Eye massage devices market is set for steady growth to US$19.27 million by 2033, led by North America 38% of global market share.

The global Eye massage devices market reached US$10.39 million in 2024 and is expected to reach US$19.27 million by 2033, growing at a CAGR of 7.5 % during the forecast period of 2025-2033.

Market growth is driven by the rising prevalence of vision-related disorders and eye strain, increasing adoption of digital eye care and relaxation devices, and growing awareness of eye health and preventive care. Additionally, advancements in portable and wearable eye massage technologies, expanding use in stress and fatigue management, and increasing consumer disposable income are further supporting market expansion.

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United States: Key Industry Developments (2025)
✅ July 2025: Homedics launched its VisionPro Eye Massager, featuring heat therapy, kneading massage, air compression, and app‐based control for enhanced comfort and customizable eye fatigue relief, expanding its premium wellness device lineup in the U.S. market.

✅ May 2025: RENPHO unveiled a new premium eye massage device line with improved AI‐driven massage modes and companion mobile app support, targeting tech‐savvy consumers seeking personalized eye care and digital tracking features.

✅ Early 2025: NuFACE introduced a dual‐action microcurrent and LED eye device, capturing significant premium market share by combining beauty tech innovations with therapeutic eye massage features.

Japan: Key Industry Developments (2025)
✅ October 2025: Hitachi introduced a thermal eye massage tool with customizable heat settings, driving a notable increase in demand in Japan by improving eye circulation and relaxation for users with digital fatigue.

✅ June 2025: WENNIL expanded its rechargeable silicon eye‐pad massager line, increasing sales in the Asia‐Pacific region including Japan through portable design and enhanced comfort features.

✅ Early 2025: Pollogen launched a salon‐grade home eye massage device that combines mechanical massage with red‐light therapy, attracting demand from beauty clinics and at‐home users seeking advanced eye care solutions.

Recent M&A Activity:-
In October 2025, ASG Eye Hospitals (backed by General Atlantic and Kedaara Capital) signed a non-binding merger agreement valued at Rs 450 crore with Sharp Sight Eye Hospitals, aiming to consolidate their presence in India's eye care sector with over 170 centers and plans for an IPO.

EssilorLuxottica acquired Cellview Imaging Inc. in 2025, enhancing ophthalmic imaging for early detection in the optical devices space.​

Alcon agreed to acquire Lensar, Inc. for up to $430 million in March 2025, bolstering its femtosecond laser-assisted cataract surgery offerings with Lensar's robotic systems.​

Zeiss Vision Care completed the acquisition of Brighten Optix in December 2025, expanding myopia management solutions in advanced optical technologies

Market Segmentation Analysis:
Product Type Segmentation
Vibration eye massagers hold the largest share at around 36% in 2025, driven by affordability and widespread use for daily eye strain relief from screens.
​Air pressure eye massagers follow at approximately 28%, gaining traction for their non-contact simulation of professional therapy in home settings.
​Heat and magnetic therapy models capture 17%, favored for combined relaxation benefits, while smart eye massagers (10-15%) and manual acupressure (5-10%) trail due to higher costs or limited features; others fill the rest.
​
Application Segmentation
Relieves visual fatigue dominates with 42% share in 2025, propelled by digital lifestyles and remote work increasing screen time.
​Relaxation and stress relief accounts for 22%, with sleep improvement at 16% as consumers seek non-pharma sleep aids.
​Beauty and skincare and vision improvement grow via wellness trends, while others remain minor at under 10%.

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Growth Drivers:-
Prolonged use of computers, smartphones, tablets, and other screens has led to increased incidence of eye fatigue, dryness, headaches, and visual discomfort.

This trend significantly drives consumer demand for solutions like eye massage devices that help alleviate eye strain and improve comfort.

Rising awareness about the importance of eye health and preventive measures is encouraging people to invest in wellness devices that support eye relaxation and comfort.

Eye massage devices are increasingly seen as part of daily self‐care and preventive health routines.

Modern lifestyles characterized by busy schedules, high stress levels, and longer work hours have increased the demand for convenient at‐home wellness and relaxation solutions like eye massagers.

Regional Insights:
North America commands the largest share of the Eye Massage Devices Market, estimated at around 38% in recent assessments, driven by high consumer spending on wellness tech, widespread digital eye strain from screen time, advanced e-commerce penetration, and strong adoption in the US and Canada.
​
Europe follows as the second-largest region, benefiting from health-conscious populations, premium product demand in countries like Germany, the UK, and France, and supportive regulations for consumer electronics, though exact shares vary amid steady expansion fueled by aging demographics.
​
Asia Pacific ranks third in market share, yet exhibits the fastest growth potential with high CAGRs in nations such as China, Japan, and India, propelled by rising middle-class incomes, urbanization, intense screen usage, and booming local manufacturing.

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Key Players:
The major global players in the eye massage devices market include Panasonic, Ogawa., Therabody, Inc., Zarifa USA., Spinecare, Shenzhen Pentasmart Technology Co., Ltd., Wenzhou Hexi Electronic Technology Co., Ltd., Shenzhen Pango Medical Electronics Co., Ltd., Seodong Medical Co. and Guangdong Cawolo hydrogen Technology Co., Ltd. among others.

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