Press release
South Korea Probiotic Food Market is set for steady growth to US$ 1806.89 million at a strong CAGR of 9.18% | key Players:- Maeil Dairies Co. Ltd., Freshico Co., Ltd., Jongga.
South Korea Probiotic Food Market reached US$ 1277.78 million in 2023 and is expected to reach US$ 1806.89 million by 2027, growing with a CAGR of 9.18% during the forecast period 2024-2027.Market growth is driven by the rising consumer focus on gut health and immunity, increasing demand for functional and fortified foods, and growing awareness of the health benefits of probiotics. Additionally, innovation in probiotic formulations, expansion of fermented food products, and rising health-conscious lifestyles are further supporting market expansion.
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Recent Key Market Developments (2025-2026)
Launch of Weight Management Probiotics (June 2025): Capitalizing on the global GLP-1 (appetite hormone) boom, major domestic players like Chong Kun Dang Healthcare launched specialized probiotic formulas (e.g., GLPitDIET) marketed as natural alternatives to weight-loss injectables.
Expansion of Personalized Probiotics (July 2025): Amway expanded its partnership with Korean microbiome firm HEM Pharma to use "My Lab by Nutrilite." This initiative has collected over 95,000 gut microbiome samples to develop tailored, personalized nutrition products based on individual gut health profiles.
New Product Innovations (December 2025): The major producer hy (formerly Korea Yakult) launched new products in its premium "Mechnikov" line, including "unsweetened plain" and "fiber apple" variants. These contain three patented, independently developed strains and mark the company's 30th anniversary in the sector.
Rise of Postbiotics (October 2025): There has been a significant surge in the adoption of postbiotics. Ingredients like Cargill's EpiCor reached peak market adoption in late 2025, driven by consumer demand for stable, immune-boosting functional food supplements.
Recent M&A Activities:-
CJ CheilJedang - acquired a controlling stake in a Korean functional beverage startup specializing in probiotic drinks in 2025, strengthening its position in the South Korea probiotic food market by integrating innovative formulations for gut health beverages and expanding its functional food portfolio amid rising consumer demand for digestive wellness products.
Ottogi Co., Ltd. - acquired smaller fermentation and probiotic ingredient firms in 2025, enhancing its probiotic offerings in the South Korea food market through access to advanced microbial strains and production capabilities, which bolstered supply chain resilience and product diversification in snacks and dairy alternatives.
ProBiotix Health plc - signed a long-term distribution partnership with South Korea's TopHealth in 2025 to sell probiotic products like CholBiome X3 in the local consumer market, accelerating market penetration for targeted gut health solutions and leveraging TopHealth's established channels in the competitive probiotic food segment
Critical Regulatory Changes
Ban on Herbal Medicine Claims (January 1, 2026): New food labeling laws officially took effect, strictly prohibiting food and probiotic products from making claims related to traditional herbal medicines. Manufacturers are now required to provide rigorous scientific evidence for any health or nutritional claims.
Simplified Innovation Rules (June 2025): The Ministry of Food and Drug Safety (MFDS) proposed revisions to simplify applications for new food additives. This aims to accelerate the market entry of innovative probiotic and functional ingredients by accepting internationally authoritative safety data.
GMO and Allergen Labeling (January 1, 2026): South Korea expanded mandatory labeling requirements to include GMO and broader allergen information specifically for functional foods.
Emerging Consumer Trends
Beyond Gut Health: Probiotics are increasingly marketed for secondary benefits, including skin health (K-beauty trends), cholesterol management, and mood regulation.
Format Diversification: While capsules remain dominant, there is rapid growth in "indulgent" formats like functional ice cream and probiotic cereals, which saw growth rates exceeding 15-20% in late 2025.
Targeting the Geriatric Population: With South Korea's aging demographic, there is a surge in probiotics tailored for seniors that combine digestive support with cognitive health and joint support.
Market Major Players:-
The major global players in the South Korean market include Maeil Dairies Co. Ltd., Freshico Co., Ltd., Jongga, Seoul Dairy Co-op and among others.
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Product Type Segmentation
Yogurt leads the South Korea probiotic food market with approximately 47.5% share in recent years, driven by its widespread daily consumption and trusted gut health benefits among consumers.
Fermented milk drinks like Yakult and Lacto-fit follow with around 30% share, popular for convenience and strong brand loyalty in on-the-go formats.
Other categories such as kimchi, kombucha, and plant-based options hold the remaining 23%, gaining traction through innovation in vegan and functional variants.
Ingredient Segmentation
Lactobacillus strains dominate with over 40% market share, favored for their proven efficacy in digestion and immunity support in products like yogurt and beverages.
Bifidobacterium secures about 27%, increasingly adopted in premium supplements and foods targeting microbiota diversity and aging-related needs.
Streptococcus and other strains account for the rest, around 32%, often blended in multi-strain formulations for broader health claims.
Application Segmentation
Gastrointestinal health commands 61% of the market, fueled by high demand for solutions to constipation, bloating, and antibiotic recovery in a stressed population.
Immune and women's health applications follow at 22.7%, boosted by preventive wellness trends and post-pandemic focus.
Mental health and other niche uses like skincare represent the remaining 15%, emerging rapidly with new research-backed products
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Regional insights:-
South Korea commands a significant share of the global Probiotic Food Market, estimated at around 9% in recent assessments, driven by advanced health consciousness, a robust functional food sector, widespread adoption of yogurt and fermented products, and strong R&D in strains like Lactobacillus by leading firms such as CJ CheilJedang.
Asia Pacific, where South Korea plays a pivotal role, follows as the second-largest region overall, benefiting from rising preventive wellness trends, expanding e-commerce for probiotic drinks, and growing demand in neighboring markets like Japan and China amid steady market expansion.
North America ranks first globally but South Korea exhibits the fastest growth potential with high CAGRs fueled by an aging population, long working hours increasing digestive issues, government support for functional foods, and surging popularity of immunity-boosting snacks.
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