Press release
Lutein Supplements Market to hit US$ 267.3 Million by 2031 | Major Companies 2026 - Kemin Industries, BASF SE, DSM
Leander, Texas and Tokyo, Japan - Jan.06.2026As per DataM intelligence research report" Global Lutein Supplements Market reached US$ 165.2 million in 2023 and is expected to reach US$ 267.3 million by 2031, growing with a CAGR of 6.2% during the forecast period 2024-2031." Eye health awareness and aging population needs are increasing lutein supplement demand.
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United States: Recent Industry Developments
✅ In November 2025, Kemin Industries launched "FloraGLO Blue," a lutein ingredient for e-gamers The formulation is clinically tested to reduce eye strain and improve reaction time It targets the booming e-sports nutrition market in the U.S.
✅ In October 2025, Bausch + Lomb released a "Lutein + Melatonin" gummy for night vision support The product addresses the dual needs of screen-weary eyes and sleep support It innovates in the combination supplement category
✅ In September 2025, OLLY introduced a "Teen Vision" gummy with lutein and zeaxanthin The product protects young eyes from blue light exposure due to school tablets and phones It captures the growing concern of parents regarding digital eye strain
✅ In August 2025, A U.S. skincare brand launched an oral "Beauty Lutein" supplement The product claims to improve skin hydration and elasticity from within It positions lutein as a crossover ingredient for beauty and health
Japan: Recent Industry Developments
✅ In December 2025, Rohto Pharmaceutical updated its "V5" eye supplement with nano-emulsified lutein The technology improves absorption speed for faster relief of eye fatigue It maintains the brand's leadership in the Japanese eye care market
✅ In November 2025, Fancl Corporation released "Enkin" gummy for the younger demographic The tasty format targets office workers who are reluctant to take pills It addresses the "Sumaho-rogan" (smartphone presbyopia) trend in Japan
✅ In October 2025, Santen Pharmaceutical launched a medical-grade lutein supplement for clinics The high-dose product is recommended by ophthalmologists for early AMD patients It bridges the gap between nutrition and medical treatment
✅ In September 2025, A Japanese dairy company introduced a lutein-fortified yogurt for school lunches The functional food helps protect children's eyes from digital device usage It creates a new daily consumption habit for eye health
Lutein Supplements Market: Drivers
The lutein supplements market is growing due to increasing awareness of eye health and prevention of age-related macular degeneration. Rising screen exposure and aging populations drive demand. Technological advancements improve bioavailability and formulation stability. Expanding functional food, dietarysupplement, and nutraceutical applications support market growth. Regulatory approvals ensure product safety and efficacy. Consumer awareness campaigns strengthen adoption. Retail expansion and e-commerce platforms improve accessibility and market penetration.
Market growth is reinforced by increasing ophthalmologist recommendations and preventive healthcare initiatives. Research into lutein's role in vision protection boosts consumer confidence. Product diversification into beverages, capsules, and fortified foods expands applications. Emerging markets with rising urban populations show higher demand. Partnerships between supplement manufacturers and healthcare providers accelerate product promotion. Lutein supplements continue to gain traction as essential nutraceuticals for eye health.
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Lutein Supplements Market: Major Players
Kemin Industries, BASF SE, DSM, PIVEG, Inc., Allied Biotech Corporation, Vitae Naturals, Fenchem Inc., Chr. Hansen Holding A/S and Nature's Way Products, LLC.
Segment Covered in the Lutein Supplements Market:
By Ingredient
The market is segmented into Zeaxanthin 35%, Vitamins & Minerals 25%, Omega-3 Fatty Acids 15%, Antioxidants 15%, and Others 10%, with zeaxanthin dominating due to its synergistic role with lutein in eye health and macular protection. Vitamins and minerals support overall vision and immunity. Omega-3 fatty acids and antioxidants are used for enhanced ocular and systemic health benefits. Scientific validation drives ingredient adoption.
By Form
Forms include Tablets 35%, Gummy 25%, Powder 15%, Liquid 15%, and Others 10%, with tablets dominating due to convenience, stability, and precise dosage. Gummy are growing rapidly due to high consumer acceptance and ease of consumption. Powders and liquids are preferred for faster absorption and customized dosing. Innovation in supplement formats supports growth.
By Packaging
Packaging types include Bottles 45%, Blister Packs 30%, Sachets 15%, and Others 10%, with bottles dominating due to bulk packaging and consumer familiarity. Blister packs are widely used for tablets and capsules for improved product protection. Sachets are gaining popularity for single-dose powders and liquids. Demand for sustainable and convenient packaging supports innovation.
By Application
Applications include Eye Health & Vision Support 40%, Antioxidant Supplements 20%, Skin Health 15%, Brain Health & Cognitive Function 10%, Sports Nutrition 10%, and Others 5%, with eye health dominating due to rising prevalence of age-related macular degeneration and digital eye strain. Antioxidant and skin health applications show steady growth. Increasing awareness of preventive healthcare supports application expansion.
By Distribution Channel
Distribution channels include Pharmacies & Drug Stores 35%, Online Retail 30%, Supermarkets/Hypermarkets 25%, and Others 10%, with pharmacies dominating due to trust, expert recommendations, and availability of branded supplements. Online retail is growing rapidly with e-commerce expansion and direct-to-consumer sales. Wide retail presence supports market growth.
Regional Analysis
North America - 35% Share
North America leads with 35% share, driven by high awareness of eye health supplements, aging population, and strong presence of nutraceutical brands in the U.S. and Canada. Tablets and gummy dominate. Pharmacies and online retail are key channels. Preventive healthcare trends support market growth.
Europe - 25% Share
Europe holds 25% share, supported by increasing adoption of eye health and antioxidant supplements in Germany, France, and the UK. Tablets and blister packaging dominate. Pharmacies lead distribution. Regulatory support for nutraceuticals drives regional expansion.
Asia Pacific - 25% Share
Asia Pacific accounts for 25% share, driven by rising screen time, growing middle-class population, and increasing supplement consumption in China, Japan, and India. Gummy and powders are gaining popularity. Online retail and pharmacies are key channels. Digital lifestyle trends support strong regional growth.
South America - 8% Share
South America records 8% share, with increasing adoption of vision supplements in Brazil and Argentina. Tablets dominate. Pharmacies are primary channels. Growing health awareness supports gradual market growth.
Middle East & Africa - 7% Share
The Middle East & Africa holds 7% share, driven by rising demand for dietarysupplements and eye health products in the UAE, Saudi Arabia, and South Africa. Tablets and bottled packaging dominate. Pharmacies and supermarkets are key channels. Expanding wellness culture supports market adoption.
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