., Nestlé S.A, RiceBran Technologies, and Mead Johnson & Company, LLC.

Segment Covered in the Human Nutrition Market:
By Type
The market is segmented into vitamins (fat-soluble and water-soluble) 25%, probiotics 15%, proteins & amino acids 20%, carbohydrates (monosaccharides and oligosaccharides) 10%, fats & fatty acids (Omega-3, Omega-6, Omega-9, palmitic acid, others) 10%, minerals (macro, micro, others) 15%, and others 5%, with vitamins and proteins dominating due to growing health awareness, preventive nutrition, and rising demand for dietary supplements. Probiotics and minerals are growing with increased focus on gut health and micronutrient supplementation. Expanding research, fortified foods, and functional ingredients drive market growth.

By Distribution Channel
Distribution channels include supermarkets/hypermarkets 35%, drug stores 25%, e-commerce 30%, and others 10%, with supermarkets dominating due to widespread availability and convenience. E-commerce is growing rapidly with online health product adoption and direct-to-consumer trends. Drug stores are increasing with prescription-based and OTC supplement demand. Convenience, accessibility, and increasing digital adoption support channel growth.

By Application
Applications include functional food 30% (dairy products, bakery products, snacks, confectionery products, infant food products, others), functional beverages 20% (energy drinks, sports drinks, fortified juices, dairy-based beverages, others), dietary supplements 35%, and others 15%, with dietary supplements and functional foods dominating due to preventive healthcare trends. Functional beverages are growing with energy and sports nutrition demand. Expanding health-conscious populations and regulatory support drive adoption.

By End-User
End-users include pediatric 20%, geriatric 20%, maternal 15%, athletes 25%, and others 20%, with athletes and pediatric segments dominating due to performance nutrition and child health supplementation trends. Geriatric and maternal nutrition are growing with increasing awareness of age-specific dietary needs. Preventive care and lifestyle-focused consumption drive end-user adoption.

Regional Analysis
North America - 30% Share
North America leads with 30% share due to high health awareness, established supplement market, and demand for functional foods and beverages. Vitamins, proteins, and dietary supplements dominate. E-commerce and supermarkets are major distribution channels. Regulatory support and wellness trends drive growth.

Europe - 25% Share
Europe holds 25% share with strong adoption in Germany, UK, and France. Vitamins, probiotics, and minerals lead types. Functional foods and dietary supplements dominate applications. Supermarkets and drug stores are primary channels. Health-conscious consumers and fortified product trends drive market expansion.

Asia Pacific - 20% Share
Asia Pacific accounts for 20% share with increasing health awareness in China, India, Japan, and South Korea. Proteins, vitamins, and functional beverages are key types. E-commerce and supermarkets are major distribution channels. Pediatric, maternal, and athlete nutrition drive application growth. Rapid urbanization and rising disposable income fuel adoption.

Latin America - 15% Share
Latin America holds 15% share with growing adoption in Brazil, Mexico, and Argentina. Vitamins and dietary supplements dominate. Functional foods and beverages are emerging. Supermarkets and e-commerce are key channels. Health awareness campaigns and urban consumer trends support growth.

Middle East & Africa - 10% Share
Middle East & Africa records 10% share with increasing adoption in UAE, Saudi Arabia, and South Africa. Vitamins, minerals, and dietary supplements dominate. Functional foods and beverages are growing. Supermarkets and drug stores are primary channels. Rising health awareness and government initiatives drive market adoption.

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